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Databook - Digital Advertising Spend in France, 2015

Databook - Digital Advertising Spend in France, 2015

Online advertising spend in France stood at US$4.7 billion by end of 2014, accounting for 20.9% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 10.1%. This growth is expected to continue in 2015 with brands expected to spend US$5.0 billion, representing an increase of 7.0% over 2014. Over the forecast period (2015-2019), Socintel360 expects online advertising spend to grow at a CAGR of 4.2% to reach US$5.9 billion in 2019, accounting for 25.4% of the total advertising spend.This report answers the following key questions:

How is online and mobile advertising expected to grow over the next five years?

How much is being spent on online advertising by industry?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the online advertising spend?

Which online advertising formats are gaining popularity to target consumers?

Which online sites are gaining / losing market share?This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 France Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 France Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 France Online Advertising Spend by Channels
5.1 Online Channel Dynamics - Overall
5.1.1 Benchmarking France with Other Key Markets
5.2 Online Channel Dynamics - Mobile
5.2.1 France Online Mobile Search Ad Spend
5.2.2 France Online Mobile Display Ad Spend
5.2.3 France Online Mobile Messaging Ad Spend
5.2.4 France Online Mobile Video Ad Spend
5.2.5 Benchmarking France with Other Key Markets
5.3 Online Channel Dynamics - Desktop
5.3.1 France Online Desktop Search Ad Spend
5.3.2 France Online Desktop Display Ad Spend
5.3.3 France Online Desktop Video Ad Spend
5.3.4 Benchmarking France with Other Key Markets
6 France Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 France Online Advertising Spend by Format
7.1 France Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 France Online Search Ad Spend
7.2.2 France Online Display (Excluding Video) Ad Spend
7.2.3 France Online Sponsorship Ad Spend
7.2.4 France Online Classified Ad Spend
7.2.5 France Online Email Ad Spend
7.2.6 France Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 France Online Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Voila
9.2.6 YouTube
9.2.7 Twitter
List of Tables
Table 1: France Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 3: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: France Population Analysis (Million), 2010-2019
Table 5: France Inflation Trends (%), 2010-2019
Table 6: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: France Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: France Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: France Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 11: France Mobile Internet User Analysis (Million), 2010-2019
Table 12: France Number of Internet and Social Media Users (Million), 2010-2019
Table 13: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: France Number of Mobile and Smartphone Users (Million), 2010-2019
Table 15: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 16: France Online Spending per Internet User (US$), 2010-2019
Table 17: France Online Mobile Spending per Online User (US$), 2010-2019
Table 18: France Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 19: France Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 20: France Online Advertising Spend on Branding (US$ Million), 2010-2019
Table 21: France Online Advertising Spend on Sales (US$ Million), 2010-2019
Table 22: France Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 23: France Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 24: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 25: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 26: France Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 27: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 28: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 29: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 30: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 31: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 32: France Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 33: France Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 34: France Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 35: France Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 36: France Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 37: France Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 38: France Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 39: France Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 40: France Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 41: France Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 42: France Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 43: France Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 44: France Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 45: France Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 46: France Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 47: France Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 48: France Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 49: France Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 50: France Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 51: France Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 52: France Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 53: France Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 54: France Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 55: France Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 56: France Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 57: France Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 58: France Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 59: France Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 60: France Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 61: France Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 62: France Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 63: France Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 64: France Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 65: France Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 66: France Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 67: France Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 68: France Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 69: France Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 70: France Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 71: France Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 72: France Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 73: France Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 74: France Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 75: France Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 76: France Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 77: France Online Advertising Spend by Formats (%), 2014 vs. 2019
Table 78: France Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 79: France Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: France OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: France OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: France OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 83: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 84: France Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 85: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 86: France RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 87: France Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: France Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 89: France Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 90: France Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 91: France Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 92: France Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 93: France Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 94: France Online Advertising Spend by Online Sites (%), 2014
Table 95: France Online Advertising Spend on Google (US$ Million), 2010-2014
Table 96: France Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2010-2014
Table 97: France Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Table 98: France Online Advertising Spend on Facebook (US$ Million), 2010-2014
Table 99: France Online Advertising Spend on Voila (US$ Million), 2010-2014
Table 100: France Online Advertising Spend on YouTube (US$ Million), 2010-2014
Table 101: France Online Advertising Spend on Twitter (US$ Million), 2010-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: France Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 5: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 6: France Population Analysis (%), 2014
Figure 7: France Inflation Trends (%), 2010-2019
Figure 8: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 9: France Number of Online & Mobile Buyers (Million), 2010-2019
Figure 10: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 11: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 12: France Number of Gamers - Online and Social (Million), 2010-2019
Figure 13: France Mobile Internet User Analysis (Million), 2010-2019
Figure 14: France Number of Internet and Social Media Users (Million), 2010-2019
Figure 15: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 16: France Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 17: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: France Online Spending per Internet User (US$), 2010-2019
Figure 19: France Online Mobile Spending per Online User (US$), 2010-2019
Figure 20: France Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 21: France Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 22: France Online Advertising Spend on Branding (US$ Million), 2010-2019
Figure 23: France Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 24: France Online Advertising Spend on Sales (US$ Million), 2010-2019
Figure 25: France Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 26: France Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 27: France Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 28: France Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 29: France Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 30: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 31: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 32: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 33: France Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 34: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 35: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 36: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 37: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 38: France Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 39: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 40: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 41: France Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 42: France Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 43: France Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 44: France Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 45: France Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 46: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 47: France Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 48: France Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 49: France Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 50: France Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 51: France Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 52: France Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 53: France Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 54: France Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 55: France Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 56: France Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 57: France Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 58: France Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 59: France Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 60: France Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 61: France Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 62: France Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 63: France Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 64: France Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 65: France Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 66: France Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 67: France Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 68: France Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 69: France Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 70: France Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 71: France Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 72: France Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 73: France Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 74: France Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 75: France Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 76: France Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 77: France Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 78: France Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 79: France Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 80: France Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 81: France Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 82: France Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 83: France Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 84: France Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 85: France Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 86: France Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 87: France Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 88: France Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 89: France Online Advertising Spend by Formats (%), 2014 vs. 2019
Figure 90: France Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 91: France Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 92: France Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 93: France Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: France Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 95: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 96: France Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 97: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 98: France RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 99: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 100: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 101: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
Figure 102: France Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 103: France Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 104: France Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 105: France Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 106: France Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 107: France Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: France Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: France Online Advertising Spend by Online Sites (%), 2014
Figure 110: France Online Advertising Spend on Google (US$ Million), 2010-2014
Figure 111: France Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Figure 112: France Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Figure 113: France Online Advertising Spend on Facebook (US$ Million), 2010-2014
Figure 114: France Online Advertising Spend on Voila (US$ Million), 2010-2014
Figure 115: France Online Advertising Spend on YouTube (US$ Million), 2010-2014
Figure 116: France Online Advertising Spend on Twitter (US$ Million), 2010-2014

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