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Databook - Digital Advertising Spend in Canada, 2015

Databook - Digital Advertising Spend in Canada, 2015

Online advertising spend in Canada stood at US$4.2 billion by end of 2014, accounting for 25.9% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 16.1%. This growth is expected to continue in 2015 with brands expected to spend US$4.8 billion, representing an increase of 14.1% over 2014. Over the forecast period (2015-2019), Socintel360 expects online advertising spend to grow at a CAGR of 12.0% to reach US$7.5 billion in 2019, accounting for 31.7% of the total advertising spend.This report answers the following key questions:

How is online and mobile advertising expected to grow over the next five years?

How much is being spent on online advertising by industry?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the online advertising spend?

Which online advertising formats are gaining popularity to target consumers?

Which online sites are gaining / losing market share?This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Canada Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Canada Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Canada Online Advertising Spend by Channels
5.1 Online Channel Dynamics - Overall
5.1.1 Benchmarking Canada with Other Key Markets
5.2 Online Channel Dynamics - Mobile
5.2.1 Canada Online Mobile Search Ad Spend
5.2.2 Canada Online Mobile Display Ad Spend
5.2.3 Canada Online Mobile Messaging Ad Spend
5.2.4 Canada Online Mobile Video Ad Spend
5.2.5 Benchmarking Canada with Other Key Markets
5.3 Online Channel Dynamics - Desktop
5.3.1 Canada Online Desktop Search Ad Spend
5.3.2 Canada Online Desktop Display Ad Spend
5.3.3 Canada Online Desktop Video Ad Spend
5.3.4 Benchmarking Canada with Other Key Markets
6 Canada Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 Canada Online Advertising Spend by Format
7.1 Canada Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Canada Online Search Ad Spend
7.2.2 Canada Online Display (Excluding Video) Ad Spend
7.2.3 Canada Online Sponsorship Ad Spend
7.2.4 Canada Online Classified Ad Spend
7.2.5 Canada Online Email Ad Spend
7.2.6 Canada Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 Canada Online Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Twitter
9.2.6 YouTube
9.2.7 Reddit
List of Tables
Table 1: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 3: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Canada Population Analysis (Million), 2010-2019
Table 5: Canada Inflation Trends (%), 2010-2019
Table 6: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Canada Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 9: Canada Number of Video Viewers - Online (Million), 2010-2019
Table 10: Canada Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 11: Canada Mobile Internet User Analysis (Million), 2010-2019
Table 12: Canada Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Canada Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: Canada Number of Mobile and Smartphone Users (Million), 2010-2019
Table 15: Canada Number of Ereader Users Analysis (Million), 2010-2019
Table 16: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: Canada Online Spending per Internet User (US$), 2010-2019
Table 18: Canada Online Mobile Spending per Online User (US$), 2010-2019
Table 19: Canada Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 20: Canada Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 21: Canada Online Advertising Spend on Branding (US$ Million), 2010-2019
Table 22: Canada Online Advertising Spend on Sales (US$ Million), 2010-2019
Table 23: Canada Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 24: Canada Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 25: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 26: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 27: Canada Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 28: Canada Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 29: Canada Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 30: Canada Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 31: Canada Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 32: Canada Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 33: Canada Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 34: Canada Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 35: Canada Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 36: Canada Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 37: Canada Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 38: Canada Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 39: Canada Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 40: Canada Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 41: Canada Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 42: Canada Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 43: Canada Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 44: Canada Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 45: Canada Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 46: Canada Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 47: Canada Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 48: Canada Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 49: Canada Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 50: Canada Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 51: Canada Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 52: Canada Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 53: Canada Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 54: Canada Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 55: Canada Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 56: Canada Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 57: Canada Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 58: Canada Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 59: Canada Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 60: Canada Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 61: Canada Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 62: Canada Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 63: Canada Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 64: Canada Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 65: Canada Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 66: Canada Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 67: Canada Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 68: Canada Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 69: Canada Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 70: Canada Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 71: Canada Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 72: Canada Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 73: Canada Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 74: Canada Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 75: Canada Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 76: Canada Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 77: Canada Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 78: Canada Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 79: Canada Online Advertising Spend by Formats (%), 2014 vs. 2019
Table 80: Canada Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: Canada Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: Canada OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 83: Canada OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 84: Canada OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 85: Canada Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 86: Canada Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 87: Canada Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 88: Canada RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 89: Canada Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 90: Canada Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 91: Canada Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 92: Canada Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 93: Canada Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 94: Canada Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 95: Canada Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 96: Canada Online Advertising Spend by Online Sites (%), 2014
Table 97: Canada Online Advertising Spend on Google (US$ Million), 2010-2014
Table 98: Canada Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2010-2014
Table 99: Canada Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Table 100: Canada Online Advertising Spend on Facebook (US$ Million), 2010-2014
Table 101: Canada Online Advertising Spend on Twitter (US$ Million), 2010-2014
Table 102: Canada Online Advertising Spend onYouTube (US$ Million), 2010-2014
Table 103: Canada Online Advertising Spend on Reddit (US$ Million), 2010-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 5: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 6: Canada Population Analysis (%), 2014
Figure 7: Canada Inflation Trends (%), 2010-2019
Figure 8: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 9: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Figure 10: Canada Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 11: Canada Number of Video Viewers - Online (Million), 2010-2019
Figure 12: Canada Number of Gamers - Online and Social (Million), 2010-2019
Figure 13: Canada Mobile Internet User Analysis (Million), 2010-2019
Figure 14: Canada Number of Internet and Social Media Users (Million), 2010-2019
Figure 15: Canada Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 16: Canada Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 17: Canada Number of Ereader Users Analysis (Million), 2010-2019
Figure 18: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 19: Canada Online Spending per Internet User (US$), 2010-2019
Figure 20: Canada Online Mobile Spending per Online User (US$), 2010-2019
Figure 21: Canada Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 22: Canada Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 23: Canada Online Advertising Spend on Branding (US$ Million), 2010-2019
Figure 24: Canada Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 25: Canada Online Advertising Spend on Sales (US$ Million), 2010-2019
Figure 26: Canada Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 27: Canada Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 28: Canada Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 29: Canada Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 30: Canada Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 31: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 32: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 33: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 34: Canada Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 35: Canada Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 36: Canada Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 37: Canada Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 38: Canada Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 39: Canada Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 40: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 41: Canada Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 42: Canada Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 43: Canada Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 44: Canada Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 45: Canada Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 46: Canada Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 47: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 48: Canada Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 49: Canada Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 50: Canada Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 51: Canada Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 52: Canada Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 53: Canada Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 54: Canada Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 55: Canada Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 56: Canada Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 57: Canada Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 58: Canada Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 59: Canada Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 60: Canada Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 61: Canada Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 62: Canada Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 63: Canada Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 64: Canada Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 65: Canada Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 66: Canada Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 67: Canada Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 68: Canada Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 69: Canada Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 70: Canada Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 71: Canada Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 72: Canada Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 73: Canada Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 74: Canada Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 75: Canada Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 76: Canada Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 77: Canada Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 78: Canada Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 79: Canada Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 80: Canada Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 81: Canada Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 82: Canada Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 83: Canada Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 84: Canada Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 85: Canada Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 86: Canada Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 87: Canada Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 88: Canada Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 89: Canada Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 90: Canada Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 91: Canada Online Advertising Spend by Formats (%), 2014 vs. 2019
Figure 92: Canada Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 93: Canada Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: Canada Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 95: Canada Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 96: Canada Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 97: Canada Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 98: Canada Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 99: Canada Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 100: Canada RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 101: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 102: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 103: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
Figure 104: Canada Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 105: Canada Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 106: Canada Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 107: Canada Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: Canada Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: Canada Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 110: Canada Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 111: Canada Online Advertising Spend by Online Sites (%), 2014
Figure 112: Canada Online Advertising Spend on Google (US$ Million), 2010-2014
Figure 113: Canada Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Figure 114: Canada Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Figure 115: Canada Online Advertising Spend on Facebook (US$ Million), 2010-2014
Figure 116: Canada Online Advertising Spend on Twitter (US$ Million), 2010-2014
Figure 117: Canada Online Advertising Spend on YouTube (US$ Million), 2010-2014
Figure 118: Canada Online Advertising Spend on Reddit (US$ Million), 2010-2014

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