Marketing Consulting Services in the US - Procurement Research Report


Attention: There is an updated edition available for this report.

Marketing Consulting Services Procurement in the US

This report is intended to assist buyers of marketing consulting services. These services provide buyers with a business professional who advises them on the pursuit of a marketing strategy for their business. This type of consulting covers a variety of marketing-related activities, such as the development of marketing objectives, customer segmentation, new product development, pricing and data analytics. Suppliers include large professional service providers, midsize regional firms and small firms and nonemployers. Key buyers include retailers, automotive manufacturers, telecommunications companies and financial services firms. This report does not include vendors that operate strictly as creative agencies, public relations firms or market research firms.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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