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NBJ 2017 Direct-to-Consumer Report

NBJ 2017 Direct-to-Consumer Report

The 2017 NBJ Direct-to-Consumer Report draws the connections between what’s selling and how to make the connection with consumers more possible and dependable. Smart internet companies are provided unprecedented transparency into what they sell, where it comes from and how it’s made.


1.0 Executive Overview: Nutrition Industry Supply
1.1 Intro: Directly personal
$15 Billion Direct to Consumer Suppplement Sales by Channel, 2016
1.2 Bigger data, smarter machines
Direct to Consumer Supplement Sales and Growth 2009-2021e
$15 Billion Direct to Consumer Supplement Sales by Product, 2016
1.3 Can personalized nutrition go global?
Direct Channel Supplement Sales by Product 2009-2021e
Direct Channel Supplement Growth by Product 2009-2021e
1.4 The Chinese supply game
Direct Channel vs. Retail Channel Sales and Growth, 2009-2021e
Direct Channel vs. Retail Channel Sales and Growth 2009-2021e
1.5 The lightning round
Supplement Sales by Channel, 2009-2021e
Supplement Growth by Channel, 2009-2021e
2.0 Multi-level Marketing
2.1 Intro: Community connection
Multi-Level/Network Supplement Sales and Growth, 2009-2021e
$6.5 Billion Multi-Level/Network Marketing Channel by Product Category, 2016
2.2 Direct to China
Vitamin Sales and Growth, Multi-Level/Network Marketing, 2009-2021e
Mineral Sales and Growth, Multi-Level/Network Marketing, 2009-2021e
Sports Nutrition Supplements Sales and Growth, Multi-Level/Network Marketing,
2009-2021
2.3 Women’s work?
Meal Supplements Sales and Growth, Multi-Level/Network Marketing, 2009-2021e
Herbs and Botanicals Sales and Growth, Multi-Level/Network Marketing, 2009-2021e
Specialty Supplement Sales and Growth, Multi-Level/Network Marketing, 2009-2021e
3.0 Mail/Direct Response/Internet
3.1 Intro: Online strategy
Internet Supplement Salees and Growth, 2009-2021e
$2.8 Billion Internet Sales by Product Category, 2016
3.2 From Amazon to Alibaba
Vitamin Sales and Growth, Internet, 2009-2021e
Mineral Sales and Growth, Internet, 2009-2021e
Sports Nutrition Supplements Sales and Growth, Internet, 2009-2021e
3.3 Not available in stores!
Meal Supplements Sales and Growth, Internet, 2009-2021e
Herbs and Botanicals Sales and Growth, Internet, 2009-2021e
Specialty Supplements Sales and Growth, Internet, 2009-2021e
Mail Order, DRTV and Radio Supplement Sales and Growth, 2009-2021e
3.4 Under the infl uencer
$2.0 Billion Mail Order, DRTV and Radio Sales by Product Category, 2016
Vitamin Sales and Growth, Mail Order, DRTV and Radio, 2009-2021e
Mineral Sales and Growth, Mail Order, DRTV and Radio, 2009-2021e
Sports Nutrition Supplements Sales and Growth, Mail Order, DRTV and Radio,
2009-2021e
Meal Supplements Sales and Growth, Mail Order, DRTV and Radio, 2009-2021e
Herbs and Botanicals Sales and Growth, Mail Order, DRTV and Radio, 2009-2021e
3.5 The Amazon enigma
Specialty Supplements Sales and Growth, Mail Order, DRTV and Radio, 2009-2021e
3.6 QA Thriving together
4.0 Special Report: Practitioner Channel
4.1 Practitioner channel prepared for takeoff
$41.2 Billion U.S. Supplement Industry Sales by Channel in 2016
Top Companies in the U.S. Supplement Market in the Practioner Channel in 2016
Universe of U.S. Practitioner Channel Supplement Companies in 2016
$3.7 Billion U.S. Practitioner Channel Supplement Sales by Product in 2016
$3.7 Billion U.S. Practitioner Channel Supplement Sales by Practitioner Type in 2016
$3.7 Billion U.S. Practitioner Channel Supplement Sales by Condition in 2016
$3.7 Billion U.S. Practitioner Channel Supplement Sales by Practitioner Type in 2016
4.2 Practitioner survey: Building a strong help chain
Drivers for Starting to Sell Supplements
Deciding to Dispense a New Brand
Effective Manufacturer & Distributor Programs Brand
Areas for Manufacturer Assistance Brand
Top Selling Brands
4.3 The Buck Stops Where?
Consumer Supplement Purchase Frequency on Amazon
Amazon’s Share of Supplement Wallet
4.4 Engaging the Consumer in the Practitioner Channel
Top 10 Conditions for which Consumers Used Supplements
Reasons for not Purchasing Recommended Supplements from a Practitioner
Factors Driving First Practitioner Channel Purchase
Reasons for Switching out of Practitioner Channel
4.5 Snip by snip
Use of Genetic Testing
4.6 Bite by byte
4.7 In from the fringes
5.0 Personalized Nutrition
5.1 Intro: Personalized nutrition
5.2 Disruption equation
5.3 Of people and platforms
5.4 Personalized or penalized
5.5 Searching within
5.6 The enzyme issue
6.0 Company Profi les
Top U.S. Direct to Consumer Supplement Companies, 2016
6.1 Advocare International
6.2 Alticor (Amway, Nutrilite)
6.3 Arbonne
6.4 Atrium (Pure Encapsulations, Douglas Laboratories, Genestra Brands)
6.5 Carlyle Group – The Nature’s Bounty Co. (Puritan’s Pride)
6.6 Forever Living
6.7 Helen of Troy (Healthy Directions, Doctor’s Preferred)
6.8 Herbalife International
6.9 Juice Plus+ Company
6.10 Liberty Interactive
6.11 Market America Science
6.12 Medifast
6.13 Melaleuca
6.14 Metagenics
6.15 Nature’s Sunshine
6.16 Nu Skin Enterprises (Pharmanex)
6.17 ProCaps Laboratories
6.18 Shaklee
6.19 Standard Process
6.20 Swanson Health Products
6.21 The Kroger Company (Vitacost.com)
7.0 Acknowledgements and Defi nitions
7.1 Acknowledgements
7.2 Research Methodology
7.3 Disclaimer
7.4 Copyright
7.5 Defi nitions
7.6 Product Categories
7.7 Dietary Supplements
7.8 Food and Beverage
7.9 Natural & Organic Personal Care
7.10 Other Household Products
7.11 Sales Channels

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