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India Energy Bar Market - Segmented by Distribution Channel and Geography – Growth, Trends, and Forecast (2018 - 2023)

India Energy Bar Market - Segmented by Distribution Channel and Geography – Growth, Trends, and Forecast (2018 - 2023)

The India Energy bar market is expected to reach USD 99.23 million by 2023 witnessing a double digit CAGR during the forecast period 2018-2023. The India Energy bar sale has recorded a historic CAGR of 14.1 during the past five year. Energy bar holds the largest share of 60% in Indian snack bar market, which is growing at a faster rate.

Rising health & wellness population, increased purchasing power and indulgence are various factors fueled the Energy bar market growth. Expanding distribution channel in tier I cities are further accelerating the growth of Energy bars. Competition from savory and Energy market and breakfast cereals are the primary restraint for the market.

Health & Wellness on Rise

Energy bar sale in India is growing at a faster rate of 24% during the forecast period. With the rise in health-related issues, such as obesity, diabetes, blood cholesterol, and other heart disease, consumers are becoming increasingly conscious about their eating habits. Growing demand for energy and nutrition bars have paved the way for many domestic and international players in India. The young working population which is under 40 years of age are demanding healthier products and are the target group for an energy bar.

The energy bar is a perfect combination of nutrition and taste fuel the market growth. Consumers are likely to spend more on healthy snack products driven by the changing lifestyle and dietary intake. The nutritional bar has become the fastest growing category among upper-middle-class Indians. Featuring healthy benefit with convenience and nutritional component while on-the-go snacking fueled the nutrition bar market. Health & Wellness is the key trend driving energy bar consumption pattern. Rising gym going population looks for a post-workout meal that is rich in protein and balanced nutrition.

Online Stores: Next Growth Opportunity

Expanding supermarket/hypermarket in a premium location offering tough competition to convenience stores. Product discounts, product promotions, demonstration, and sampling by supermarket/hypermarket is higher compared to other grocery stores, to maintain a loyal customer base. Companies are more focusing on supermarket chain to expand its targeted consumer groups. Convenience Stores led the sale with a share of more than 50% in the distribution channel. Expanding retail chain in the country offer a potential growth opportunity to the market. The online retail offering various multinational brand products is growing at a faster pace providing a growth opportunity to nutritional bar sale.

Key Developments

  • November 2017 - Russian companies planned to expand in Indian Energy bar market. For instance, BioFoodLab’s Energy bar, which sells its Energy bar in 14 countries in Europe and Asia, target India for its new market distribution
The India Energy Bar market is growing competitive with a large number of International players entering the market. Rite Bite, Nature Valley and Alpen are the top brands in the market. Product launch with high protein claim doubled in the past five years. This offers potential platform for energy bars. However, companies, such as Dannone, introduced hybrid product, which is a mix of the Energy bar and biscuit contains high protein, are the key challenge for the market.

Major players - NATURELL (INDIA) PVT. LTD. , XTERRA NUTRITION, NATURE'S BOUNTY CO., KELLOGG NA CO, GENERAL MILLS, INC., amongst others.

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub-segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.


1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers
3.2.1.1 Rising Demand for High Protein Snack
3.2.1.2 Increased Per Capita Income and Changing Lifestyle
3.2.1.3 Increased Demand of On-the-go Snacking
3.2.2 Restraints
3.2.2.1 Competition from Cereal Bar
3.2.3 Opportunities
3.2.4 Porter's Five Forces Analysis
3.2.4.1 Bargaining Power of Suppliers
3.2.4.2 Bargaining Power of Buyers
3.2.4.3 Threat of New Entrants
3.2.4.4 Threat of Substitute Products and Services
3.2.4.5 Degree of Competition
4. Market Segmentation
4.1 By Distribution Channel
4.1.1 Convenience Stores
4.1.2 Specialist Retailers
4.1.3 Supermarkets and Hypermarkets
4.1.4 Online Retail
4.1.5 Variety Stores
4.1.6 Other Distribution Channel
5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years
6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Five Players
7. Companies Covered
7.1 Flat Tummies
7.2 The Kellogg Company
7.3 Bright Lifecare Pvt. Ltd (MuscleBlaze)
7.4 Xterra Nutrition
7.5 Yogabars (Sproutlife Foods)
7.6 Labrada Nutrition (Muscle Pro Nutrition)
7.7 Nutrition, Inc. (Pureprotein)
7.8 Naturell ( India ) Pvt. Ltd
7.9 Supreme Protein
7.10 My Nutrition Supplements Pvt. Ltd (MET-Rx)
7.11 UTH Beverage Factory Pvt. Lt
7.12 QuestNutrition LLC
8. Appendix
8.1 Disclaimer
8.2 Sources
LIST OF TABLES
1: Energy Bar Market: Revenue in USD million, India, 2015-2023
2: Energy Bar Market: Revenue in USD million, by Distribution Channel, India, 2015-2023
3: Energy Bar Market: Volume in million Kg, India, 2015-2023

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