Global Protein Ingredients Market - Segmented by Source, Application and Geography (2018 - 2023)
The market for fat replacer is estimated to register a CAGR of 6.5%, by 2023. Fat replacers chemically resemble fats, proteins, or carbohydrates. The increasing number of health-conscious individuals are modifying their dietary habits and eating less fat, and hence, fat replacers have a huge market opportunity.
Increased Risk of Obesity
Fat replacers are a boon, as the high fat intake is associated with increased risk of obesity and some types of cancer, high blood cholesterol, coronary heart disease, etc. The rising demand for low-calorie and low-fat diet is identified as one of the primary growth factors for fat replacer market. By choosing these alternative foods, health-conscious consumers can maintain basic food selection patterns and easily adhere to a low-fat diet.
The World Health Organization recommends the total fat intake less than 30% of the total calories and that the intake of saturated fat should not exceed 10% of the total calories. Each gram of fat contains 9 calories, compared to protein or carbohydrates, which contain 4 calories per gram. The consumers are thus moving towards fat replacement as a popular approach to low-calorie diet.
Fat replacers do not compare well with the flavor of their full-fat counterparts, which can be a major market restraint and suppress the market in the future, as well. Majority of the fat replacers are generally recognized safe (GRAS); however, health-conscious consumers are seeking the long-term impact of consuming fat-replacers, the possible toxicological traits associated with its excessive consumption like Ketogenesis, which is hurdle in the growth of fat replacer market.
Carbohydrate-Based Fat Replacers Hold the Highest Market Share
The fat replacers market is segmented by type, application and geography. By type, this market is further segmented into carbohydrate, protein, and lipid-based fat replacer. Among these, carbohydrate-based fat replacers retain their position at the top of the market and accounted for market share of 58% in 2016. By application, the market can be categorized into processed meat, bakery & confectionery, beverages, convenience foods, and others. Among these, bakery & confectionery segment accounted for maximum share followed by beverages with 24%, and others. Fat replacer has a growing demand in fermented dairy products due to the growing yogurt market and fermented dairy products market.
North America is the largest market for fat replacers in the world, currently, and its growing demand for low-calorie food & beverages has developed recently. Within Europe, the fat replacer market is dominated by United Kingdom, followed by Germany, Russia, and others. Among other regions, Asia-Pacific is estimated to register CAGR of 7.20%, by 2023, owing to the increasing population, and rising nutrition requirement per person especially in the dairy industry coupled with healthy dietary habits.
Companies such as Sensus are working on concept of fat and sugar reduction as a combination. For example, use of inulin in some cereal products, and dry bakery products. Another example is Ulrick & Short, a British clean label ingredient company added a new variety for fat replacer i.e. Delyte 9. This new ingredient Delyte 9 is specifically effective for dairy based confectionery products such as, custards, and creams, which will not only decrease the fat content but also increases indulgence.
Major Players: CARGILL.Inc, FMC CORPORATION, ADM, PFIZER Inc., TATE & LYLE, IOC GROUP, UNILEVER Inc, DSM FOOD SPECIALTIES, MITSUBISHI KAIZEN FOOD CORP, ANDEAVOR
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