Fish and Shellfish - UK - December 2017

Fish and Shellfish - UK - December 2017

“A combination of rising prices and the outlook for a sustained squeeze on real incomes spells troublesome times for the fish and shellfish market. This is set to entrench and exacerbate the impact of these products’ relatively high expense in limiting usage. However, it is not all bad news, and there is potential for frozen fish/shellfish to prosper in this more austere climate.”

– Emma Clifford, Category Director – Food and Drink

This report examines the following issues:

With sustainability an expectation, supporting British fisheries can provide a strong ethical USP
Taking cues from processed meat, fish should look to “flexitarian” NPD
A need to bust the myths around canned fish processing

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook