Advertising: Mobile, TV and Internet - US - July 2016
"The advertising landscape is more complex than ever as consumers now relate to ads across television, online, and mobile platforms. Consumers can be influenced by marketing messages, but only if the message is received over the most strategic platform."
- Billy Hulkower, Senior Technology Analyst
This report looks at the following areas:
Large segment of consumers unfazed by advertisements
More-affluent consumers not interested, despite seeing more ads
Many consumers view mobile ads negatively
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