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Google vs. Carriers: SWOT Analysis and Future of Telecom and Commerce

It is no secret that Google has expanded beyond its core search business to expand into numerous telecom and ICT areas including applications, commerce, content, and communications. What is less obvious is that there are certain areas that Google is positioned to take significant market share and even potentially dominate. With their own core service offerings becoming increasingly commoditized, the existing carriers (traditional wireline/fixed and wireless network operators) cannot afford to neglect certain high revenue growth and profitable business opportunities that Google may assume in absence of credible competition.

This report evaluates current trends and predicts the future of several key areas including mobile commerce, mobile marketing, social commerce, over-the-top (OTT) service deployment, alternatives to traditional communications, and more. This research includes SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for Google vs. the Carriers. This report is a must-read for anyone within the carrier ecosystem including their vendors, partners, support service providers, device manufacturers, and of course the carriers themselves.

Target Audience:

  • Google and their competitors
  • Media companies and portals
  • Incumbent network operators
  • Banks and other financial institutions
  • Application development companies
  • Mobile marketing/commerce companies
  • Telecommunications infrastructure providers
  • Wireless device and personal electronics companies


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 Executive Summary
2.0 Introduction
2.1 Google In Telecommuication: Cloud And Applications
2.1.1 Google In The Cloud: Potential Network Advantages
2.1.2 Google In The Cloud: Incumbent Network Operator Implications
2.1.3 Google Applications As A Platform To Incumbent Operators’ Networks
2.2 Google Apps Marketplace And Mobile Applications
2.2.1 Mobile Commerce In Google Clouds
2.2.2 Economic Of The Cloud And Its Benefits For Google
2.2.3 Google Wallet And Its Swot Analysis
2.2.4 Google Wallet Challenges And How To Overcome It
2.2.5 Paypal And Google Wallet
3.0 Android Impact On Telecommunications
3.1 Android Applications Analysis
3.1.1 Swot Analysis For The Android Os
3.2 Market Overview
3.2.1 Market Forecast
3.2.2 Market Share
3.2.3 Market Analysis
3.2.4 Market Predictions
3.2.5 Business Opportunities
3.2.6 Trends In Mobile Software Development
3.2.7 Mobile Cloud Software Developments
3.2.8 Application Billing
3.2.9 Handset Business Trends
3.3 Android Os Future
3.3.1 Android Hardware Developments
3.3.2 Conclusion
3.4 Google In Social Commerce
3.4.1 Mobile Commerce And Social Selling Through Google Applications
3.4.2 Google+ And Location Services
3.4.3 Facebook Social Selling Vs Google+ Social Selling
3.4.4 Swot Analysis Google+ Vs Facebook In Mobile Commerce And Social Selling
3.5 The Future Of Google Strategy In Social Selling And Social Advertising
3.5.1 Google+ To Take Over Facebook
4.0 Google As A Carrier Swot Analysis
4.1 Swot Analysis
4.1.1 Strengths
4.1.2 Weaknesses
4.1.3 Opportunities
4.1.4 Threats
4.2 The Telecommunication Market Worldwide
4.3 Is It A Good Idea For Google To Penetrate The Telecommunication Market?
4.3.1 Voip Providers
4.3.2 Incumbent Operators Threats
4.3.3 Voice Over Lte (Volte) Industry
4.3.4 Alternatives To Volte
4.3.5 Presence
4.4 Incumbent Operators And Lte
4.4.1 Benefits Lte “diable” Voip Via Incumbent Operators
4.4.2 Conclusion
5.0 Google Applications That Affect That Telecommunication Industry
5.1 Mobile Advertising
5.1.1 New Mobile Advertising Vendors Challenge Google
5.2 Google Applications Products
5.3 Location Commerce And Google Applications
6.0 Google Strategic Direction In The Mobile Market
6.1.1 Recent Events Affects Google Strategies
6.2 Applications For Marketers
6.3 Google Compute Engine
7.0 Google And The Future Direction Of Telecom
7.1 Network Neutrality
7.1.1 Google’s Broadband Network
7.2 Google And M-commerce
7.2.1 Google Maps
7.2.2 Google Latitude
7.3 Google Drive
7.3.1 Cloud-based Mobile Payment
7.3.2 Paypal Cloud Based Mobile Payment
7.3.3 Mind Commerce Expectations For The Future Of The Mobile Payment (Nfc Or Cloud-based Payments?)
7.3.4 Conclusion

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