It is no secret that Google has expanded beyond its core search business to expand into numerous telecom and ICT areas including applications, commerce, content, and communications. What is less obvious is that there are certain areas that Google is positioned to take significant market share and even potentially dominate. With their own core service offerings becoming increasingly commoditized, the existing carriers (traditional wireline/fixed and wireless network operators) cannot afford to neglect certain high revenue growth and profitable business opportunities that Google may assume in absence of credible competition.
This report evaluates current trends and predicts the future of several key areas including mobile commerce, mobile marketing, social commerce, over-the-top (OTT) service deployment, alternatives to traditional communications, and more. This research includes SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for Google vs. the Carriers. This report is a must-read for anyone within the carrier ecosystem including their vendors, partners, support service providers, device manufacturers, and of course the carriers themselves.
- Google and their competitors
- Media companies and portals
- Incumbent network operators
- Banks and other financial institutions
- Application development companies
- Mobile marketing/commerce companies
- Telecommunications infrastructure providers
- Wireless device and personal electronics companies
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input:
The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years:
Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data:
The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.