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Sales Enablement Platform Market by Component (Platform And Services), Organization Size, Deployment Type, Industry Vertical (BFSI, IT & Telecom, Consumer Goods & Retail, Healthcare & Life Sciences, Manufacturing), and Region - Global Forecast to 2024

Sales Enablement Platform Market by Component (Platform And Services), Organization Size, Deployment Type, Industry Vertical (BFSI, IT & Telecom, Consumer Goods & Retail, Healthcare & Life Sciences, Manufacturing), and Region - Global Forecast to 2024

Growing demand to improve internal business process and need to scale sales effort with the help of advanced technology to drive the overall growth of the sales enablement platform market
The global sales enablement platform market size is expected to grow from USD 1.1 billion in 2019 to USD 2.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period. The sales enablement platform market is driven by various factors, such as reduced sales cycle, better collaboration between marketing and sales team, and enhanced efficiency of sales representative. However, inconsistent user experience across different access channels can hinder the growth of the market.

Consumer goods and retail segment to grow at the highest CAGR during the forecast period
With time, many retail organizations have deployed a mix of technologies, computer systems, and disparate applications to cater to the growing demands of customers. Customer experience proves to be a very vital differentiating factor among a wide array of online shopping options. Online retailers risk losing out on their users, because of negative customer experience. Hence, retailers around the globe are formulating sales enablement strategies that will help them to target customer with the personalized content. Sales enablement platform helps retailers attract and engage customers on different digital channels, for delivering omni-channel experience to their customers.

Integration and implementation services segment to hold the highest market share during the forecast period
Integration and implementation services provide ease to organization in deploying sales enablement platform. These services ensure organizations that applications would be integrated effortlessly with their internal and external systems and they would get the most out of investments made on IT infrastructure. System integrators help enterprises understand the operational functionalities of their existing systems and establish reliable connectivity between data, people, applications, and devices for the growth of business revenue.

APAC to record the highest growth rate during the forecast period
APAC is expected to grow at the highest CAGR during the forecast period, due to the increase in demand for sales enablement platform and services. Sales enablement enables an organization to fine-tune sales process so that it can align perfectly with the journey of prospects and customers. The APAC region is expected to experience extensive growth opportunities during the forecast period. Australia and New Zealand (ANZ), India, and China have emerged as undisputed leaders in the sales enablement platform market. Meanwhile, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the sales enablement platform market.
By company type: Tier 1 - 38%, Tier 2 - 42%, and Tier 3 - 20%
By designation: C-level - 40%, Director-level - 35%, and Others - 25%
By region: North America - 35%, Europe - 40%, APAC - 15%, RoW - 10%

Major vendors offering sales enablement platform and services across the globe include
SAP (Germany), Bigtincan (US), Upland Software (US), Highspot (US), Seismic (US), Showpad (Belgium), Brainshark (US), ClearSlide (US), ClientPoint (US), Accent Technologies (US), Quark Software (US), Bloomfire (US), Qorus Software (US), Pitcher (Switzerland), Mediafly (US), Rallyware (US), MindTickle (US) and Qstream (US).
The study includes an in-depth competitive analysis of these key players in the sales enablement platform market, with their company profiles, recent developments, and key market strategies.

Research coverage
The market study covers the sales enablement platform market size across segments. It aims at estimating the market size and the growth potential of this market across different segments, namely, component (platform and services), deployment type, organization size, industry vertical, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall sales enablement platform market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • REGIONS COVERED
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE SALES ENABLEMENT PLATFORM MARKET
    • SALES ENABLEMENT PLATFORM MARKET IN NORTH AMERICA, BY INDUSTRY VERTICAL AND COUNTRY (2019)
    • SALES ENABLEMENT PLATFORM MARKET: MAJOR COUNTRIES
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • USE CASE 1: DUN & BRADSTREET
      • USE CASE 2: NXSTAGE MEDICAL, INC.
  • SALES ENABLEMENT PLATFORM MARKET, BY COMPONENT
    • INTRODUCTION
      • Table SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
    • PLATFORM
      • GROWING FOCUS OF ORGANIZATIONS TO AUTOMATE AND ENHANCE THEIR SALES PROCESSES TO DRIVE THE DEMAND FOR SALES ENABLEMENT PLATFORM
        • Table PLATFORM: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • SERVICES
      • Table SERVICES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
      • Table SERVICES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
      • INTEGRATION AND IMPLEMENTATION
        • Table INTEGRATION AND IMPLEMENTATION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
      • TRAINING AND SUPPORT
        • Table TRAINING AND SUPPORT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • SALES ENABLEMENT PLATFORM MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
    • LARGE ENTERPRISES
      • GROWING NEED TO HAVE LONG-LASTING RELATIONSHIPS WITH CUSTOMERS TO DRIVE THE DEMAND FOR SALES ENABLEMENT PLATFORM SOLUTIONS AMONG LARGE ENTERPRISES
        • Table LARGE ENTERPRISES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • THE NEED FOR A COST-EFFECTIVE AND COMPREHENSIVE SOLUTION TO DRIVE THE ADOPTION OF SALES ENABLEMENT PLATFORMS ACROSS SMES
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • SALES ENABLEMENT PLATFORM MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION)
    • ON-PREMISES
      • SECURITY CONCERN AMONG ENTERPRISES TO DRIVE THE ADOPTION OF ON-PREMISES SALES ENABLEMENT PLATFORM
        • Table ON-PREMISES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • CLOUD
      • SCALABILITY AND COST-EFFECTIVENESS ARE THE MAJOR FACTORS DRIVING THE ADOPTION OF CLOUD-BASED SALES ENABLEMENT PLATFORM
        • Table CLOUD: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • SALES ENABLEMENT PLATFORM MARKET, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • THE GROWING NEED TO OFFER BEST-IN-CLASS CUSTOMER EXPERIENCE TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE BFSI INDUSTRY VERTICAL
        • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • CONSUMER GOODS AND RETAIL
      • GROWING COMPETITION TO ENHANCE MARKET SHARE AND INCREASE MARGINS TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL
        • Table CONSUMER GOODS AND RETAIL: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • IT AND TELECOM
      • GROWING NEED TO OFFER BEST-IN-CLASS CUSTOMER EXPERIENCE TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE IT AND TELECOM INDUSTRY VERTICAL
        • Table IT AND TELECOM: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • GROWING NEED TO AUTOMATE CONTENT CREATION TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL
        • Table MEDIA AND ENTERTAINMENT: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • GROWING NEED TO SHARE PERSONALIZED AND UPDATED COMPLIANCE-APPROVED CONTENT WITH PROSPECTS TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL
        • Table HEALTHCARE AND LIFE SCIENCES: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • MANUFACTURING
      • GROWING NEED TO AUTOMATE AND ENHANCE SALES PROCESSES TO DRIVE THE GROWTH OF SALES ENABLEMENT PLATFORM IN THE MANUFACTURING INDUSTRY VERTICAL
        • Table MANUFACTURING: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • OTHERS
      • Table OTHERS: SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • SALES ENABLEMENT PLATFORM MARKET, BY REGION
    • INTRODUCTION
      • Table SALES ENABLEMENT PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • UNITED STATES
      • CANADA
    • EUROPE
      • Table EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION)
      • Table EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • Table EUROPE: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • AUSTRALIA AND NEW ZEALAND
      • CHINA
      • REST OF ASIA PACIFIC
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • SOUTH AFRICA
      • UNITED ARAB EMIRATES
      • REST OF MIDDLE EAST AND AFRICA
    • LATIN AMERICA
      • Table LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: SALES ENABLEMENT PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SCENARIO
      • NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS
        • Table NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2019
      • BUSINESS EXPANSIONS
        • Table BUSINESS EXPANSIONS, 2018–2019
      • ACQUISITIONS
        • Table ACQUISITIONS, 2018–2019
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017–2019
    • COMPETITIVE LEADERSHIP MAPPING
      • Table EVALUATION CRITERIA
      • VISIONARY LEADERS
      • DYNAMIC DIFFERENTIATORS
      • INNOVATORS
      • EMERGING COMPANIES
  • COMPANY PROFILES
    • INTRODUCTION
    • SAP
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • BIGTINCAN
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • UPLAND SOFTWARE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SHOWPAD
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SEISMIC
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • HIGHSPOT
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ACCENT TECHNOLOGIES
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CLEARSLIDE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BRAINSHARK
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • QUARK
    • BLOOMFIRE
    • CLIENTPOINT
    • QORUS SOFTWARE
    • PITCHER
    • MEDIAFLY
    • RALLYWARE
    • MINDTICKLE
    • QSTREAM, INC.
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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