Market Research Logo

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI, Retail, Manufacturing, & others) - Global Forecast to

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI, Retail, Manufacturing, & others) - Global Forecast to 2019

The Digital Marketing software (DMS) market is fast gaining traction primarily due to the increase in adoption of digital media and emergence of SaaS-based solutions in the market. Digital marketing is a strategy to promote the brands and products through the digital mode. DMS refers to the various solutions or software to better serve the customers, increase efficiency and drive measurable business performance.

The need to improve marketing effectiveness and customer E-experiences as well as the need to develop digital competitiveness are some of the key factors which are driving the global market for digital marketing software. The inexorable rise in competition and shifting customer growth of web-based social media has generated new avenues in the market. These advancements are considered and resulted in digital developments such as mobile apps, social networking have facilitated businesses with better marketing and functionality.

The demand for cloud-based Digital Marketing software market is accelerating due to its cost-effective and easy deployment features. Hence, vendors in these markets are coming up with technologies and solutions to increase its adoption in Small and Medium Business (SMB) too. Hence, Adoption of SaaS-based solutions and steady shift to comprehensive platforms are some of the emerging trends in the global digital marketing software market.

In recent years, organizations are increasingly investing and adopting digital media for marketing because of the high adoption of mobile and tablet devices, the growing number of broadband connections, and the high amount of time spent by users on the internet. Still there are certain challenges restraining the growth in the Digital Marketing software market. The proliferation of digital channels, intensifying competition and exploding data volumes are the few challenges facing by the digital marketers.

Further, the report provides an in-depth analysis of the Digital Marketing software market across the software and services types, deployment modes, organization sizes, industry verticals, and regions. The market is also segmented by region into North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA). Among all the regions, North America holds the maximum market size whereas APAC is the major growing areas.

The Digital Marketing software market is expected to grow from $25,840.2 million in 2014 to $56,613.2 million by 2019, at an estimated Compound Annual Growth Rate (CAGR) of 17.0% from 2014 to 2019. The key players in this market include adobe systems, hubspot, SaS, Microsoft, Sap, Marketo, Hp, Oracle, Salesforce and many others

MarketsandMarkets expects that Media & Entertainment, BFSI, IT and telecom and retail vertical will account for the largest market share throughout the forecast period. However, there are a few revenue pockets, namely healthcare, automotive, and manufacturing that will witness significant growth in this period.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.
The report will help the market leaders or new entrants in this market in the following ways:

1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.

2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, and mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.

3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Scope of the Report
The research report categorizes the Digital Marketing software market to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of platform types:
Software’s
CRM
E-mail Software
E-Commerce Software
Marketing Automation Software
Web Analytics
Web Content Management (WCM)
Social CRM
Services
Professional Services
Manage Services
Deployment and Integration
On the basis of deployment modes:
On-premise
Cloud
On the basis of organization size:
Small Medium Business (SMB’s)
Large enterprises
On the basis of verticals:
Banking, Financial Services, and Insurance (BFSI)
Healthcare
IT & Telecom
Retail
Automotive
Manufacturing
Education
Government
Media & Entertainment
Others (transport & logistics, oil and gas)
On the basis of regions
North America (NA)
Europe (EU)
Middle East and Africa (MEA)
Asia-Pacific (APAC)
Latin America (LA)


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKET COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • MARKET SIZE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • MARKET SHARE ESTIMATION
      • KEY DATA FROM SECONDARY SOURCES
      • KEY DATA FROM PRIMARY SOURCES
      • ASSUMPTIONS
      • KEY INDUSTRY INSIGHTS
  • EXECUTIVE SUMMARY
    • Table GLOBAL DMS MARKET, 2014-2019 ($MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE DMS MARKET
    • DMS MARKET: TECHNOLOGICAL SHIFT
    • GLOBAL DMS MARKET SIZE, BY ORGANIZATION SIZE (2014-2019)
    • GLOBAL DIGITAL MARKETING SOFTWARE
    • INDUSTRY VERTICAL GROWTH MATRIX
    • BFSI & RETAIL ARE THE TOP REVENUE GENERATING VERTICALS IN DMS MARKET
    • LIFECYCLE ANALYSIS, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
      • BY SOFTWARE
      • BY SERVICE
      • BY DEPLOYMENT MODE
      • BY ORGANIZATION SIZE
      • BY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINT
      • OPPORTUNITIES
      • CHALLENGES
      • KEY TRENDS
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT FROM NEW ENTRANTS
      • THREAT FROM SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
  • DMS MARKET ANALYSIS, BY SOFTWARE
    • INTRODUCTION
      • Table DMS MARKET SIZE, BY SOFTWARE AND SERVICES, 2012-2019 ($MILLION)
    • SOFTWARE
      • Table DMS MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION)
      • CRM SOFTWARE
        • Table CRM SOFTWARE: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • E-MAIL SOFTWARE
        • Table E-MAIL SOFTWARE: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • E-COMMERCE SOFTWARE
        • Table E-COMMERCE SOFTWARE: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • MARKETING AUTOMATION SOFTWARE
        • Table MARKETING AUTOMATION SOFTWARE: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • WEB ANALYTICS SOFTWARE
        • Table WEB ANALYTICS SOFTWARE: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • WEB CONTENT MANAGEMET (WCM)
        • Table WEB CONTENT MANAGEMENT (WCM): DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • SOCIAL CRM
        • Table SOCIAL CRM: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
  • DMS MARKET ANALYSIS, BY SERVICE
    • INTRODUCTION
      • Table DMS MARKET SIZE, BY SERVICE, 2012-2019 ($MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • DEPLOYMENT AND INTEGRATION
        • Table DEPLOYMENT AND INTEGRATION: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
  • DMS MARKET ANALYSIS, BY DEPLOYMENT MODE
    • INTRODUCTION
      • Table DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012-2019 ($MILLION)
    • ON-DEMAND/CLOUD
      • Table ON-DEMAND/CLOUD: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • Table ON-DEMAND/CLOUD: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012-2019 ($MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • Table ON-PREMISES: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012-2019 ($MILLION)
  • DMS MARKET ANALYSIS, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012-2019 ($MILLION)
    • SMALL AND MEDIUM BUSINESSES (SMBS)
      • Table SMBS: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • Table SMBS: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012-2019 ($MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
      • Table LARGE BUSINESSES: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012-2019 ($MILLION)
  • DMS MARKET ANALYSIS, BY VERTICAL
    • INTRODUCTION
      • Table DMS MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
    • BFSI
      • Table BFSI: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • RETAIL
      • Table RETAIL: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • AUTOMOTIVE
      • Table AUTOMOTIVE: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • IT AND TELECOM
      • Table IT AND TELECOM: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • EDUCATION
      • Table EDUCATION: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • GOVERNMENT
      • Table GOVERNMENT: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • OTHERS
      • Table OTHERS: DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table DMS MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • NORTH AMERICA (NA)
      • Table NA: DMS MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table NA: DMS MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION)
      • Table NA: DMS MARKET SIZE, BY SERVICE, 2012-2019 ($MILLION)
      • Table NA: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012-2019 ($MILLION)
      • Table NA: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012-2019 ($MILLION)
    • EUROPE
      • Table EUROPE: DMS MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table EUROPE: DMS MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION)
      • Table EUROPE: DMS MARKET SIZE, BY SERVICE, 2012-2019 ($MILLION)
      • Table EUROPE: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012-2019 ($MILLION)
      • Table EUROPE: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012-2019 ($MILLION)
    • ASIA-PACIFIC (APAC)
      • Table APAC: DMS MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table APAC: DMS MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION)
      • Table APAC: DMS MARKET SIZE, BY SERVICE, 2012-2019 ($MILLION)
      • Table APAC: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012-2019 ($MILLION)
      • Table APAC: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012-2019 ($MILLION)
    • MIDDLE EAST AND AFRICA (MEA)
      • Table MEA: DMS MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table MEA: DMS MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION)
      • Table MEA: DMS MARKET SIZE, BY SERVICE, 2012-2019 ($MILLION)
      • Table MEA: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012-2019 ($MILLION)
      • Table MEA: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012-2019 ($MILLION)
    • LATIN AMERICA (LA)
      • Table LA: DMS MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION)
      • Table LA: DMS MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION)
      • Table LA: DMS MARKET SIZE, BY SERVICE, 2012-2019 ($MILLION)
      • Table LA: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012-2019 ($MILLION)
      • Table LA: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012-2019 ($MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2012- 2015
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2012-2015
      • PARTNERSHIPS AND COLLABORATIONS
        • Table PARTNERSHIPS AND COLLABORATIONS, 2012-2015
      • VC FUNDING
        • Table VC FUNDING, 2012-2014
  • COMPANY PROFILES
    • INTRODUCTION
    • ADOBE SYSTEMS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • SWOT ANALYSIS
      • RECENT DEVELOPMENTS
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • RODUCTS AND SERVICES
      • SWOT ANALYSIS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • SWOT ANALYSIS
      • RECENT DEVELOPMENTS
    • SAP AG
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • SWOT ANALYSIS
      • RECENT DEVELOPMENTS
    • SALESFORCE.COM, INC
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • SWOT ANALYSIS
      • RECENT DEVELOPMENTS
    • MARKETO
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
    • MICROSOFT
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
    • HUBSPOT
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
    • HEWLETT-PACKARD (HP)
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
    • SAS INSTITUTE, INC.
      • OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
  • APPENDIX
    • INSIGHTS FROM INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report