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Marketing Cloud Platform Market by Type (Platform and Services), Marketing Function (Advertising, Designing, Sales Channel, Branding, and Communications), Deployment Mode (Private Cloud and Public Cloud), Vertical, and Region - Global Forecast to 2023

Marketing Cloud Platform Market by Type (Platform and Services), Marketing Function (Advertising, Designing, Sales Channel, Branding, and Communications), Deployment Mode (Private Cloud and Public Cloud), Vertical, and Region - Global Forecast to 2023

Growing adoption of content marketing software for personalized marketing and customer engagement to drive the overall marketing cloud platform market
The global marketing cloud platform market size is expected to grow from USD 8.0 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period. The marketing cloud platform market is driven by various factors, such as growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, increase in smart mobile devices to drive the development of the mobile marketing platform, and emergence of location-based marketing. However, overdependence on one vendor can hinder the growth of the market.

Among type, the platform segment to hold a larger market size during the forecast period
The marketing cloud platform helps companies create, manage, and execute customer engagement to drive revenue growth across industries. The platform allows organizations to create personalized and automated web-based marketing campaigns across touchpoints, such as email, social media, web, mobile, and websites. The platform manages repetitive tasks associated with campaign follow-ups and sends one-pagers and emails at regular intervals.

Among marketing functions, the sales channel to grow at the highest CAGR during the forecast period
The marketer needs to find and choose an appropriate sales channel for the effective distribution of its content to its customers. The sales channel should reach the targeted and potential audience for the marketer. The sales channel should be dynamic, scalable, and should support the integration of different marketing tools. The marketing cloud platform provides access to all possible sales channels at a single interface for all marketing activities.

APAC to record the highest growth rate in the marketing cloud market during the forecast period
The APAC marketing cloud platform market is expected to grow at the highest rate during the forecast period, due to the increasing adoption of innovative technologies, rising investments for digital transformation, and growing Gross Domestic Product (GDP) in the region. APAC is expected to provide significant growth opportunities during the forecast period. Untapped potential markets, high penetration of advanced technologies, and application development in various verticals are expected to drive the APAC marketing cloud market during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the marketing cloud platform market.

The following list provides the breakup of the primary respondents’ profiles:
By company type: Tier 1 – 41%, Tier 2 – 38%, and Tier 3 – 21%
By designation: C-level – 64%, D-level – 22%, and Others – 14%
By region: North America–45%, Europe–26%, APAC – 19%, RoW – 10%

Major vendors offering marketing cloud platform across the globe include Adobe (US), Oracle (US), Salesforce (US), IBM (US), SAP (Germany), Selligent (Belgium), Pegasystems (US), FICO (US), HubSpot (US), SAS (US), Sitecore (Denmark), Nielsen (US), Cheetah Digital (US), Hatchbuck (US), RedPoint Global (US), Optimove (US), MediaMath (US), Zeta Global (US), Sailthru (US), AgilOne (US), Maropost (US), Episerver (US), Emarsys (Austria), and Infusionsoft (US). The study includes in-depth competitive analysis of these key players along with their company profiles, recent developments, and key market strategies.

Research Coverage
The market study covers the marketing cloud platform market across segments. The report aims at estimating the marketing cloud platform market size and future growth potential across segments, such as type, marketing functions, deployment mode, vertical, and region.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall marketing cloud platform market and its subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • REGIONS COVERED
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE MARKETING CLOUD PLATFORM MARKET
    • MARKETING CLOUD PLATFORM MARKET IN NORTH AMERICA, BY MARKETING FUNCTION AND COUNTRY
    • MARKETING CLOUD PLATFORM MARKET: MAJOR COUNTRIES
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKETING CLOUD PLATFORM WORKFLOW
    • CASE STUDIES/USE CASES
      • CASE STUDY 1: AES INTERNATIONAL: ALL-IN-ONE PLATFORM TO AUTOMATE REPETITIVE TASKS AND SAVE VALUABLE RESOURCES
      • CASE STUDY 2: ESET PIPELINES ITS DATA SEGMENTATION VIA ORACLE MARKETING CLOUD
      • CASE STUDY 3: HSE24: REDUCING LEAD TIME FOR CAMPAIGNS WITH SAP HYBRIS MARKETING AND SAPHANA
      • CASE STUDY 4: INTERCONTINENTAL HOTELS GROUP: TRANSFORMATION FROM NEAR-TIME TO REAL-TIME EMAIL MARKETING WITH SELLIGENT
      • CASE STUDY 5: ELECTRONIC ARTS: TRANSFORMING BUSINESS TO KEEP PACE WITH INNOVATIONS IN GAMING AND ENGAGE WITH CUSTOMERS THROUGHOUT THE LIFECYCLE
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • MARKETING CLOUD PLATFORM MARKET, BY TYPE
    • INTRODUCTION
      • Table MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
    • PLATFORM
      • NEED FOR PERSONALIZED AND AUTOMATED WEB-BASED MARKETING CAMPAIGNS TO DRIVE THE MARKETING CLOUD PLATFORM MARKET
        • Table PLATFORM: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • SERVICES
      • Table SERVICES: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
        • Table CONSULTING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
        • Table SYSTEM INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
    • INTRODUCTION
    • CUSTOMER RELATIONSHIP MANAGEMENT MARKETING CLOUD PLATFORM
      • MARKETING CLOUD PLATFORM TO UNITE CUSTOMER DATA WITH CUSTOMER BEHAVIOR IN REAL TIME
    • SOFTWARE-AS-A-SERVICE MARKETING CLOUD PLATFORM
      • SOFTWARE-AS-A-SERVICE MARKETING CLOUD PLATFORM TO PROVIDE A COMPLETE SOFTWARE SOLUTION BASED ON PAY-ASYOU- GO MODEL FROM A CLOUD SERVICE PROVIDER
    • BUSINESS-TO-BUSINESS MARKETING CLOUD PLATFORM
      • BUSINESS-TO-BUSINESS MARKETING CLOUD PLATFORM TO HELP MARKETING TEAMS NURTURE PROSPECTS USING EMAIL MARKETING AND CROSS-CHANNEL MARKETING
  • MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION
    • INTRODUCTION
      • Table MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
    • ADVERTISING
      • MULTICHANNEL MARKETING SOLUTIONS TO BE STRATEGIZED, CREATED, AND DEPLOYED FOR SEGMENTED AUDIENCES
        • Table ADVERTISING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • BRANDING
      • UNIQUE BRAND IDENTITIES AND BRAND LOYALTY TO BE BUILT USING MARKETING CLOUD PLATFORMS
        • Table BRANDING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • DESIGNING
      • NEED TO CONSOLIDATE IMAGES, DOCUMENTS, AND OTHER CONTENT TO WORK THE WAY THE CUSTOMER WANTS
        • Table DESIGNING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • SALES CHANNEL
      • NEED TO PERSONALIZE CUSTOMER EXPERIENCE ACROSS EVERY DIGITAL MARKETING CHANNEL
        • Table SALES CHANNEL: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • COMMUNICATIONS
      • NEED TO KEEP TRACK OF COMPONENTS THAT MAKE A SUCCESSFUL MARKETING CAMPAIGN
        • Table COMMUNICATIONS: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • CUSTOMER SUPPORT
      • PRODUCTIVITY TO BE IMPROVED BY AUTOMATING REPETITIVE TASKS TO ADDRESS CUSTOMER ISSUES
        • Table CUSTOMER SUPPORT: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE
    • INTRODUCTION
      • Table MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
    • PUBLIC CLOUD
      • EASE OF ACCESS AND FASTER DEPLOYMENT BENEFITS TO INCREASE THE ADOPTION OF PUBLIC CLOUD AMONG MARKETING CLOUD PLATFORM PROVIDERS
        • Table PUBLIC CLOUD: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • PRIVATE CLOUD
      • REDUCED RISKS, LESSER SECURITY ISSUES, AND DECREASED REGULATORY HURDLES BENEFITS OF CLOUD TO LEAD TO INCREASE IN ADOPTION OF PRIVATE CLOUD
        • Table PRIVATE CLOUD: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • MARKETING CLOUD PLATFORM MARKET, BY VERTICAL
    • INTRODUCTION
      • Table MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
    • RETAIL AND ECOMMERCE
      • BUILDING PERSONALIZED AND SCALABLE JOURNEYS TO DELIVER RELEVANT OFFERS AT THE RIGHT TIME TO SHOPPERS VIA A SUITABLE
        • Table RETAIL AND ECOMMERCE: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • CUSTOMIZED MARKETING EXPERIENCE TO PROPEL THE GROWTH OF THE MARKETING CLOUD PLATFORM
        • Table TRAVEL AND HOSPITALITY: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • MINIMIZING REPETITIVE ADMINISTRATIVE TASKS AND STREAMLINING CUSTOMER ENGAGEMENT TO PROVIDE THE RIGHT SOLUTION AND DRIVE THE MARKET GROWTH
        • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • IT AND TELECOM
      • MARKETING CLOUD PLATFORM TO HELP CUSTOMERS COMPLY WITH GDPR AND OTHER COMPLIANCE REQUIREMENTS
        • Table IT AND TELECOM: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • MEDIA, ENTERTAINMENT, AND GAMING
      • ENHANCED GAMING EXPERIENCE OFFERED VIA MARKETING CLOUD PLATFORM TO BOOST THE MARKET GROWTH
        • Table MEDIA, ENTERTAINMENT, AND GAMING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • SHIFTING FOCUS FROM VOLUME OF PATIENTS TO VALUE OF PATIENTS BY BUILDING PATIENT RELATIONSHIPS USING MARKETING CLOUD TO DRIVE THE MARKET
        • Table HEALTHCARE AND LIFE SCIENCES: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • EDUCATION
      • ENHANCED CLIENT PROFILING, CUSTOMIZED CONTENT PUBLISHING, AND TARGETING CAPABILITIES TO INCREASE CUSTOMER ENGAGEMENT AND SATISFACTION
        • Table EDUCATION: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • MARKETING CLOUD PLATFORM MARKET, BY REGION
    • INTRODUCTION
      • Table MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
      • UNITED STATES
      • CANADA
    • EUROPE
      • Table EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
      • Table EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
      • Table EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
      • Table EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
      • Table EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
      • Table EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • Table EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
      • CHINA
      • INDIA
      • JAPAN
      • REST OF ASIA PACIFIC
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
      • UNITED ARAB EMIRATES
      • SOUTH AFRICA
      • KINGDOM OF SAUDI ARABIA
      • REST OF MIDDLE EAST AND AFRICA
    • LATIN AMERICA
      • Table LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET RANKING ANALYSIS FOR THE MARKETING CLOUD PLATFORM MARKET
      • Table MARKET RANKING, 2018
    • COMPETITIVE SCENARIO
      • NEW SERVICE/PRODUCT LAUNCHES
        • Table NEW SERVICE/PRODUCT LAUNCHES, 2016–2018
      • BUSINESS EXPANSIONS
        • Table BUSINESS EXPANSIONS, 2016–2018
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2016–2018
      • AGREEMENTS, COLLABORATIONS, AND PARTNERSHIPS
        • Table AGREEMENTS, COLLABORATIONS, AND PARTNERSHIPS, 2016–2018
  • COMPANY PROFILES
    • ADOBE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SALESFORCE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAP
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SELLIGENT
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • PEGASYSTEMS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • FICO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • HUBSPOT
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • SAS
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SITECORE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • NIELSEN
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • CHEETAH DIGITAL
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
    • CISION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • HATCHBUCK
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
    • REDPOINT GLOBAL
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • OPTIMOVE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
    • MEDIAMATH
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • ZETA GLOBAL
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • KEY INNOVATORS
      • SAILTHRU
      • AGILONE
      • MAROPOST
      • EPISERVER
      • EMARSYS
      • INFUSIONSOFT
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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