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Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023

Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023

Growing focus on competitive intelligence, and increasing user engagement on digital platforms are expected to drive the audience analytics market
The audience analytics market size is expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Increasing need to improve the audience experience, and targeting the right audience for successful marketing campaigns and advertising are the major growth factors for the market. However, lack of awareness about the benefits of audience analytics solution could affect the growth of audience analytics market.

Service type is expected to grow at a higher rate during the forecast period
Services are an important part of audience analytics offerings. Audience analytics services provide assistance during the different phases of planning, deploying, maintaining, and upgrading the audience analytics solutions. The various significant benefits of audience analytics services include huge cost savings, trained resources, 24X7 customer service availability, and support to enterprises using the audience analytics solution.

Small and Medium-sized Enterprises (SMEs) is expected to grow at a higher rate during the forecast period
SMEs have realized that immediate response, quick business decisions, and customer satisfaction are the key features needed to expand their business, generate more revenue, and ensure desired outcomes. They face intense competition from large enterprises. Therefore, to gain a competitive edge, SMEs are adopting audience analytics solutions and services that would offer a quicker response, timely decisions, and customer satisfaction.

North America is expected to hold the largest market size, and Asia Pacific (APAC) to grow the fastest
North America is expected to hold the largest market size during the forecast period, as organizations are shifting toward new and upgraded technologies with the increasing adoption of digital business strategies. Furthermore, organizations have invested in advanced technologies to gain a competitive advantage and improve business operations. APAC is expected to be the fastest-growing region in the global audience analytics market, owing to the positive economic outlook, and increasing spending on Information Technology (IT) infrastructure and digital marketing tools.

The break-up profiles of primary participants are given below:
By company: Tier 1 – 43%, Tier 2 – 35%, and Tier 3 – 22%
By designation: C-level – 60%, Director level – 25%, and Others – 15%
By region: North America – 44%, Europe – 25%, APAC – 21%, and RoW – 10%

The following key players in the ATS market are profiled in the report:
1. comScore (US)
2. Adobe (US)
3. Oracle (US)
4. IBM (US)
5. Google (US)
6. Unifi Software (US)
7. SAS (US)
8. Akamai (US)
9. Cxense (Norway)
10. NetBase Solutions (US)
11. Cadreon (US)
12. Socialbakers (Czech Republic)
13. Crimson Hexagon (US)
14. Quividi (France)
15. 3DiVi (US)
16. Flytxt (Netherlands)
17. Telmar (US)
18. StoryFit (US)
19. Brandchats (Spain)
20. Verto Analytics (US)
21. AnalyticsOwl (US)
22. Verimatrix (US)
23. Brandwatch (UK)
24. Sightcorp (Netherlands)
25. Lotame Solutions (US)

Research Coverage
The audience analytics market has been segmented on the basis of components, applications, organization size, verticals, and regions. A detailed analysis of the key industry players has been done to provide key insights into their business overviews, services, key strategies, new product launches, partnerships, agreements and collaborations, business expansions, and competitive landscape associated with the audience analytics market.

The report will help the market leaders/new entrants in this market in the following ways:
This report segments the audience analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across major regions.
This report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
This report helps stakeholders in better understanding the competitors and gaining more insights to better their position in the business. The competitive landscape section includes the vendor comparison of the major players in the audience analytics market.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE AUDIENCE ANALYTICS MARKET
    • AUDIENCE ANALYTICS MARKET, BY COMPONENT(2018 VS. 2023)
    • AUDIENCE ANALYTICS MARKET: MARKET SHARES OF TOP 3 VERTICALS AND REGIONS, 2018
    • MARKET INVESTMENT SCENARIO
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • AUDIENCE ANALYTICS MARKET, BY COMPONENT
    • INTRODUCTION
      • Table AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
    • SOLUTION
      • Table SOLUTION: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • SERVICES
      • Table AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
      • Table SERVICES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
        • Table AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION)
        • Table TRAINING, EDUCATION, AND CONSULTING: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • AUDIENCE ANALYTICS MARKET, BY APPLICATION
    • INTRODUCTION
      • Table AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
    • SALES AND MARKETING MANAGEMENT
      • Table SALES AND MARKETING MANAGEMENT: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • CUSTOMER EXPERIENCE MANAGEMENT
      • Table CUSTOMER EXPERIENCE MANAGEMENT: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • COMPETITIVE INTELLIGENCE
      • Table COMPETITIVE INTELLIGENCE: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • AUDIENCE ANALYTICS MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • AUDIENCE ANALYTICS MARKET, BY VERTICAL
    • INTRODUCTION
      • Table AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • TELECOMMUNICATIONS AND ITES
      • Table TELECOMMUNICATION AND ITES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • GOVERNMENT AND PUBLIC SECTOR
      • Table GOVERNMENT AND PUBLIC SECTOR: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRANSPORTATION AND LOGISTICS: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • AUDIENCE ANALYTICS MARKET, BY REGION
    • INTRODUCTION
      • Table AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
      • Table NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • UNITED STATES
      • CANADA
        • Table NORTH AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
    • EUROPE
      • Table EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
      • Table EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
      • Table EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION)
      • Table EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
      • Table EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
      • Table EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • Table EUROPE: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • Table ASIA PACIFIC: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
      • CHINA
      • JAPAN
      • SINGAPORE
      • AUSTRALIA AND NEW ZEALAND
      • REST OF ASIA PACIFIC
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
      • KINGDOM OF SAUDI ARABIA
      • UNITED ARAB EMIRATES
      • QATAR
      • SOUTH AFRICA
      • REST OF MIDDLE EAST AND AFRICA
    • LATIN AMERICA
      • Table LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
      • Table LATIN AMERICA: AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
  • COMPETITIVE SCENARIO
    • OVERVIEW
      • NEW PRODUCT LAUNCHES/PRODUCT UPGRADATIONS
        • Table NEW PRODUCT LAUNCHES/PRODUCT UPGRADATIONS, 2016–2018
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2016–2018
      • BUSINESS EXPANSIONS
        • Table BUSINESS EXPANSIONS, 2016–2018
  • COMPANY PROFILES
    • ADOBE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • GOOGLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • COMSCORE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • AKAMAI
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CXENSE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • NETBASE SOLUTIONS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • UNIFI SOFTWARE
    • CADREON
    • SOCIALBAKERS
    • CRIMSON HEXAGON
    • QUIVIDI
    • 3DIVI
    • FLYTXT
    • TELMAR
    • STORYFIT
    • BRANDCHAT
    • VERTO ANALYTICS
    • ANALYTICOWL
    • VERIMATRIX
    • BRANDWATCH
    • LOTAME
    • SIGHTCORP
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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