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ABM Market by Account Type (Strategic ABM, ABM Lite, and Programmatic ABM), Component (Tools and Services), Deployment Model (On-Premises and Cloud), Organization Size (Large Enterprises and SMEs), Industry Vertical, and Region - Global Forecast to 2023

ABM Market by Account Type (Strategic ABM, ABM Lite, and Programmatic ABM), Component (Tools and Services), Deployment Model (On-Premises and Cloud), Organization Size (Large Enterprises and SMEs), Industry Vertical, and Region - Global Forecast to 2023
“Growth of social media and social advertising is driving the global Account-Based Marketing (ABM) market”
MarketsandMarkets expects the global ABM market size to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. Major growth factors for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value. However, lack of awareness and reluctance to shift from traditional sales practices, and inaccuracies in the data sets could limit the market growth.

“Large enterprises segment to hold a larger market size by 2023”
Large enterprises are organizations with more than 1,000 employees. They have a wide corporate network and varied revenue streams. Large enterprises cater to customers located across the world, which requires them to efficiently manage content across multiple channels with cost-effective manner. Hence, large enterprises majorly adopt ABM solutions, as they have financial bandwidth to invest in innovative technologies to gain a competitive edge in the market.

Media, telecommunications, and IT industry vertical to hold the largest market size during the forecast period”
In the ABM market by industry vertical, the media, telecommunications, and IT vertical is projected to hold the largest market size during the forecast period. The telecom and IT industry vertical has grown rapidly, due to the increasing number of subscribers generating huge amounts of data and adopting ABM for providing customers with better IT-enabled solutions and services. Rapidly growing consumer data has led to a more connected environment. ABM tools and services help navigate in the connected world to bring more revenue opportunities to the organizations. The industry vertical is at the forefront in leveraging ABM solutions, owing to an emerging need for integrating data from multiple channels into a unified platform. The increasing number of internet and mobile devices is fueling the growth of the telecom and IT industry vertical in the ABM market.

“Asia Pacific (APAC) to grow at the highest CAGR during the forecast period”
APAC is expected to be the highest growing region in the ABM market, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping, and the increasing internet connection and speed.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the ABM marketplace. The following is the breakup of the primary participants’ profiles:
By Company - Tier 1-55%, Tier 2-20%, and Tier 3-25%
By Designation - C-Level-60%, Director Level-25%, and Others-15%
By Region - North America-10%, Europe-20%, APAC-40%, and RoW-30%

The ABM ecosystem comprises the following major vendors:
1. Demandbase (US)
2. InsideView (US)
3. 6Sense (US),
4. Act-On Software (US)
5. AdDaptive Intelligence (US)
6. Albacross (Sweden)
7. Celsius GKK International (France)
8. Drift (US)
9. Engagio (US)
10. Evergage (US)
11. HubSpot (US)
12. Integrate (US)
13. Iterable (US)
14. Jabmo (France)
15. Kwanzoo (US)
16. Lattice Engines (US)
17. Madison Logic (US)
18. Marketo (US)
19. MRP (US)
20. Radius Intelligence (US)
21. TechTarget (US)
22. Terminus (US)
23. Triblio (US)
24. Uberflip (Canada)
25. Vendemore (Sweden)

Research Coverage
The ABM market revenue is primarily classified into revenues from solution and services. Solution’s revenue is associated with stand-alone solution offerings, while services’ revenue is associated with managed services and professional services. The professional services include deployment and integration, support and training, and consulting services. The market is also segmented on the basis of account type, components, organization sizes, deployment models, industries, and regions.

Reasons to Buy the Report
To get a comprehensive overview of the global ABM market
To gain a wide range of information about the top players in the marketspace, their product portfolios, and the key strategies adopted by them
To gain insights of the major countries/regions in which ABM market is flourishing in various industries


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
    • Table ACCOUNT-BASED MARKETING MARKET SIZE, 2016–2023 (USD MILLION)
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE ACCOUNT-BASED MARKETING MARKET
    • ACCOUNT-BASED MARKETING MARKET: MARKET SHARE, BY REGION
    • INVESTMENT OPPORTUNITIES IN THE ACCOUNT-BASED MARKETING MARKET
    • ABM MARKET, BY DEPLOYMENT MODEL
    • ABM MARKET, TOP 4 INDUSTRY VERTICALS AND REGIONS
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • THE ROLE OF MARKETING AUTOMATION IN ACCOUNT-BASED MARKETING
      • ACCOUNT-BASED MARKETING FUNDAMENTALS
    • ABM: USE CASES
      • USE CASE #1: IMPROVE SALES CONVERSION RATE
      • USE CASE #2: IMPROVE DATA INTEGRITY AND WEB ENGAGEMENT
      • USE CASE #3: IMPROVE INBOUND LEAD GENERATION
  • ACCOUNT-BASED MARKETING MARKET, BY ACCOUNT TYPE
    • INTRODUCTION
      • Table ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2016–2023 (USD MILLION)
    • STRATEGIC ABM (ONE-TO-ONE ACCOUNT)
      • Table STRATEGIC ABM: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • ABM LITE (ONE-TO-FEW ACCOUNT)
      • Table ABM LITE: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • PROGRAMMATIC ABM (ONE-TO-MANY ACCOUNT)
      • Table PROGRAMMATIC ABM: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • ACCOUNT-BASED MARKETING MARKET, BY COMPONENT
    • INTRODUCTION
      • Table ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
    • TOOLS
      • Table TOOLS: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • SERVICES
      • Table SERVICES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
      • Table SERVICES: ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
        • Table CONSULTING SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • ACCOUNT-BASED MARKETING MARKET, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • CLOUD
      • Table CLOUD: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • ACCOUNT-BASED MARKETING MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • ACCOUNT-BASED MARKETING MARKET, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2023 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • RETAIL AND ECOMMERCE
      • Table RETAIL AND ECOMMERCE: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2018–2023 (USD MILLION)
    • GOVERNMENT AND PUBLIC SECTOR
      • Table GOVERNMENT AND PUBLIC SECTOR: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016– 2023 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016– 2023 (USD MILLION)
    • AUTOMOTIVE AND MANUFACTURING
      • Table AUTOMOTIVE AND MANUFACTURING: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016– 2023 (USD MILLION)
    • MEDIA, TELECOMMUNICATION, AND IT
      • Table MEDIA, TELECOMMUNICATION, AND IT: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016– 2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
  • ACCOUNT-BASED MARKETING MARKET, BY REGION
    • INTRODUCTION
      • Table ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018–2023 (USD MILLION)
      • Table NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018–2023 (USD MILLION)
      • Table NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018– 2023 (USD MILLION)
      • Table NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018–2023 (USD MILLION)
      • Table NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018–2023 (USD MILLION)
      • Table NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018–2023 (USD MILLION)
      • Table NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2023 (USD MILLION)
      • BY COUNTRY
        • Table NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018–2023 (USD MILLION)
    • EUROPE
      • Table EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018–2023 (USD MILLION)
      • Table EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018–2023 (USD MILLION)
      • Table EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
      • Table EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018–2023 (USD MILLION)
      • Table EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018–2023 (USD MILLION)
      • Table EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018–2023 (USD MILLION)
      • Table EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2023 (USD MILLION)
      • BY COUNTRY
        • Table EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018–2023 (USD MILLION)
    • ASIA PACIFIC
      • Table ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018–2023 (USD MILLION)
      • Table ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018–2023 (USD MILLION)
      • Table ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
      • Table ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018–2023 (USD MILLION)
      • Table ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018–2023 (USD MILLION)
      • Table ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018–2023 (USD MILLION)
      • Table ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2023 (USD MILLION)
      • BY COUNTRY
        • Table ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018–2023 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2016– 2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018–2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2023 (USD MILLION)
      • BY SUB-REGION
        • Table MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SUB-REGION, 2018–2023 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018–2023 (USD MILLION)
      • Table LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018–2023 (USD MILLION)
      • Table LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
      • Table LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018–2023 (USD MILLION)
      • Table LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018–2023 (USD MILLION)
      • Table LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018–2023 (USD MILLION)
      • Table LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2023 (USD MILLION)
      • BY COUNTRY
        • Table LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018–2023 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • PROMINENT PLAYERS IN THE ACCOUNT-BASED MARKETING MARKET
    • COMPETITIVE SCENARIO
      • NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS
        • Table NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS, 2016–2018
      • PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
        • Table PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2016–2018
      • EXPANSIONS AND FUNDING
        • Table BUSINESS EXPANSIONS AND FUNDING, 2017–2018
      • ACQUISITIONS
        • Table ACQUISITIONS, 2016–2018
  • COMPANY PROFILES
    • HUBSPOT
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • TECHTARGET
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • DEMANDBASE
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MARKETO
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • 6SENSE
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • INSIDEVIEW
      • BUSINESS OVERVIEW
      • SOFTWARE OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ACT-ON SOFTWARE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ENGAGIO
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • RADIUS INTELLIGENCE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TERMINUS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ADDAPTIVE INTELLIGENCE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • ALBACROSS
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • CELSIUS GKK INTERNATIONAL
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • DRIFT
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
    • EVERGAGE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • INTEGRATE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • ITERABLE
      • BUSINESS OVERVIEW
      • SOFTWARE OFFERED
      • RECENT DEVELOPMENTS
    • JABMO
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • KWANZOO
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • LATTICE ENGINES
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • MRP
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • MADISON LOGIC
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • TRIBLIO
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • UBERFLIP
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • VENDEMORE
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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