The U.S. Health Coaching Market

The U.S. Health Coaching Market

Health coaching has emerged as a $6 billion service market, with a strong growth outlook. An estimated 109,000 health coaches and health educators advise and motivate clients to change bad lifestyle habits and to manage chronic conditions such as diabetes. You are most likely to find a health coach in private practice, at a doctor’s office, or via a corporate wellness program. Large self-insured companies are using coaches to improve employee health and cut claims costs, as are healthcare insurers. However, like coaching in general, the industry is loosely defined and certification in many cases is performed by organizations more interested in profits than coach competence. National standards are years away.

This pioneering new report by Marketdata covers the following: market definition—types of health coaches, what they do, where they work, their number, average salaries, market structure, market size: 2006-2022 forecast, profiles of the 8 major certification organizations, profiles of insurance company users (Aetna, Cigna, Humana, United Health Group), MD and Veterans Administration programs, demand factors and usage by consumers, findings of telephone interviews, and the industry’s major issues, obstacles and outlook.

Introduction; Study Scope & Methodology

Market Definition and Summary
What does a health coach do, not do?
Discussion of difference between health coaches, wellness coaches, Health educators
Typical skills of health coaches, tasks
Market Structure: sectors where health coaches are employed

Market Size & Growth
Estimated number of health coaches & educators in the U.S.
Avg. salaries of health coaches and health educators
Estimated market size and growth: 2006 – 2022 Forecast
Size of the weight loss coaching market
Outlook for the market, findings of interviews: discussion of factors affecting demand. Current and future trends, major issues and obstacles

- Estimated U.S. health Coaching Market Size: 2000-2022 Forecast
- 13 top weight loss companies: no. of coaches employed

Profiles of leading Health Coach Certification & Training

(Descriptions of organizations and their certification programs)
• American Association for Health Education
• American Council of Exercise (ACE)
• Cleveland Clinic
• Dr. Dears Wellness Institute
• Duke Integrative Medicine
• Health Coach Institute
• Institute of Integrative Nutrition
• International Coach Federation
• Mayo Clinic
• National Consortium for Credentialing of Health & Wellness Coaches
• National Society of Health Coaches
• Society for Public Health Education
• Wellcoaches School of Coaching

Consumer Demand Factors
Discussion & statistics; the cost of American chronic diseases
Discussion & statistics: Health Risk Behaviors that cause chronic diseases
Discussion - The Leading Causes of Death and Disability in the U.S.

The State of Health Coaching:
Interest in health coaching by consumers
Availability of coaches
Typical age cohorts that use health coaching
Purpose of coaching
Digital vs. telephonic coaching
Length of coaching – timeline
Who sponsors coaching

Discussion of the Outcomes & Results of Health Coaching

How Companies and Healthcare Organizations Use Health Coaches
• Aetna
• Cigna
• Humana
• Kaiser Permanente
• United Health Group
Discussion of the Veteran’s Administration’s Whole Health Program
Discussion of the AMA module for setting up health coaching in physician offices

Reference Directory
Directory of trade groups, special reports, surveys, articles and other sources of information about health coaching

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