Advertising in Turkey - Market Summary, Competitive Analysis and Forecast to 2025
Summary
Advertising in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Turkish advertising industry had total revenues of $0.6bn in 2020, representing a compound annual growth rate (CAGR) of 1.8% between 2016 and 2020.
- The advertising industry is highly correlated with consumer spending and financial power.
- Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Turkey
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey advertising market with five year forecasts
- What was the size of the Turkey advertising market by value in 2020?
- What will be the size of the Turkey advertising market in 2025?
- What factors are affecting the strength of competition in the Turkey advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. How will Covid-19 impact market players?
- 7.5. What has been the recent MA activity?
- 8 Company Profiles
- 8.1. The Interpublic Group of Companies, Inc.
- 8.2. Publicis Groupe SA
- 8.3. Omnicom Group, Inc.
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Turkey advertising industry value: $ million, 2016-20
- Table 2: Turkey advertising industry category segmentation: $ million, 2020
- Table 3: Turkey advertising industry geography segmentation: $ million, 2020
- Table 4: Turkey advertising industry value forecast: $ million, 2020-25
- Table 5: The Interpublic Group of Companies, Inc.: key facts
- Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 7: The Interpublic Group of Companies, Inc.: Key Employees
- Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 9: Publicis Groupe SA: key facts
- Table 10: Publicis Groupe SA: Annual Financial Ratios
- Table 11: Publicis Groupe SA: Key Employees
- Table 12: Publicis Groupe SA: Key Employees Continued
- Table 13: Omnicom Group, Inc.: key facts
- Table 14: Omnicom Group, Inc.: Annual Financial Ratios
- Table 15: Omnicom Group, Inc.: Key Employees
- Table 16: Omnicom Group, Inc.: Key Employees Continued
- Table 33: WPP plc: key facts
- Table 34: WPP plc: Annual Financial Ratios
- Table 35: WPP plc: Key Employees
- Table 36: WPP plc: Key Employees Continued
- Table 37: Turkey size of population (million), 2016-20
- Table 38: Turkey gdp (constant 2005 prices, $ billion), 2016-20
- Table 39: Turkey gdp (current prices, $ billion), 2016-20
- Table 40: Turkey inflation, 2016-20
- Table 41: Turkey consumer price index (absolute), 2016-20
- Table 42: Turkey exchange rate, 2016-20
- List of Figures
- Figure 1: Turkey advertising industry value: $ million, 2016-20
- Figure 2: Turkey advertising industry category segmentation: % share, by value, 2020
- Figure 3: Turkey advertising industry geography segmentation: % share, by value, 2020
- Figure 4: Turkey advertising industry value forecast: $ million, 2020-25
- Figure 5: Forces driving competition in the advertising industry in Turkey, 2020
- Figure 6: Drivers of buyer power in the advertising industry in Turkey, 2020
- Figure 7: Drivers of supplier power in the advertising industry in Turkey, 2020
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Turkey, 2020
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Turkey, 2020
- Figure 10: Drivers of degree of rivalry in the advertising industry in Turkey, 2020
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