Europe Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
The Europe Digital VideAdvertising Market would witness market growth of 39.4% CAGR during the forecast period (2020-2026).
Blockchain technology is expected tprovide advertisers with exciting growth prospects in the future. Blockchain, being a secure distributed ledger, provides the ability ttrack audiences, pathways, budget spending and conversion rates safely tnetwork participants only. The customer may obtain an image, which is checked by the seller, which can then be added tthe ledger. The deployment of blockchain technology allows everyone in the chain tsee impression events, validate and approve changes made by individuals in order tcreate a more transparent marketplace.
Furthermore, the merger of cloud computing technology with digital videadvertising offers a promising growth for the industry, given the enhanced capacity of the former tefficiently deliver complex and interactive content tbrands and marketers. An ad-based cloud platform helps brands and marketers optimize spending across multiple channels. Cloud-based supply-side platforms enable advertising agencies tefficiently produce and deliver different videadvertisements ttheir clients based on their needs and requirements. In addition, cloud-based platforms are alsexpected tpromote the development of personalized ads via the original optimization product.
Based on Type, the market is segmented intDesktop and Mobile. Based on End User, the market is segmented intRetail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others. Based on countries, the market is segmented intGermany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.
Scope of the Study
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