Europe Marketing Analytics Software Market By Application (Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others), By Deployment Type (Cloud and On-premise), By Organization Size (Large Enterprises and Small & Med

Europe Marketing Analytics Software Market By Application (Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others), By Deployment Type (Cloud and On-premise), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End User (Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

The Europe Marketing Analytics Software Market would witness market growth of 16.1% CAGR during the forecast period (2020-2026).

Marketing analytics software products are beneficial to make marketing efforts in every industry these days. Analytics software are the tools for analyzing, measuring, managing, and controlling marketing performance with the aid of insights gained from consumer behavior. Marketing analytics software products have proven their capability of improving returns and enhancing the effectiveness of marketing activities. Competence in analyzing consumer preferences, purchasing trends, and other essential criteria determining the growth scenarios of a certain product or service and thus makes marketing analytics software vital to successful returns in today’s extremely competitive business environment.

Cloud computing technology is the major growth driver for the market. Large enterprises involve in several marketing channels, and this generates large datasets. Cloud computing technology allows marketers to analyze and organize structured and non-structured data with the help of marketing analytics platforms in an economical manner. The increasing popularity of cloud-based marketing analytics software is due to benefits, like better functionality and cost-effectiveness. All these factors are encouraging service providers like Adobe Inc. and Oracle Corporation, to offer cloud analytics solutions to marketers.

Vendors in the media and communication sector must understand the type of content across several screens and channels and the nature of audience interaction. This data is then processed via analytics platforms for holistic, and quick views of the content-viewing patterns and preferences of the customers to strategize effective marketing campaigns. Numerous companies including Netflix have already adopted marketing analytics that helps them involve in fine-grained and in-depth audience analytics and improve the content deal for “House of Cards” to almost double the initial amount.

Based on Application, the market is segmented into Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.

Scope of the Study

Market Segments covered in the Report:

By Application

  • Social Media Marketing
  • E-mail Marketing
  • Search Engine Marketing
  • Content Marketing
  • Others
By Deployment Type
  • Cloud
  • On-premise
By Organization Size
  • Large Enterprises
  • Small & Medium Enterprises
By End User
  • Consumer Goods
  • Industrial
  • Media & Communication
  • Healthcare
  • Retail
  • BFSI
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Adobe, Inc.
  • Accenture PLC
  • IBM Corporation
  • Oracle Corporation
  • Wipro Limited
  • Experian PLC
  • Pegasystems, Inc.
  • Teradata Corporation
  • Harte Hanks, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Marketing Analytics Software Market, by Application
1.4.2 Europe Marketing Analytics Software Market, by Deployment Type
1.4.3 Europe Marketing Analytics Software Market, by Organization Size
1.4.4 Europe Marketing Analytics Software Market, by End User
1.4.5 Europe Marketing Analytics Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players
Chapter 4. Europe Marketing Analytics Software Market by Application
4.1 Europe Marketing Analytics Software Social Media Marketing Market by Country
4.2 Europe Marketing Analytics Software E-mail Marketing Market by Country
4.3 Europe Marketing Analytics Software Search Engine Marketing Market by Country
4.4 Europe Marketing Analytics Software Content Marketing Market by Country
4.5 Europe Other Application Marketing Analytics Software Market by Country
Chapter 5. Europe Marketing Analytics Software Market by Deployment Type
5.1 Europe Cloud Marketing Analytics Software Market by Country
5.2 Europe On-premise Marketing Analytics Software Market by Country
Chapter 6. Europe Marketing Analytics Software Market by Organization Size
6.1 Europe Large Enterprises Marketing Analytics Software Market by Country
6.2 Europe Small & Medium Enterprises Marketing Analytics Software Market by Country
Chapter 7. Europe Marketing Analytics Software Market by End User
7.1 Europe Consumer Goods Marketing Analytics Software Market by Country
7.2 Europe Industrial Marketing Analytics Software Market by Country
7.3 Europe Media & Communication Marketing Analytics Software Market by Country
7.4 Europe Healthcare Marketing Analytics Software Market by Country
7.5 Europe Retail Marketing Analytics Software Market by Country
7.6 Europe BFSI Marketing Analytics Software Market by Country
7.7 Europe Others Marketing Analytics Software Market by Country
Chapter 8. Europe Marketing Analytics Software Market by Country
8.1 Germany Marketing Analytics Software Market
8.1.1 Germany Marketing Analytics Software Market by Application
8.1.2 Germany Marketing Analytics Software Market by Deployment Type
8.1.3 Germany Marketing Analytics Software Market by Organization Size
8.1.4 Germany Marketing Analytics Software Market by End User
8.2 UK Marketing Analytics Software Market
8.2.1 UK Marketing Analytics Software Market by Application
8.2.2 UK Marketing Analytics Software Market by Deployment Type
8.2.3 UK Marketing Analytics Software Market by Organization Size
8.2.4 UK Marketing Analytics Software Market by End User
8.3 France Marketing Analytics Software Market
8.3.1 France Marketing Analytics Software Market by Application
8.3.2 France Marketing Analytics Software Market by Deployment Type
8.3.3 France Marketing Analytics Software Market by Organization Size
8.3.4 France Marketing Analytics Software Market by End User
8.4 Russia Marketing Analytics Software Market
8.4.1 Russia Marketing Analytics Software Market by Application
8.4.2 Russia Marketing Analytics Software Market by Deployment Type
8.4.3 Russia Marketing Analytics Software Market by Organization Size
8.4.4 Russia Marketing Analytics Software Market by End User
8.5 Spain Marketing Analytics Software Market
8.5.1 Spain Marketing Analytics Software Market by Application
8.5.2 Spain Marketing Analytics Software Market by Deployment Type
8.5.3 Spain Marketing Analytics Software Market by Organization Size
8.5.4 Spain Marketing Analytics Software Market by End User
8.6 Italy Marketing Analytics Software Market
8.6.1 Italy Marketing Analytics Software Market by Application
8.6.2 Italy Marketing Analytics Software Market by Deployment Type
8.6.3 Italy Marketing Analytics Software Market by Organization Size
8.6.4 Italy Marketing Analytics Software Market by End User
8.7 Rest of Europe Marketing Analytics Software Market
8.7.1 Rest of Europe Marketing Analytics Software Market by Application
8.7.2 Rest of Europe Marketing Analytics Software Market by Deployment Type
8.7.3 Rest of Europe Marketing Analytics Software Market by Organization Size
8.7.4 Rest of Europe Marketing Analytics Software Market by End User
Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Accenture PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 Wipro Limited
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research and Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Experian PLC
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Acquisition and Mergers:
9.6.5.3 Product Launches and Product Expansions:
9.7 Pegasystems, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Teradata Corporation
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Partnerships, Collaborations, and Agreements:
9.8.5.2 Acquisition and Mergers:
9.8.5.3 Product Launches and Product Expansions:
9.8.6 SWOT Analysis
9.9 Harte Hanks, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 Recent strategies and developments:
9.9.4.1 Partnerships, Collaborations, and Agreements:
9.9.4.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Partnerships, Collaborations, and Agreements:
9.10.2.2 Product Launches and Product Expansions:

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