Market Research Logo

The Market for Wellness Programs and Their Impact on Pharmaceutical, Diagnostic and Device Product Markets

At their most basic level, wellness programs represent an attempt to encourage good health and thereby decrease utilization of health care products and services. They have evolved out of necessity from the current U.S. health care system, in response to a variety of factors including continually rising costs of care and declining quality of life.

A Comprehensive Look at the 'Wellness' Industry

Utilization of wellness programs in the United States has experienced strong recent growth this is expected to continue through the forecast period. As more people participate in wellness programs, their usage of various health care products and services will be affected, as well the revenues of wellness program providers. This report looks at the emerging wellness industry and estimates the market for wellness related products and services. This portion of the report examines:

  • Drivers of Wellness Services
  • Utilization Statistics
  • Major Companies and Offerings
  • Current Wellness Program Market Size
  • Innovative Approaches
  • Results of Programs
  • General Trends (Weak U.S. Economy, Postponing of Retirement, EMR, Rising Interest in Anti-Aging)
  • Industry Trends (Internet-Based Wellness Programs, Usage of Financial Incentives, Emergence of Retail Clinics)

A Report No Pharmaceutical, Device or Testing Product Marketer Should Be Without

If wellness programs are effective, there should be an impact on all healthcare industries: pharmaceuticals, devices and diagnostics. Positive impact for some, negative for others. As part of Kalorama's unique analysis on this topic, this report also takes a look at how the popularity of wellness programs will effect other markets. The report estimates the positive or negative sales impact of wellness programs upon established U.S. markets for various health care products and services including:

  • Allergy Medicines
  • Cholesterol Reducers
  • Diabetes Drugs
  • Gastrointestinal Medications/Proton Pump Inhibitors
  • Hypertension Medicines
  • Over-the-Counter (OTC) Medicines
  • Influenza Vaccines
  • Cervical Cancer Vaccines
  • Diagnostic Tests
  • Cardiovascular, Gastric Banding, and other Devices
  • Surgeries,
  • Imaging
  • Other Medical Services
Within each of these market segments, products, services and/or sub-segments were selected that will particularly be affected by wellness programs. Products, services and/or sub-segments that are not expected to be significantly impacted were not included.

Sales estimates for each market segment represent U.S. revenues and are expressed in current dollars. Estimates are provided for the historic 2004 - 2008 period and forecasts are provided through 2013. Historical information for this report was gathered from a wide variety of published sources including company reports and filings, government documents, legal filings, trade journals, newspapers and business press, analysts’ reports and other sources. Interviews with company representatives and other experts were conducted to capture the perspectives from industry participants’ point of view and assess trends, and form the basis of the forecasting and competitive analysis.

Because this industry is extremely fragmented, with thousands of providers offering many different types of programs tailored to different patient populations, an effort was made to include a broad representation of groups. Companies profiled include:

  • Aetna
  • Azente Wellness
  • Cigna
  • Coleman Wellness Solutions
  • ConnectiCare
  • Corporate Wellness
  • ConvergenceHealth
  • CuraLinc Healthcare
  • Dynamic Wellness
  • Employee Health Management Systems
  • Hawaii Medical Assurance Association
  • incentaHEALTH
  • KC Wellness
  • Kersh Risk Management.
  • Kronos Optimal Health Company
  • Mayo Clinic Health Solutions
  • MedHealth Solutions
  • MO Healthnet
  • Multicare Health System
  • National Corporate Wellness.
  • Nuvita
  • PATH
  • Physicians Medical Group of Santa Cruz County
  • Preventure
  • Professional Health Services
  • Pure Wellness
  • Summit Health..
  • San Francisco Wellness Initiative
  • US Corporate Wellness
  • Wellness Advantage
  • Wellness Corporate Solutions
  • Wellness Works
  • Wyoming State Wellness Program


New York, September 25, 2009 - While employers may celebrate a low absenteeism rate among their employees, there may be a more serious problem if sick employees are coming to work. “Presenteeism,” a new term coined for when employees work while unhealthy, may be even worse for employers and for the healthcare system, costing $160 billion annually in lost productivity, according to healthcare market research firm Kalorama Information, in its new report The Market for Wellness Programs and Their Impact on Pharmaceutical, Diagnostic and Device Product Markets. The report also notes that presenteeism costs are one of many factors driving usage of wellness programs.

“Presenteeism is worse than a high absenteeism rate, for two reasons,” said Bruce Carlson, Publisher of Kalorama Information. “Sick employees can spread contagious disease to other employees and multiply productivity loss. And they can make mistakes when they are not at the top of their game.”

Indeed, Kalorama estimates that costs due to sick workers going to the office is more than double the cost of the 425 million sick days taken in 2008, an estimated $60 billion in lost productivity. The report notes multiple reasons that workers show up sick -- lack of time to see physicians, avoidance of copays and other medical costs, and loss of income. All of these are driving presenteeism. Also, in a time of economic recession, it is often the case that companies do not have back-ups for critical tasks and this contributes to the problem. Communicating sick day policies and cross-training employees can help to mitigate the trend.

“Employers are well-advised to tell employees not to come in if they are sick, and encourage the behavior with policies.” said Carlson. “At least with a sick day, the costs stop there.”

Due to this trend and rising healthcare costs, many employers have been engaging in ‘wellness programs’ for their employees. These programs may involve hands-on instruction in a class-like setting or they may be much less structured, involving occasional meetings with healthcare professionals. Commonly they are incentives to participate in third-party programs (gym/fitness memberships, online learning or coaching, etc.). In 2008, there were approximately 42 million workers in the U.S. who participated in some kind of corporate wellness program, and Kalorama expects this number to rise. Given that on average, most wellness programs save their sponsors about $3 for every $1 spent, it is expected that these programs will become ubiquitous soon.

About Kalorama Information
Kalorama Information supplies the latest in independent market research in the life sciences, as well as a full range of custom research services.

  • Executive Summary
    • WELLNESS PROGRAMS AND THEIR IMPACT ON U.S. HEALTHCARE MARKETS
    • SCOPE AND METHODOLOGY
    • INTRODUCTION
      • The U.S. Health Care System
      • Wellness Programs
    • KEY HEALTHCARE MARKETS IMPACTED BY WELLNESS PROGRAMS
      • Total Effects
      • Prescription Medicines
      • OTC Medicines
      • Adult Vaccines
      • Clinical Diagnostic Tests
      • Medical Devices
      • Medical Services
    • WELLNESS PROGRAMS MARKET
      • Market Size
      • Issues and Trends
  • Introduction
    • THE U.S. HEALTH CARE SYSTEM TODAY
      • Health Care Populations
      • The High Cost of Care
      • Health Care Reform
        • Table U.S. Health Care Coverage by State, 2009
    • COSTS RELATED TO A LACK OF WELLNESS
      • Direct Cost Savings from Illness Prevention
      • Indirect Cost Savings from Improved Productivity
    • WELLNESS PROGRAMS
      • Program Goals
      • Target Populations
        • Table Obesity in the United States, 1980-2013
        • Table Common Diseases of the Lungs, 2009
      • Types of Programs
      • Program Economics
      • Current Utilization
  • Key Health Care Markets Impacted by Wellness Programs
    • Table Effect of Wellness Programs on Key U.S. Health care Markets
    • PRESCRIPTION MEDICINES
      • Allergy Medicines
        • Table U.S. Rx Allergy Drug Sales and Impact of Wellness Programs, 2004-2013
      • Cholesterol Reducers
        • Table Types of Cholesterol Reducing Medications and Their Effects
        • Table U.S. Rx Cholesterol Drug Sales and Impact of Wellness Programs, 2004-2013
      • Diabetes Drugs
        • Table U.S. Diabetes Drug Sales and Impact of Wellness Programs, 2004-2013
      • Gastrointestinal Medications/Proton Pump Inhibitors
        • Table U.S. Rx Gastrointestinal/PPI Drug Sales and Impact of Wellness Programs, 2004-2013
      • Hypertension Medicines
      • Other Prescription Medicines
        • Table U.S. Rx Hypertension Drug Sales and Impact of Wellness Programs, 2004-2013
      • Total Effect on Prescription Medicines
        • Table Total U.S. Rx Drug Sales and Impact of Wellness Programs on Selected
    • NON-PRESCRIPTION MEDICINES
      • Allergy Medicines
        • Table U.S. OTC Allergy Remedy Sales and Impact of Wellness Programs, 2004-2013
      • Blood Glucose Testing Products
        • Table U.S. Blood Glucose Testing Sales and Impact of Wellness Programs, 2004-2013
      • Gastrointestinal Medications
        • Table U.S. OTC Gastrointestinal Drug Sales and Impact of Wellness Programs, 2004-2013
      • Smoking Cessation Products
        • Table U.S. OTC Smoking Cessation Drug Sales and Impact of Wellness Programs, 2004-2013
      • Weight Loss Products
        • Table U.S. OTC Weight Loss Drug Sales and Impact of Wellness Programs, 2004-2013
      • Other Non-Prescription Medicines
      • Total Effect on Non-Prescription Medicines
        • Table Total U.S. OTC Drug Sales and Impact of Wellness Programs on Selected
    • ADULT VACCINES
      • Influenza
        • Table U.S. Influenza Vaccine Sales and Impact of Wellness Programs, 2004-2013
      • Cervical Cancer
      • Other Vaccines
        • Table U.S. Cervical Cancer Vaccine Sales and Impact of Wellness Programs, 2004-2013
      • Total Effect on Vaccines
        • Table U.S. Vaccine Sales and Impact of Wellness Programs, 2004-2013
    • CLINICAL DIAGNOSTIC TESTS
      • Point of Care Tests
        • Table U.S. POC Test Sales and Impact of Wellness Programs, 2004-2013
      • Clinical Chemistry and Immunoassay Tests
        • Table U.S. Clinical Chemistry and Immunoassay Test Sales and Impact of Wellness Programs, 2004-2013
      • Other Types of Clinical Diagnostic Tests
      • Total Effect on Clinical Diagnostic Tests
        • Table U.S. Clinical Test Sales and Impact of Wellness Programs, 2004-2013
    • MEDICAL DEVICES
      • Cardiovascular Devices
        • Table U.S. Cardiovascular Device Sales and Impact of Wellness Programs on Selected Drug Groups, 2004-2013
      • Gastric Banding Devices
        • Table U.S. Gastric Banding Device Sales and Impact of Wellness Programs, 2004-2013
      • Other Medical Devices
      • Total Effect on Medical Devices
        • Table Selected U.S. Medical Device Sales and Impact of Wellness Programs, 2004-2013
    • MEDICAL SERVICES
      • Surgical Interventions
        • Table U.S. Surgical Intervention Revenues and Impact of Wellness Programs, 2004-2013
      • Diagnostic Imaging
      • Other Medical Services
        • Table U.S. Medical Imaging Revenues and Impact of Wellness Programs, 2004-2013
      • Total Effect on Medical Services
        • Table Selected U.S. Medical Service Revenues and Impact of Wellness Programs, 2004-2013
    • TOTAL EFFECTS OF WELLNESS PROGRAMS
      • Total Health Care Industry
        • Table Total U.S. Health Care Market Revenues, 2004-2013, (in $Million)
      • Impact of Wellness Programs
        • Table U.S. Health Care Revenues Lost or Gained from Wellness Programs, 2004-2013 (in $Million)
        • Table Growth of Total U.S. Health Care Revenues and Revenues Lost or Gained from Wellness Programs, 2004-2013
  • Wellness Programs Market
    • PROGRAM PROVIDER REVENUES
      • Table U.S. Wellness Programs Market, 2004-2013
    • ISSUES AND TRENDS
      • Table Effect on Wellness Programs of Industry Trends
      • Weak U.S. Economy
      • Postponing of Retirement
      • Internet-Based Wellness Programs
      • Usage of Financial Incentives
      • Electronic Medical Records
      • Declining Public Health
      • Pressure to Democratize Wellness
      • Rising Interest in Anti-Aging
      • Emergence of Retail Clinics
  • Provider Profiles
    • AETNA
      • History and Lines of Business
      • Financial Information
        • Table Aetna's Revenue and Net Earnings, 2006-2008
      • Wellness Programs
    • AZENTE WELLNESS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • CIGNA
      • History and Lines of Business
      • Financial Information
        • Table Cigna's Revenue and Net Earnings, 2006-2008
      • Wellness Programs
    • COLEMAN WELLNESS SOLUTIONS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • CONNECTICARE
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • CORPORATE WELLNESS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • CONVERGENCEHEALTH
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • CURALINC HEALTHCARE
      • History and Lines of Business
    • DYNAMIC WELLNESS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • EMPLOYEE HEALTH MANAGEMENT SYSTEMS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • HAWAII MEDICAL ASSURANCE ASSOCIATION
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • INCENTAHEALTH
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • INFINITE WELLNESS SOLUTIONS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • KC WELLNESS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • KERSH RISK MANAGEMENT
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • KRONOS OPTIMAL HEALTH COMPANY
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • MAYO CLINIC HEALTH SOLUTIONS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • MEDHEALTH SOLUTIONS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • MO HEALTHNET
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • MULTICARE HEALTH SYSTEM
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • NATIONAL CORPORATE WELLNESS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • NUVITA
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • PATH
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • PHYSICIANS MEDICAL GROUP OF SANTA CRUZ COUNTY
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • PREVENTURE
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • PROFESSIONAL HEALTH SERVICES
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • PURE WELLNESS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • SAN FRANCISCO WELLNESS INITIATIVE
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • SUMMIT HEALTH
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • US CORPORATE WELLNESS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • WELLNESS ADVANTAGE
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • WELLNESS CORPORATE SOLUTIONS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • WELLNESS WORKS
      • History and Lines of Business
      • Financial Information
      • Wellness Programs
    • WYOMING STATE WELLNESS PROGRAM
      • History and Lines of Business
      • Financial Information
      • Wellness Programs

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report