At their most basic level, wellness programs represent an attempt to encourage good health and thereby decrease utilization of health care products and services. They have evolved out of necessity from the current U.S. health care system, in response to a variety of factors including continually rising costs of care and declining quality of life.
A Comprehensive Look at the 'Wellness' Industry
Utilization of wellness programs in the United States has experienced strong recent growth this is expected to continue through the forecast period. As more people participate in wellness programs, their usage of various health care products and services will be affected, as well the revenues of wellness program providers. This report looks at the emerging wellness industry and estimates the market for wellness related products and services. This portion of the report examines:
A Report No Pharmaceutical, Device or Testing Product Marketer Should Be Without
If wellness programs are effective, there should be an impact on all healthcare industries: pharmaceuticals, devices and diagnostics. Positive impact for some, negative for others. As part of Kalorama's unique analysis on this topic, this report also takes a look at how the popularity of wellness programs will effect other markets. The report estimates the positive or negative sales impact of wellness programs upon established U.S. markets for various health care products and services including:
Sales estimates for each market segment represent U.S. revenues and are expressed in current dollars. Estimates are provided for the historic 2004 - 2008 period and forecasts are provided through 2013. Historical information for this report was gathered from a wide variety of published sources including company reports and filings, government documents, legal filings, trade journals, newspapers and business press, analysts’ reports and other sources. Interviews with company representatives and other experts were conducted to capture the perspectives from industry participants’ point of view and assess trends, and form the basis of the forecasting and competitive analysis.
Because this industry is extremely fragmented, with thousands of providers offering many different types of programs tailored to different patient populations, an effort was made to include a broad representation of groups. Companies profiled include:
New York, September 25, 2009 - While employers may celebrate a low absenteeism rate among their employees, there may be a more serious problem if sick employees are coming to work. “Presenteeism,” a new term coined for when employees work while unhealthy, may be even worse for employers and for the healthcare system, costing $160 billion annually in lost productivity, according to healthcare market research firm Kalorama Information, in its new report The Market for Wellness Programs and Their Impact on Pharmaceutical, Diagnostic and Device Product Markets. The report also notes that presenteeism costs are one of many factors driving usage of wellness programs.
“Presenteeism is worse than a high absenteeism rate, for two reasons,” said Bruce Carlson, Publisher of Kalorama Information. “Sick employees can spread contagious disease to other employees and multiply productivity loss. And they can make mistakes when they are not at the top of their game.”
Indeed, Kalorama estimates that costs due to sick workers going to the office is more than double the cost of the 425 million sick days taken in 2008, an estimated $60 billion in lost productivity. The report notes multiple reasons that workers show up sick -- lack of time to see physicians, avoidance of copays and other medical costs, and loss of income. All of these are driving presenteeism. Also, in a time of economic recession, it is often the case that companies do not have back-ups for critical tasks and this contributes to the problem. Communicating sick day policies and cross-training employees can help to mitigate the trend.
“Employers are well-advised to tell employees not to come in if they are sick, and encourage the behavior with policies.” said Carlson. “At least with a sick day, the costs stop there.”
Due to this trend and rising healthcare costs, many employers have been engaging in ‘wellness programs’ for their employees. These programs may involve hands-on instruction in a class-like setting or they may be much less structured, involving occasional meetings with healthcare professionals. Commonly they are incentives to participate in third-party programs (gym/fitness memberships, online learning or coaching, etc.). In 2008, there were approximately 42 million workers in the U.S. who participated in some kind of corporate wellness program, and Kalorama expects this number to rise. Given that on average, most wellness programs save their sponsors about $3 for every $1 spent, it is expected that these programs will become ubiquitous soon.
About Kalorama Information
Kalorama Information supplies the latest in independent market research in the life sciences, as well as a full range of custom research services.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook