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Global Programmatic Advertising Display Market 2017-2021

Global Programmatic Advertising Display Market 2017-2021

About Programmatic Advertising Display

Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

Technavio’s analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Programmatic Advertising Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AOL
  • BrightRoll
  • SpotXchange
  • Tremor Video
  • TubeMogul
Other prominent vendors
  • Adconion Media Group
  • Adobe Systems
  • AppNexus
  • Convertro
  • Criteo
  • Darriens
  • Facebook
  • Google
  • Infectious Media
  • Kontera Technologies
  • LiveRail
  • Microsoft
  • Platform One
  • Rocket Fuel
  • Rubicon Project
  • StackAdapt
  • StickyADS.tv
Market driver
  • Growth in video RTB
  • For a full, detailed list, view our report
Market challenge
  • Low transparency in market
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of mobile programmatic advertising display
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Programmatic Advertising Display Market 2017-2021

Technavio recognizes the following companies as the key players in the global programmatic advertising display market: AOL, BrightRoll, SpotXchange, Tremor Video, and TubeMogul.

Other Prominent Vendors in the market are: Adconion Media Group, Adobe Systems, AppNexus, Convertro, Criteo, Darriens, Facebook, Google, Infectious Media, Kontera Technologies, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StackAdapt, and StickyADS.tv.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is growing popularity of mobile programmatic advertising display. The growth in mobile web is impacting the market share of programmatic advertising through mobile applications. The market share of programmatic advertising through mobile applications declined from 72% in 2014 to 62% in 2015 and to almost 55% in 2016. This is because advertisers are increasingly investing in mobile web because of the scope it provides for finding premium programmatic inventory.”

According to the report, one of the major drivers for this market is growth in video RTB. The global video advertising market has moved from traditional TV to newer platforms such as online and mobile devices for video consumption. This has made it possible for brands to connect with their audience on a more personal level. Programmatic video advertising is an effective way to connect with consumers.

Further, the report states that one of the major factors hindering the growth of this market is low transparency in market. There is a lack of transparency in the global programmatic advertising display market because of the growing number of improper transactions. The publisher's ROI is based on the evaluation of inventory and the limited publishing and ad-exchange information that are the only accurately known details to them.



Companies Mentioned

AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, Adconion Media Group, Adobe Systems, AppNexus, Convertro, Criteo, Darriens, Facebook, Google, Infectious Media, Kontera Technologies, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StackAdapt, StickyADS.tv.

  • Executive Summary
  • Scope of the report
    • Market overview
      • Table Key regions in global programmatic advertising display market 2016-2021
    • End-user segments
    • Base year and forecast period
    • Vendor selection criteria
    • Summation error
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of global programmatic advertising display market
    • Product life cycle
      • Table Product life cycle of programmatic advertising display 2016 and 2021
    • Global programmatic advertising display market
      • Table Global programmatic advertising display market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by display type
    • Global programmatic advertising display market by display type
      • Table Global programmatic advertising display market by display type 2016-2021 (% revenue share)
      • Table CAGR comparison of global programmatic advertising display market by display type 2016-2021 (%)
    • Global programmatic advertising display market by desktops
      • Table Global programmatic advertising display market by desktops 2016-2021 ($ billions)
    • Global programmatic advertising display market by mobile devices
      • Table Global programmatic advertising display market by mobile devices 2016-2021 ($ billions)
  • Market segmentation by ad format
    • Global programmatic advertising display market by ad format
      • Table Global programmatic advertising display market by ad format 2016 and 2021 (% revenue share)
      • Table Global programmatic advertising display market by ad format 2016 and 2021 ($ billions)
      • Table CAGR comparison of global programmatic advertising display market by ad format 2016-2021 (%)
  • Market segmentation by auction type
    • Global programmatic advertising display market by auction type
      • Table Global programmatic advertising display market by auction type 2016-2021 (% revenue share)
      • Table Revenue comparison of global programmatic advertising display market by auction type 2016-2021 ($ billions)
      • Table CAGR comparison of global programmatic advertising display market by auction type 2016-2021 (%)
    • Global programmatic advertising display market by open auction
      • Table Global programmatic advertising display market by open auction 2016-2021 ($ billions)
    • Global programmatic advertising display market by automated guaranteed
      • Table Global programmatic advertising display market by automated guaranteed 2016- 2021 ($ billions)
    • Global programmatic advertising display market by invitationonly
      • Table Global programmatic advertising display market by invitation-only 2016-2021 ($ billions)
    • Global programmatic advertising display market by unreserved fixed-rate
      • Table Global programmatic advertising display market by unreserved fixed-rate 2016-2021 ($ billions)
  • Buying criteria
    • Table Buying criteria for programmatic advertising display
  • Geographical segmentation
    • Global programmatic advertising display market by geography
      • Table Global programmatic advertising display market by geography 2016-2021 (% revenue share)
      • Table Revenue comparison of global programmatic advertising display market by geography 2016-2021 ($ billions)
      • Table CAGR comparison of global programmatic advertising display market by geography 2016-2021 (%)
    • Programmatic advertising display market in Americas
      • Table Programmatic advertising display market in Americas 2016-2021 ($ billions)
    • Programmatic advertising display market in EMEA
      • Table Programmatic advertising display market in EMEA 2016-2021 ($ billions)
    • Programmatic advertising display market in APAC
      • Table Programmatic advertising display market in APAC 2016-2021 ($ billions)
  • Key leading countries
    • US
      • Table Programmatic advertising display market in US 2016-2021 ($ billions)
    • Japan
      • Table Programmatic advertising display market in Japan 2016-2021 ($ billions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Key leading vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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