About Advertising Displays
Digital signage is gaining wide acceptance in the market because of its dynamic nature. It allows users to update the content frequently, and employs real-world interfaces such as embedded touch screens, gesture recognition, and image capturing. Digital signs, which utilize technologies like plasma displays, liquid crystal displays (LCDs), light-emitting diodes (LEDs), and projected images to display content, are found in both public and private environments such as retail stores, hotels, restaurants, and corporate buildings.
Technavio’s analysts forecast the global advertising display market to grow at a CAGR of 5.88% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global advertising display market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of digital signage advertising hardware components, maintenance, and media services.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Advertising Displays Market 2016-2020
Technavio recognizes the following companies as the key players in the Global Advertising Displays Market: LG Display, NEC Display Solutions, Samsung Electronics and Sony Corporation.
Other Prominent Vendors in the market are: 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation and Panasonic.
Commenting on the report, an analyst from Technavio’s team said: “Improved measurement tools will likely propel the growth of global advertising display market during the forecast period. With improved advertising-related display hardware and technology, billboards and other mediums are likely to be equipped with motion tracking cameras and other sensors that will track a viewer's focus point on the advertising display. These sensors display advertisements in accordance to the viewer's mood and capture user data to measure the reach of the campaign.”
According to the report, TV advertising has proven that messages that incorporate audio and video can influence audience-buying behavior. The same principle can be applied to digital signage media. Digital signage media vendors ensure that potential consumers can watch advertisements outside their residences.
Further, the report states that the growing popularity of handheld devices, such as smartphones and tablets, is hindering the market growth.
LG Display, NEC Display Solutions, Samsung Electronics, Sony Corporation, 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation, Panasonic.