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Global Advertising Display Market 2016-2020

About Advertising Displays

Digital signage is gaining wide acceptance in the market because of its dynamic nature. It allows users to update the content frequently, and employs real-world interfaces such as embedded touch screens, gesture recognition, and image capturing. Digital signs, which utilize technologies like plasma displays, liquid crystal displays (LCDs), light-emitting diodes (LEDs), and projected images to display content, are found in both public and private environments such as retail stores, hotels, restaurants, and corporate buildings.

Technavio’s analysts forecast the global advertising display market to grow at a CAGR of 5.88% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global advertising display market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of digital signage advertising hardware components, maintenance, and media services.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Advertising Displays Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • LG Display
  • NEC Display Solutions
  • Samsung Electronics
  • Sony Corporation.
Other prominent vendors
  • 3M
  • Adflow Networks
  • AU Optronics
  • BrightSign
  • IBASE Technology
  • Keywest Technology
  • Omnivex Corporation
  • Panasonic
Market driver
  • Increasing acceptance of audio-visual advertising
  • For a full, detailed list, view our report
Market challenge
  • Threat from mobile advertising
  • For a full, detailed list, view our report
Market trend
  • Development of measurement tools
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Advertising Displays Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Advertising Displays Market: LG Display, NEC Display Solutions, Samsung Electronics and Sony Corporation.

Other Prominent Vendors in the market are: 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation and Panasonic.

Commenting on the report, an analyst from Technavio’s team said: “Improved measurement tools will likely propel the growth of global advertising display market during the forecast period. With improved advertising-related display hardware and technology, billboards and other mediums are likely to be equipped with motion tracking cameras and other sensors that will track a viewer's focus point on the advertising display. These sensors display advertisements in accordance to the viewer's mood and capture user data to measure the reach of the campaign.”

According to the report, TV advertising has proven that messages that incorporate audio and video can influence audience-buying behavior. The same principle can be applied to digital signage media. Digital signage media vendors ensure that potential consumers can watch advertisements outside their residences.

Further, the report states that the growing popularity of handheld devices, such as smartphones and tablets, is hindering the market growth.

Companies Mentioned

LG Display, NEC Display Solutions, Samsung Electronics, Sony Corporation, 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation, Panasonic.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Base year
    • Vendor segmentation
    • Summation errors
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Segmentation of global advertising display market
      • Table Global advertising display market 2016-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type
    • Global advertising display market segmentation by type
      • Table Global advertising display market by type in 2015 (% share)
      • Table Global advertising display market by type in 2020 (% share)
    • Global advertising display market by displays
      • Table Global advertising display market by displays 2016-2020 ($ billions)
    • Global advertising display market by advertising media revenue
      • Table Global advertising display market by advertising media revenue 2016-2020 ($ billions)
    • Global advertising display market by service
      • Table Global advertising display market by service 2016-2020 ($ billions)
    • Global advertising display market by PCs
      • Table Global advertising display market by PCs 2016-2020 ($ billions)
    • Global advertising display market by digital signage software
      • Table Global advertising display market by digital signage software 2016-2020 ($ millions)
    • Global advertising display market by media players
      • Table Global advertising display market by media players 2016-2020 ($ millions)
  • Market segmentation by application
    • Global advertising display market segmentation by application
      • Table Global advertising display market by application in 2015 (% share)
      • Table Global advertising display market by application in 2020 (% share)
    • Global retail advertising display market
      • Table Global retail advertising display market 2016-2020 ($ billions)
    • Global recreation advertising display market
      • Table Global recreation advertising display market 2016-2020 ($ billions)
    • Global banking advertising display market
      • Table Global banking advertising display market 2016-2020 ($ billions)
    • Global transportation advertising display market
      • Table Global transportation advertising display market 2016-2020 ($ billions)
    • Global education advertising display market
      • Table Global education advertising display market 2016-2020 ($ billions)
  • Geographical segmentation
    • Geographical segmentation of global advertising display market
      • Table Geographic segmentation of global advertising display market in 2015
  • Key leading countries
    • Table Top 10 countries in global advertising display market in 2015
    • Table Top 10 countries in global advertising display market by revenue and market share
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Table Key highlights of top vendors in global advertising display market
    • Other prominent vendors
      • Table Other prominent vendors in global advertising display market
  • Appendix
    • List of abbreviations
  • Explore Technavio

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