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Worldwide Programmatic Display Advertising Forecast, 2015–2019: 60% of Display Ads Will Be Programmatic by 2019

Worldwide Programmatic Display Advertising Forecast, 2015–2019: 60% of Display Ads Will Be Programmatic by 2019

This IDC study explores advertising transacted using programmatic technology. It covers digital advertising spending managed using programmatic technology in the United States, the regions, and the world. For the United States, this study analyzes current programmatic trends in different advertising formats (online display, online video, mobile display and video, and TV) and in different sales channels (RTB, private marketplaces, and automated guaranteed). Long-term trends such as forward markets, marketing automation, and declining vendor margins are discussed as well."Spending managed on programmatic platforms will grow more than sixfold in the United States by 2019," said Karsten Weide, IDC's VP of Media and Entertainment. "Most of that growth will take place in the automation of guaranteed sales where vast efficiencies can be realized.

Please Note: Extended description available upon request.

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
United States
Market Context
Drivers and Inhibitors
ROI Improvement
Improvement of Ad Effectiveness
Business Model Concerns
Technological Challenges
Legal Issues
Significant Market Developments
Non-Guaranteed Online Display Advertising: Real-Time Bidding and Private Marketplaces
The Benefits of Private Marketplaces
Preferred Deals
Programmatic Guaranteed Online Display Advertising
Automated Guaranteed
Forward Markets
Emerging Programmatic Channels
Programmatic Mobile Advertising
Programmatic Video and Television Advertising
Linear TV and Programmatic Advertising
Programmatic Advertising and Data
Programmatic Advertising and Fraud
The Future of Programmatic
A Race to the Bottom?
Will All Advertising Be Programmatic?
Market Definition
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