Worldwide Digital Advertising Software Market Shares, 2019: Ongoing Merger and Acquisition Activity, Fragmentation Remains
This IDC study provides the 2019 worldwide market share data for digital advertising software vendors. "The adtech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of opportunity for acquisitions — but also for growth."
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Share
- Who Shaped the Year
- Criteo
- The Trade Desk
- Xandr and Verizon Media
- Market Context
- Significant Market Developments
- Methodology
- Market Definition
- Related Research
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