Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market
This IDC study provides worldwide market share data for the digital advertising software market for 2017."The ad tech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of opportunity for acquisitions, but also for growth."
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Share
- Who Shaped the Year
- Criteo
- MediaMath
- Adobe
- AppNexus
- The Trade Desk
- Market Context
- Significant Market Developments
- Methodology
- Market Definition
- Related Research
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