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Worldwide Marketing Automation Market Shares, 2014: Close Competition at the Top

Worldwide Marketing Automation Market Shares, 2014: Close Competition at the Top

This IDC study examines the worldwide marketing automation market for 2012–2014. Revenue and market share of the leading vendors are provided for 2014."Transitioning to marketing cloud platforms is already starting to make sense for large enterprises," said Gerry Murray, research manager with IDC's CMO Advisory. "Managing intricate custom integrations across hundreds of systems for five or more years is taking an administrative toll on marketers. It is an overhead burden that is increasing costs and decreasing responsiveness. As a result, we expect brands to move to solutions that relieve this and enable them to spend more time applying insights to better serve audiences."

Please Note: Extended description available upon request.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Market Context
Significant Market Developments
Methodology
Market Definition
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