Worldwide Advertising Software Revenue Forecast, 2017-2021

Worldwide Advertising Software Revenue Forecast, 2017-2021

This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific region excluding Japan (APEJ), and Latin America (LA). Focusing mostly on the U.S. market, this study analyzes the current state of the major advertising software segments, including ad exchanges, ad servers, ad verification software, attribution software, data management platforms (DMPs), data vendors, demand-side platforms (DSPs), search engine marketing (SEM) software, social media marketing (SMM) software, and supply-side platforms (SSPs). "Advertising software is a highly dynamic, complex market, as it experiences market concentration, declining vendor margins, and the arrival of ever-new advertising technologies," said Karsten Weide, IDC's VP of Media and Entertainment.Follow Karsten Weide on Twitter at @karstenw.


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Digital Advertising Spending
Advertising and Marketing Automation
Data
Privacy
Inhibitors
Consolidation and Walled Gardens
Significant Market Developments
Ad Exchanges
Ad Servers
Ad Verification
Attribution
Data Management Platforms
Data Vendors
Dynamic Creative Optimization
Demand-Side Platforms
Search Engine Marketing
Social Media
Supply-Side Platforms
Changes from Prior Forecast
Market Definition
Methodology
Related Research

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