Worldwide Advertising Software Revenue Forecast, 2017-2021
This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific region excluding Japan (APEJ), and Latin America (LA). Focusing mostly on the U.S. market, this study analyzes the current state of the major advertising software segments, including ad exchanges, ad servers, ad verification software, attribution software, data management platforms (DMPs), data vendors, demand-side platforms (DSPs), search engine marketing (SEM) software, social media marketing (SMM) software, and supply-side platforms (SSPs). "Advertising software is a highly dynamic, complex market, as it experiences market concentration, declining vendor margins, and the arrival of ever-new advertising technologies," said Karsten Weide, IDC's VP of Media and Entertainment.Follow Karsten Weide on Twitter at @karstenw.
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