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Retail Renaissance: Takeaways from the NRF "Big Show" 2019

Retail Renaissance: Takeaways from the NRF "Big Show" 2019

This IDC Perspective reflects the predominant retail themes that permeated the National Retail Federation (NRF) Big Show 2019, January 13–15, at Jacob Javits in New York City. The energy among the more than 35,000 attendees made it clear that a retail renaissance is underway. Digitally determined retailers are hell-bent on IT modernization and are reinventing experiences at the edge and through end-to-end initiatives.Leslie Hand, vice president, IDC Retail Insights, advises, "The leaders are setting a course to create bespoke relationships with their customers that address consumer needs at any moment or through every moment within the customer journey, deepening and building on convenience, connection, and context from one to the next."

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