Market Research Logo

IDC MaturityScape: Content Marketing Operations

IDC MaturityScape: Content Marketing Operations

This IDC study presents IDC's Content Marketing Operations MaturityScape framework, which identifies the stages, critical measures, outcomes, and actions required for companies to effectively develop global content marketing competency. This maturity model enables an organization to assess its competency and maturity with respect to content marketing operations; define short-term and long-term goals; prioritize budgeting, organizational design, staffing, and other related decisions; and uncover existing inefficiencies.

"Content marketing should be a top priority for all companies as the customer will continue to gain more power in the buying process," says Rich Vancil, group vice president with IDC's CMO Advisory Service. "While it is imperative to move forward with content marketing, marketing leaders must aggressively focus on the key operational elements of this function. Global marketing organizations that lack the proper structure within content marketing will fall short in their execution."

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Executive Summary
Situation Overview
What Is Content Marketing?
What Is Content Marketing Operations?
Stages of IDC's Content Marketing Operations MaturityScape
Stage 1: Ad Hoc — Business as Usual
Stage 2: Opportunistic — Houston, We Have a Problem
Stage 3: Repeatable — Content Marketing Works!
Stage 4: Managed — Content Marketing Is Job Number 1
Stage 5: Optimized — Content-Driven Success
Dimensions of IDC's Content Marketing Operations MaturityScape
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: IDC MaturityScape: Content Marketing Operations — Overview of Stages, Dimensions, and Sub-Dimensions
Table: IDC MaturityScape: Content Marketing Operations — Progressing Through the Stages
Figure: IDC's Content Marketing Operations MaturityScape Stage Overview
Figure: Types of Marketing Assets

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report