Bring Healthcare to the Consumer Through Digital Patient Engagement
This IDC Perspective deals with the use of digital technology to drive patient engagement. Today's healthcare system does not meet the needs of consumers, it is inconvenient and lacks continuity and personalization. The need to augment traditional brick-and-mortar healthcare to meet the needs of consumers and to improve clinical and financial outcomes is clear. The use of digital technology to drive patient engagement is not new, though it has been limited in functionality and fragmented. The creation of a platform for digital patient engagement is becoming a reality; a platform that engages patients in their health and learns strategies and tactics that deliver better outcomes is what is needed."Healthcare organizations have the opportunity, through the adoption of a digital patient engagement platform, to create a high-value consumer experience that both improves patient satisfaction and contributes to improved clinical and financial outcomes. In June, IDC will publish an IDC Innovators document that will feature several vendors offering a digital patient engagement platform," says Cynthia Burghard, research director, IDC Health Insights.