Market Research Logo

Bring Healthcare to the Consumer Through Digital Patient Engagement

Bring Healthcare to the Consumer Through Digital Patient Engagement

This IDC Perspective deals with the use of digital technology to drive patient engagement. Today's healthcare system does not meet the needs of consumers, it is inconvenient and lacks continuity and personalization. The need to augment traditional brick-and-mortar healthcare to meet the needs of consumers and to improve clinical and financial outcomes is clear. The use of digital technology to drive patient engagement is not new, though it has been limited in functionality and fragmented. The creation of a platform for digital patient engagement is becoming a reality; a platform that engages patients in their health and learns strategies and tactics that deliver better outcomes is what is needed."Healthcare organizations have the opportunity, through the adoption of a digital patient engagement platform, to create a high-value consumer experience that both improves patient satisfaction and contributes to improved clinical and financial outcomes. In June, IDC will publish an IDC Innovators document that will feature several vendors offering a digital patient engagement platform," says Cynthia Burghard, research director, IDC Health Insights.


Executive Snapshot
Situation Overview
Challenges
Convenience
Continuity
Personalization
Drivers
Demographics
Technology
Advice for the Technology Buyer
Key Digital Patient Engagement Functional Areas
Characteristics of a Digital Patient Engagement Platform
Benefits
Near-Term Next Steps
Parting Thoughts
Learn More
Related Research
Synopsis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report