Blue Shield of California and Cogitativo Collaboration Delivers Actionable Insights, Driving Proactive COVID-19 Outreach
This IDC Perspective discusses how COVID-19 gave urgency to the need to identify individuals at the highest risk of a poor outcome if infected. Blue Shield of California, in collaboration with the data-science-as-a-service provider Cogitativo, developed a machine learning risk-scoring engine that delivers actionable insights, enabling Blue Shield to proactively reach out to its most vulnerable members with critical services, including food."The balance of technology and personal touch often delivers the highest value experience that can lead to improved loyalty." — Cynthia Burghard, research director, IDC Health Insights
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