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Midwives & Doulas in the US - Industry Market Research Report

Publisher IBISWorld
Published Jun 30, 2025
Length 41 Pages
SKU # IBSS20155864

Description

Midwives & Doulas in the US

For women of childbearing age and their families, midwives and doulas are becoming a more mainstream alternative to OB-GYNs in providing pregnancy, labor and postpartum services, with the majority of women choosing a certified nurse midwife (CNM) over other midwives. Doulas are also growing in acceptance, hired to collaborate with medically trained providers. COVID-19 accelerated the need for services as health fears drove expectant parents to seek services delivered in-home or at a birthing center. In some states, rising demand for midwives has facilitated changes in Medicaid reimbursement rates, supporting profit growth. Some states are including reimbursements for doulas as well. As a result of increased funding from the government and private insurers, industry-wide revenue has been growing at a CAGR of 3.1%% over the past five years and is expected to total $5.2 billion in 2023, when revenue will jump by an estimated 1.5%.

Midwives and doulas are nonphysician healthcare providers that aid the delivery of babies and care of the mother. Industry operators offer care to childbearing women during their pregnancy, labor and during the postpartum period. They may also help care for the newborn through six weeks of age, including assisting the mother with breastfeeding.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

41 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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