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Media Representative Firms in the US - Industry Market Research Report

Publisher IBISWorld
Published Jul 22, 2025
Length 45 Pages
SKU # IBSS20291414

Description

Media Representative Firms in the US

The Media Representative Firms industry consists of companies that primarily sell media time for media owners. A shift away from traditional media has led corporations to spend larger portions of their advertising budgets on digital media sources, expediting revenue growth. Industry enterprises have increasingly provided representation for online media sites, although many digital media companies opt to sell their advertising space internally and bypass the need for industry services. While online advertisements tend to be less valuable than advertisements on traditional media due to reduced commissions and revenue, demand from this market has grown exponentially. As digital advertising has grown in popularity, the pandemic led to a simultaneous sharp contraction in print advertising expenditure. Media representative firms' revenue has been increasing at an annualized 12.1% over the past five years, and is expected to reach $44.0 billion in 2023, despite slow growth of only 0.4% in 2023 as profit reaches 16.9%.

Industry firms are independent representatives that sell media time or space for owners of media entities. Operators in this industry are generally the agents between media owners and advertising companies or private corporations seeking advertising spots. Media companies contract media representative firms to promote the benefits of buying advertising space on their media source.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

45 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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