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Global Public Relations Agencies

Global Public Relations Agencies

Media fragmentation, strong growth in several emerging markets and recovering advertising budgets have driven revenue growth in the Global Public Relations Agencies industry over the five years to 2015. Additionally, expanding household incomes in emerging markets and the need for political and business organizations to manage their reputations online will be the main drivers of growth during the next five years. As the global economy continues to pick back up, revenue will grow. Social media campaigns and specialist firms will be an increasingly central part of the industry in the next five years.

Public relations agencies manage the communications between an organization and the public in order to promote favorable relationships and portray a desired image. This includes communication with the general public as well as with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


MAJOR COMPANIES

Südzucker AG
Associated British Foods PLC

  • About This Industry
  • Industry Performance
    • Table Global Public Relations Agencies Industry Revenue
  • Products & Markets
    • Table Products and Services Segmentation (2016)
    • Table Major market Segmentation (2016)
    • Table Revenue (2010)
  • Competitive Landscape
    • Table Industry Costs (2015)
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players (market share)
    • Table Omnicom Group Inc (public relations) - financial performance*
    • Table WPP Group PLC (public relations) - financial performance*
    • Table Interpublic Group of Companies (CMG segment) - financial performance*
    • Table Edelman - financial performance*
  • Operating Conditions
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios

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