Global Advertising Agencies - Industry Market Research Report
Description
Global Advertising Agencies
Global advertising agencies advise, plan and create advertising campaigns, which are then strategically distributed through various media outlets. Over the five years to 2023, the industry fared relatively well because of the proliferation of digital media, which has expanded agencies' access to their target audiences, despite COVID-19. Rising consumer spending and growing global economic activity have also caused demand from downstream industries to increase over the past five years. Global advertising expenditure is projected to rise at an annualized rate of 5.8% over the five years to 2023, driving industry growth. Consequently, industry revenue has been increasing at an annualized 2.8% over the past five years, and is expected to reach $440.8 billion in 2023. This includes a rise of 3.7% in 2023 alone.
Companies in this industry create advertising campaigns and distribute them to various media outlets. Services include advice, campaign planning, creative services, advertising material production and media planning and buying. Public relations and other specialized communications are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Global advertising agencies advise, plan and create advertising campaigns, which are then strategically distributed through various media outlets. Over the five years to 2023, the industry fared relatively well because of the proliferation of digital media, which has expanded agencies' access to their target audiences, despite COVID-19. Rising consumer spending and growing global economic activity have also caused demand from downstream industries to increase over the past five years. Global advertising expenditure is projected to rise at an annualized rate of 5.8% over the five years to 2023, driving industry growth. Consequently, industry revenue has been increasing at an annualized 2.8% over the past five years, and is expected to reach $440.8 billion in 2023. This includes a rise of 3.7% in 2023 alone.
Companies in this industry create advertising campaigns and distribute them to various media outlets. Services include advice, campaign planning, creative services, advertising material production and media planning and buying. Public relations and other specialized communications are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
40 Pages
- TABLE OF CONTENTS
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources
INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
KEY STATISTICS
Industry Data
Annual Change
Key Ratios
JARGON
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Pricing
Currency Rates
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