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Direct Mail Advertising in Canada - Industry Market Research Report

Publisher IBISWorld
Published Aug 02, 2024
Length 71 Pages
SKU # IBSS19120014

Description

Direct Mail Advertising in Canada - Industry Market Research Report


Direct Mail Advertising in Canada

Direct mail advertising in Canada has contended with fierce competition from alternative advertising formats over the past five years. Still, advertisers have benefited from technological advancements, which have given way to integrated marketing campaigns. Lacklustre response rates to digital marketing campaigns have also highlighted the effectiveness of direct mail advertising, which garners much more frequent responses from young adults. As digital marketing grows more saturated, revenue for Canada's Direct Mail Advertising industry has inflated at a CAGR of 1.2% over the past five years, reaching an estimated $1.5 billion in 2023. Inflationary pressures will mitigate revenue growth in 2023, leading to a 1.7% decline.

The Direct Mail Advertising industry in Canada distributes advertising materials (e.g. coupons, fliers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

71 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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