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Digital Advertising Agencies in the UK - Industry Market Research Report

Publisher IBISWorld
Published Dec 12, 2024
Length 79 Pages
SKU # IBSS19493379

Description

Digital Advertising Agencies in the UK - Industry Market Research Report


Digital Advertising Agencies in the UK

Online advertising is booming compared with traditional forms of advertising, like TV and print, boosting demand for digital advertising agencies. A surge in internet usage encourages businesses to use agencies to enhance their online presence. Mobile and video advertising demand is swelling rapidly, accounting for a rising share of industry revenue. Many companies are splashing the cash on digital channels instead of traditional ones for advertising, particularly on social media. However, rising competition from external companies and the growing trend of businesses dealing directly with internet giants have restricted growth. Industry revenue is expected to balloon at a compound annual rate of 7.7% over the five years through 2023-24 to £17.9 billion, including a 3.7% rise in 2023-24.

Digital advertising agencies create advertising campaigns and place advertisements across digital media outlets. Through in-house capabilities or subcontracting, agencies produce advertising material, offer advice and creative services, and provide media buying services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

79 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Major Markets
Globalisation & Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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