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Marketing Consultants in the US - Industry Market Research Report

Publisher IBISWorld
Published Sep 23, 2024
Length 81 Pages
SKU # IBSS19342946

Description

Marketing Consultants in the US - Industry Market Research Report


Marketing Consultants in the US

The Marketing Consultants industry provides operating advice and assistance to clients on various marketing issues, including campaign strategy and planning, pricing and sales forecasting, among others. Over the five years to 2023, the industry has benefited from rising total advertising expenditure, which has resulted in greater demand for advisory services. As the economy improves, clients spend more on advertising, especially through new digital channels. As a result, many companies have sought the expertise of marketing consultants to help them navigate the world of online advertising and sales. Strong demand has translated into steady industry revenue growth at a CAGR of 3.3% to $79.3 billion over the past five years. This includes a slight decline of 0.3% in 2023, due to falling corporate profit and business sentiment. Industry profit has fallen over the past five years due to new entrants price undercutting incumbents and rising wage costs

Firms in the Marketing Consultants industry provide operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product development and pricing, licensing and franchising planning and marketing planning and strategies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares."

Table of Contents

81 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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