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Advertising Agencies in the US - Industry Market Research Report

Publisher IBISWorld
Published Feb 03, 2025
Length 54 Pages
SKU # IBSS19605848

Description

Advertising Agencies in the US

Advertising agencies benefitted from rising consumer spending, corporate profit and per capita disposable income in recent years. Despite the outbreak of COVID-19 and falling advertising expenditure in 2020, revenue grew in 2020 as companies demanded creative services for COVID-19-focused marketing campaigns. Industry-wide revenue has been growing at a CAGR of 2.5% over the past five years and is expected to total $73.3 billion in 2023, when revenue will jump by an estimated 0.4% and profit will dip to 6.9%.

Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

54 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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