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Advertising Agencies in China - Industry Market Research Report

Publisher IBISWorld
Published Nov 25, 2024
Length 58 Pages
SKU # IBSS19493222

Description

Advertising Agencies in China - Industry Market Research Report


Advertising Agencies in China

China has developed into the second-largest advertising market in the world, boosted by strong economic growth over the past several decades. However, revenue for the Advertising Agency industry is expected to fall at an annualized 0.5% over the five years through 2022. The industry is set to generate $117.2 billion in 2022, up 5.1% from 2021 with downstream markets picking up from the COVID-19 pandemic. Industry assets are estimated to total $104.4 billion in 2022, up 3.9% from 2021.

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

58 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON

Pricing

Currency Rates
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