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TrendSights Analysis: Weight Management

TrendSights Analysis: Weight Management

Summary

TrendSights Analysis: Weight Management looks at addressing the evolving needs of weight-conscious consumers.

Widespread media coverage of the high and growing prevalence of overweight/obese individuals globally has heightened awareness of weight management. Consumers generally believe in, and aspire towards, the notion of an ideal weight, and as such many are taking their personal wellbeing into their own hands by using products that help address their weight concerns.

Scope

  • Globally over 80% of consumers are actively trying to manage their weight, whether trying to lose, gain, or maintain.
  • Women are more weight-conscious than men and more likely to alter their food habits. Exercise is a more common weight-loss approach among men.
  • Consumers are most likely to attribute to sugar to weight gain, compared to other key food groups such as fats and carbs.
Reasons to buy
  • Gain insight into the different routes through which products can align with consumers' weight management - formulation, packaging, and formats
  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
  • Identify the innovation implications of Weight Management for your sector.


  • Executive Summary
    • Content to help you learn from the past, understand the present, and see the future
    • Weight management is a major consumer priority and therefore an industry-defining issue
  • Weight Management
    • Weight Management is part of GlobalData's Health & Wellness mega-trend
    • Weight Management is one of the 63 mega-trends in GlobalData's TrendSights Framework
    • Health is among the top three purchasing drivers in food & non-alcoholic drinks
    • Weight Management aligns with Health & Wellness in GlobalData's TrendSights framework
    • Meeting demand for products that help consumers manage weight
    • Weight Management is interlinked to many other TrendSights trends
    • Which sectors is this trend most relevant to?
    • Consumers are opting for real foods and moving away from quick "functional" fixes
    • Wellness is replacing short-term dieting
    • Focus on: Food
    • Focus on: Non-Alcoholic Drinks
    • Focus on: Alcoholic drinks
    • Focus on: Personal and Pet Care
    • The trend is shaped by a number of drivers and inhibitors
    • Key indicators driving the Weight Management trend
    • Women and middle aged consumers are most likely to be on a weight management regime
    • Which sectors is this trend most relevant to?
    • Examples we like: Food
    • Examples we like: Non-Alcoholic Drinks
    • Examples we like: Alcohol
    • Examples we like: Personal and Pet Care
    • Strategies to align with the Weight Management trend
    • Growth prospects for the Weight Management trend
    • Future opportunities to align with the Weight Management trend
  • Appendix
    • Methodology and references

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