Success Case Study: MOD Pizza - Bringing artisan-style local pizza to a wider range of consumers
Success Case Study: MOD Pizza, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of an artisan pizza chain in the USA and UK. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid the risk.
An affordable option in the artisan market that has seen outstanding growth, MOD has facilitated trends in food and lifestyle to rapidly expand into a innovative fast-casual restaurant chain. Innovation can still occur in extremely diluted markets, where MOD has successfully taken on industry leaders.
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