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Slovakia - The Future of Foodservice to 2021

Slovakia - The Future of Foodservice to 2021

Summary

In 2016, Slovakia’s foodservice profit sector was valued at just over EUR€ 2.5 Billion, making it one of the smallest markets in Europe. However, the growth in terms of value has far outpaced the wider European average since 2014. Between 2014 and 2016, the country’s profit sector grew at a CAGR of more than 3%, well above that of Europe’s (including Russia and Ukraine) over the same period.

Slovakia has among the lowest levels of purchasing power in the European Union, resulting in a highly price-orientated market. Indeed, more than a third of surveyed consumers cite ‘price’ to be the ‘most important’ factor influencing decision making within the foodservice market. Despite the country’s wider economic resilience, over 30% of Slovakians are still not confident in their personal financial wellbeing.

The Quick Service Restaurants market was valued at almost EUR€ 400 Million in 2016. Visits to this channel are predictably skewed towards younger consumers, with almost a third of the consumers aged between 16 and 24 having visited this channel in the past week, compared to just 5% among those aged over 65. Although American QSR brands like McDonald’s, Subway and KFC lead the market, they only commanded a combined channel share value of just over 7% 2016. Furthermore, despite a growing consumer interest in American fast food, a number of major QSR players, including Burger King and KFC, have struggled in the country, with the former withdrawing from the market entirely in 2010.

In 2016 Slovakia’s FSR market was valued at approximately half a billion Euros, representing almost a fifth of the profit sector revenue. Value growth in the channel reached a CAGR of more than 3% between 2014 and 2016, outpacing the overall profit sector average during the same period.

Coffee and tea shops have become increasingly successful at embedding themselves into consumers’ social lives, with more than 50% of coffee shop visits made for the purpose of socializing with either friends or colleagues.

The report Slovakia - The Future of Foodservice to 2021, provides extensive insight and analysis of the Slovakian foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following -

  • Overview of Slovakia's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Poland’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR and coffee & tea shops) within Slovakia's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Slovakian population.
  • Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Slovakian foodservice market.
Companies mentioned in this report: McDonald's, Subway, KFC, Pizza Mizza, Primi, Medusa Group, Kubu, Altrivio, BeAbout, Coffeeshop Company, Coffee & Co, Café Dias, Doctor's Associates, Yum! Brands Inc, Schnitzel.

Scope
  • As one of the smallest foodservice markets in the European Union, expansion opportunities are limited. Major chained operators are typically only financially sustainable within Bratislava and tourist hotspots.
  • Due to lowered levels of consumer purchasing power, trends towards healthier eating are less pronounced in Slovakia when compared to most of wider Europe.
  • Starbucks’ arrival in Slovakia is expected to act as a catalyst for change in the coffee and tea shop market, delivering a much-needed boost to average consumer spending which, in 2016, stood at just EUR€ 2.32.
Reasons to buy
  • Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Slovakian foodservice market.


Introduction
Report Guide
Executive Summary
Macroeconomic Context
GDP and Consumer Price Index
Population and demographic highlights
monthly household income distribution
Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in four key profit sector channels
Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and transactions growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics
Profit Sector by Channel
Quick Service Restaurants (QSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
Full Service Restaurants (FSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
Coffee & Tea Shops
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
Cost Sector Metrics
Cost operator trends - historic and future growth
Data and channel share breakdown
Appendix

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