Plant-Based (Vegan) Food Preferences - Drivers for Consumption and Category Preferences (Diary and Meat) within Plant-based Alternatives
An interest in plant-based meat and dairy alternatives is emerging, driven by the consumer desire to lead lifestyles that are aligned with their health, ethics, and environmental values. Meat reduction surpasses meat exclusion, as consumers take an interest in low-meat and flexitarian diets, carving out opportunities for plant-based alternative manufacturers to target a wider audience than previously imagined.
This report is part of the GlobalData Consumer Survey Insights report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from GlobalData's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.
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