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Egypt - The Future of Foodservice to 2021

Egypt - The Future of Foodservice to 2021


Egypt is the 32nd largest economy in the world, with a nominal GDP of over USD$ 330 Billion in 2016. The country has suffered from political and economic instability following the Arab Spring revolution in 2011. The unemployment rate rose sharply after the protests began, and has since been consistently over 12%, but despite this, GDP per capita has steadily increased over the last five years. Inflation oscillated around 10% after the 2008 global financial crash, but it has soared to over 30% due to a sudden devaluation of the Egyptian Pound in November 2016.

Egyptian foodservice profit sector generated a total revenue of over EGP 222 Billion (USD$ 21.9 Billion) in 2016. The QSR channel represents a 30.6% market share of the Egyptian foodservice sector. The channel’s sales value is forecast to accelerate at a CAGR of 1.3% during 2016-2021.

At a market valuation of just under EGP 78.5 Billion in 2016, the FSR channel is the largest foodservice channel by sales value. Between 2014 and 2016, the value of the FSR channel increased at a CAGR of 1.3%. In 2016, the pub, club and bar channel was the fourth-most valuable foodservice profit sector channel; it generated a revenue representing 6.1% of the total market sales value.

The report Egypt - The Future of Foodservice to 2021, provides extensive insight and analysis of the Egyptian Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following -

  • Overview of Egypt's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Egypt's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of three key channels (QSR, FSR and Pubs, Clubs and Bars) within Egypt's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Egyptian population.
  • Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Egyptian foodservice market.
Companies mentioned in this report: Yum! Brands Inc., KFC, Cook Door, Hardee's, Pizza King, Mo'men Group, Chick Shack, Casper & Gambini's

  • The QSR channel is highly fragmented; just 4.6% of outlets are owned by chain operators, but they over-trade relative to this. Over the next five years, revenue growth of chain operators is forecast to be markedly stronger than that of independents. Surveys found a significant proportion of consumers actively seek QSR that they perceive to be inexpensive.
  • The FSR channel is the most consolidated of all major channels, and chains over-trade relative to their share of the number of outlets. FSR will be the greatest beneficiary of the paradigm shift towards takeaway transactions. The advent of delivery service apps will mean that consumers no longer need to compromise between convenience and the quality of their meal.
  • A trend towards greater health consciousness is growing worldwide, and surveys highlighted large portions of Egpytian consumers finding difficulty in eating healthily when out. This indicates there are growth opportunities to be found in offering ‘healthy indulgent’ options, a foodservice trend which has achieved great success in mature foodservice markets such as the US and UK.
  • Given the decline of tourism in the country, and that alcohol consumption among locals is less popular than in other countries, pubs, clubs and bars will need to diversify their appeal to remain as profitable.
Reasons to buy
  • Specific forecasts of the Egyptian foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Pubs, Clubs and Bars) will allow readers to understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Egypt's foodservice market.

  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Profit sector value increase since 2014 has been primarily fueled by outlet growth
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2016 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2016 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table Outlet growth is forecast to remain stronger than transaction growth
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What?: Food and Drink Splits
      • Table Operator Buying Price (OBP) value EGP million (USD$ million)
    • QSR: What: Chick Shack Case Study
    • QSR: What: Chick Shack: Trends Targeted
    • QSR: Where: Chick Shack: How
    • QSR: Where?
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table FSR value growth will continue to be driven primarily by outlet expansion
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator Buying Price value EGP million (USD$ million)
    • FSR: Where?
    • FSR: Where: Casper & Gambini: Case Study
    • FSR: What: Casper & Gambini: Case Study
    • FSR: What Next?
  • Pubs, clubs, and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Metrics: Growth Dynamics
      • Table This channel is one of few for which transactions growth outpaces outlet expansion
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
    • Pubs, Clubs & Bars: Key Consumers: Time-Poor Experimenters
    • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
    • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
    • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: What?: Food and Drink Splits
      • Table Operator Buying Price value EGP million (USD$ million)
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table Education and military and civil defense dominate Egypt's foodservice cost sector
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components – Market Intelligence

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