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Country Profile: Ice Cream Sector in Colombia

Country Profile: Ice Cream Sector in Colombia

Summary

Colombian Ice Cream sector accounted for a volume share of 0.55% of the global market and 8.91% of the regional (Latin America) market in 2016. The sector is forecast to grow at a CAGR of 3.7% during 2016-2021. The rising purchasing power of Colombians led by economic growth in the country is enabling them to spend more on sweet treats such as Ice Cream. Additionally, rise in temperatures due to El Nino phenomenon and global warming will also boost consumption. Per capita consumption of Ice Cream products stood at 2.29kg, which is low when compared to the global and Latin America levels of 3.96kg and 3.3kg, respectively, in 2016

Impulse Ice Cream - Single Serve was the largest in 2016. The market is also expected to record the fastest CAGR of 3.9 during the forecast period (2016-2021), while Artisanal Ice Cream and Take-Home and Bulk Ice Cream markets is expected to grow at CAGRs of 3+% and 3.5%, respectively, during the same period.

On-trade transactions account for a leading share in the distribution of Ice Cream products in Colombia. In 2016, On-trade transactions held a 29.5% value share, followed by Convenience Stores with a 22.5% share. Hypermarkets & Supermarkets and Food & Drinks Specialists accounted for shares of 20.2% and 14.1%, respectively, in the same year Flexible Packaging is the most commonly used package material in the Colombian Ice Cream sector. In 2016, it accounted for a share of 74.2%, followed by Paper & Board and Rigid Plastics.

Polet is the leading brand in the Colombian Ice Cream sector. It held a value share of 8+% in 2016. The top five brands in the sector accounted for a 26% value share, while private labels and artisanal producers held 4.9% and 0.6% value shares, respectively; in 2016 the consumption of Ice Cream is high among the female population, and among consumers who received Primary education in Colombia. In terms of consumption by age group, Kids & Babies account for the leading share in the consumption of Ice Cream in the country.

The report Country Profile: Ice Cream Sector in Colombia, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Colombina S.A.,Grupo Nutresa,Helados Mimo`s,La Campiña S.A.,Rico Helado SAS,Quala S.A.,Popsy Pop.

Scope
  • The Ice Cream sector in Colombia is forecast to grow at a CAGR of 3.7% in value terms during 2016-2021
  • Impulse Ice Cream - Single Serve market is forecast to register the fastest growth during 2016-2021
  • On-trade transactions is the largest distribution channel in the Colombian Ice Cream sector
  • Polet is the leads the Colombian Ice Cream sector
  • Flexible Packaging is the most commonly used package material in the Colombian Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Colombia in the global and regional context 5
3.1. Colombia’s share in the Global and Latin American Ice Cream sector 5
3.2. Colombia compared to other leading countries in Latin America 6
4. Market size analysis - Ice Cream sector 7
4.1. Value and volume analysis - Ice Cream sector in Colombia 7
4.2. Per capita consumption - Colombia compared to Latin America and globally 8
4.3. Extent to which consumers are trading up/down-Off-trade 9
4.4. Extent to which consumers are trading up/down-On-trade 10
4.5. Value and volume analysis by markets in the Ice Cream sector 11
4.6. Growth analysis by markets 12
5. Market and category analysis 13
5.1. Per capita consumption analysis by markets 13
5.2. Market analysis: Artisanal Ice Cream 14
5.3. Market analysis: Impulse Ice Cream-Single Serve 15
5.4. Market analysis: Take-Home and Bulk Ice Cream 17
6. Distribution analysis 19
6.1. Distribution channel share analysis: Ice Cream sector 19
6.2. Distribution channel share analysis: Artisanal Ice Cream 20
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 21
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 28
7.3.1. Impulse Ice Cream-Single Serve 28
7.3.2. Take-Home and Bulk Ice Cream 30
8. Health & Wellness analysis 31
8.1. Market size analysis by Health & Wellness claims 31
8.2. Market share analysis - Health & Wellness product attributes 32
8.3. Market size analysis - Health & Wellness consumer benefits 34
9. Packaging analysis 36
9.1. Packaging share and growth analysis by package material 36
9.2. Packaging share analysis by package material 37
9.3. Packaging share and growth analysis by pack type 38
9.4. Packaging share analysis by pack type 39
9.5. Packaging share and growth analysis by closure type 40
9.6. Packaging share analysis by closure type 41
10. Macroeconomic analysis 42
10.1. GDP per Capita 45
10.2. Population and population growth 46
10.3. Consumer Price Index 47
10.4. Population breakdown by age 48
11. Consumer graphics 49
11.1. Consumption by Gender 49
11.2. Consumption by Age 50
11.3. Consumption by Education 51
11.4. Consumption by Degree of Urbanization 52
12. Methodology 53
13. Definitions 54
14. Appendix 66
15. About GlobalData 78
16. Disclaimer 79
17. Contact Us 80
List of Tables
Table 1: Volume share of Colombia in the global and Latin America Ice Cream sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 12
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 16
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 16
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 24
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 25
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 27
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 28
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 29
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 30
Table 13: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 49
Table 14: Consumption of Ice Cream by age and markets (Million Kg, 2016) 50
Table 15: Consumption of Ice Cream by education and markets (Million Kg, 2016) 51
Table 16: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 52
Table 17: Market Definitions 54
Table 18: Category Definitions 56
Table 19: Channel Definitions 57
Table 20: Health & Wellness: Product Attributes-Food Minus 58
Table 21: Health & Wellness: Product Attributes - Free From 59
Table 22: Health & Wellness: Product Attributes - Functional & Fortified 60
Table 23: Health & Wellness: Product Attributes - Naturally Healthy 61
Table 24: Health & Wellness: Product Attributes - Food Intolerance 62
Table 25: Health & Wellness: Consumer Benefits - Health Management 63
Table 26: Health & Wellness: Analysis by Consumer Benefits 64
Table 27: Health & Wellness: Consumer Benefits - Performance 65
Table 28: Market Value for Artisanal Ice Cream - by category (COL$ Million) 2011-2021 66
Table 29: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 66
Table 30: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 66
Table 31: Market Value for Impulse Ice Cream - Single Serve - by category (COL$ Million) 2011-2021 67
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 67
Table 33: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 68
Table 34: Market Value for Take-Home and Bulk Ice Cream - by category (COL$ Million) 2011-2021 68
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 69
Table 36: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 69
Table 37: Sector Value for Ice Cream - by market (COL$ Million) 2011-2021 70
Table 38: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 71
Table 39: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 72
Table 40: Components of change- by Market (Off-trade), 2015-2016 72
Table 41: Components of change- by Market (On-trade), 2015-2016 73
Table 42: Ice Cream Sales Distribution in Colombia- by Markets (COL$ Million), 2016 73
Table 43: Key Health & Wellness product attributes driving sales in Colombia (COL$ Million) 74
Table 44: Key Health & Wellness consumer benefits driving sales in Colombia (COL$ Million) 74
Table 45: Package Material (in Million pack units) 75
Table 46: Pack Type (in Million pack units) 75
Table 47: Closure Type (in Million pack units) 75
Table 48: Exchange Rates: (US$-COL$), 2011-2021 76
Table 49: GDP Per Capita (COL$), 2011-2016 76
Table 50: Population, 2011-2016 76
Table 51: Consumer Price Index, 2011-2016 77
Table 52: Age Profile (in Millions), 2016 77
List of Figures
Figure 1: Colombia compared to the other top four countries in Latin America - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7
Figure 3: Per capita consumption in Colombia compared to global and Latin American average, 2011-2021 8
Figure 4: Degree of trading up/down in the Colombian Ice Cream sector-Off-trade, 2015-2016 9
Figure 5: Degree of trading up/down in the Colombian Ice Cream sector-On-trade, 2015-2016 10
Figure 6: Value and volume growth analysis by markets, 2016-2021 11
Figure 7: Per capita consumption (by markets) in Colombia compared to global and Latin American average, 2016 13
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 14
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 15
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 17
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 19
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 20
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 21
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 22
Figure 15: Leading brands in the Colombian Ice Cream sector, value and volume share, 2016 23
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 25
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 27
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 31
Figure 19: Value analysis by Health & Wellness product attributes, 2016 32
Figure 20: Volume analysis by Health & Wellness product attributes, 2016 33
Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 34
Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 35
Figure 23: Packaging share and growth analysis by package material, 2011-2021 36
Figure 24: Use of package material by markets (in pack units), 2016 37
Figure 25: Packaging share and growth analysis by pack type, 2011-2021 38
Figure 26: Use of pack type by markets (in pack units), 2016 39
Figure 27: Packaging share and growth analysis by closure type, 2011-2021 40
Figure 28: Use of closure type by markets (in pack units), 2016 41
Figure 29: Relative comparison of countries based on PEST analysis 42
Figure 30: Colombia’s GDP per capita, 2011-2016 45
Figure 31: Population growth in Colombia, 2011-2016 46
Figure 32: Consumer Price Index, Colombia, 2010-2016 47
Figure 33: Age Profile, Colombia, 2016 48
Figure 34: Consumption of Ice Cream by gender, Colombia, 2016 49
Figure 35: Consumption of Ice Cream by age, Colombia, 2016 50
Figure 36: Consumption of Ice Cream by education, Colombia, 2016 51
Figure 37: Consumption of Ice Cream by degree of urbanization, Colombia, 2016 52
Figure 38: About GlobalData 78

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