Colombian Ice Cream sector accounted for a volume share of 0.55% of the global market and 8.91% of the regional (Latin America) market in 2016. The sector is forecast to grow at a CAGR of 3.7% during 2016-2021. The rising purchasing power of Colombians led by economic growth in the country is enabling them to spend more on sweet treats such as Ice Cream. Additionally, rise in temperatures due to El Nino phenomenon and global warming will also boost consumption. Per capita consumption of Ice Cream products stood at 2.29kg, which is low when compared to the global and Latin America levels of 3.96kg and 3.3kg, respectively, in 2016
Impulse Ice Cream - Single Serve was the largest in 2016. The market is also expected to record the fastest CAGR of 3.9 during the forecast period (2016-2021), while Artisanal Ice Cream and Take-Home and Bulk Ice Cream markets is expected to grow at CAGRs of 3+% and 3.5%, respectively, during the same period.
On-trade transactions account for a leading share in the distribution of Ice Cream products in Colombia. In 2016, On-trade transactions held a 29.5% value share, followed by Convenience Stores with a 22.5% share. Hypermarkets & Supermarkets and Food & Drinks Specialists accounted for shares of 20.2% and 14.1%, respectively, in the same year Flexible Packaging is the most commonly used package material in the Colombian Ice Cream sector. In 2016, it accounted for a share of 74.2%, followed by Paper & Board and Rigid Plastics.
Polet is the leading brand in the Colombian Ice Cream sector. It held a value share of 8+% in 2016. The top five brands in the sector accounted for a 26% value share, while private labels and artisanal producers held 4.9% and 0.6% value shares, respectively; in 2016 the consumption of Ice Cream is high among the female population, and among consumers who received Primary education in Colombia. In terms of consumption by age group, Kids & Babies account for the leading share in the consumption of Ice Cream in the country.
The report Country Profile: Ice Cream Sector in Colombia, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Colombina S.A.,Grupo Nutresa,Helados Mimo`s,La Campiña S.A.,Rico Helado SAS,Quala S.A.,Popsy Pop.
The Ice Cream sector in Colombia is forecast to grow at a CAGR of 3.7% in value terms during 2016-2021
Impulse Ice Cream - Single Serve market is forecast to register the fastest growth during 2016-2021
On-trade transactions is the largest distribution channel in the Colombian Ice Cream sector
Polet is the leads the Colombian Ice Cream sector
Flexible Packaging is the most commonly used package material in the Colombian Ice Cream sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.