The Baby Food Sector in Morocco, 2018

The Baby Food Sector in Morocco, 2018

Summary

The Baby Food Sector in Morocco, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Moroccan market.

The birth rate remains significantly higher in rural areas than in urban areas. Approximately 47% of births in 2015 occurred in rural areas, although rural areas account for only 39.5% of the population. The growing middle class in Morocco is boosting demand for commercially prepared baby food, especially among families where the woman also works, while the expansion of supermarket retailing in urban areas will increase the availability of these baby foods.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• The vast majority of the sector continues to consist of baby milks. The increase in GUM milks per capita has been faster at 51.7% between 2011 and 2017 but this is from a much lower base.
• Cereals account for 12% of value sales, although growth in this category has been slower than in milks and baby meals. All baby cereals currently on sale in Morocco are packed in boxes.
• The retail sales of meals & other baby food have risen by 68%, making it the most dynamic category in the market, over the past six years.
• The packaging of meals are in plastic cups which have gained the popularity and in both 2016 and 2018 accounted for approaching 60% of facings of sweet meals.

Reasons to buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.