The Baby Food Sector in Morocco, 2018
Summary
The Baby Food Sector in Morocco, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Moroccan market.
The birth rate remains significantly higher in rural areas than in urban areas. Approximately 47% of births in 2015 occurred in rural areas, although rural areas account for only 39.5% of the population. The growing middle class in Morocco is boosting demand for commercially prepared baby food, especially among families where the woman also works, while the expansion of supermarket retailing in urban areas will increase the availability of these baby foods.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope- The vast majority of the sector continues to consist of baby milks. The increase in GUM milks per capita has been faster at 51.7% between 2011 and 2017 but this is from a much lower base.
- Cereals account for 12% of value sales, although growth in this category has been slower than in milks and baby meals. All baby cereals currently on sale in Morocco are packed in boxes.
- The retail sales of meals & other baby food have risen by 68%, making it the most dynamic category in the market, over the past six years.
- The packaging of meals are in plastic cups which have gained the popularity and in both 2016 and 2018 accounted for approaching 60% of facings of sweet meals.
Reasons to buy- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
- Introduction
- Executive Summary
- Definitions
- Background to the Market
- Birth
- The Consumer
- Socio-Demographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Overview
- Overview
- Manufacturers Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Meals & Others
- Production and trade
- Production
- Imports
- Exports
- Company profiles
- Nestlé Maghreb SA
- Danone
- Agro-Food Industrie
- Distribution
- Baby Food Retailing
- Economic Background
- Key Macroeconomic Forecasts
- Prospects and forecasts
- Birth & Population Projections
- Forecast Overview
- Consumer Attitude
- Appendix
- Additional Data Tables
- Summary Methodology
- About GlobalData
- List of Tables
- Table 1: Birth & Population Trends, 2007-2017
- Table 2: Expected Births by Area, 2015
- Table 3: Levels of Poverty by Location, 2001, 2007 & 2014
- Table 4: Number of Women of Childbearing Age, by Age Group, 2004, 2014 & 2017
- Table 5: Trends in Women in the Workforce, 2011-2016
- Table 6: Women in Employment by Age Group, 2016
- Table 7: Breastfeeding Rates & Duration, 2003/04 & 2011
- Table 8: Breastfeeding Rates, 2003-2004
- Table 9: Breastfeeding Prevalence & Duration by Region, 2011
- Table 10: Type of Feeding by Age of Baby %, 2003-2004
- Table 11: Breastfeeding Rates by Age of Baby & Socio-Economic Factors, 2006-2007
- Table 12: Sector Size, 2017, & Growth Rates, 2011-2017
- Table 13: Manufacturer Market Shares, Value and Volume, %, 2011-2017
- Table 14: Baby Food: Manufacturer Shares by Category, %, 2017
- Table 15: Baby Milks: Category Size, 2017
- Table 16: Baby Milks: Category Growth, % 2011-2017
- Table 17: Baby Milks: Facings by Pack Size, 2018
- Table 18: Baby Milks: Facings by Pack Type, 2018
- Table 19: Baby Milks: Brand Price Positioning Analysis, 2018
- Table 20: Baby Milks: Manufacturer Shares, % Value & Volume, 2011-2017
- Table 21: Baby Cereals: Category Size, 2017
- Table 22: Baby Cereals: Category Growth, % 2011-2017
- Table 23: Baby Cereals: Facings by Pack Type, 2017
- Table 24: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2018
- Table 25: Baby Cereals & Dry Meals: Manufacturer Shares, 2011-2017
- Table 26: Baby Cereals: Category Size, 2017
- Table 27: Baby Cereals: Category Growth, % 2011-2017
- Table 28: Baby Meals: Facings by Pack Type, %, 2018
- Table 29: Baby Meals: Facings by Pack Size, %, 2018
- Table 30: Baby Meals: Price Positioning, 2018
- Table 31: Baby Meals & Other Baby Food : Manufacturer Shares, Value & Volume, %, 2011-2017
- Table 32: Baby Food: Sales by Outlet Type, 2011-2017
- Table 33: Baby Food: Sales by Type and Outlet Type, 2011-2017
- Table 34: Key Macroeconomic Indicators, 2011-2018
- Table 35: Key Macroeconomic Forecasts, 2017-2023
- Table 36: Birth & Population Projections, 2011-2023
- Table 37: Baby Population, Number of Babies ’000, 2007-2023
- Table 38: Baby Food: Market Value, Current Prices, 2011-2017
- Table 39: Baby Food: Market Value, Constant Prices, 2011-2017
- Table 40: Baby Food: Market Value, US$ Million, 2011-2017
- Table 41: Baby Food: Market Volume, Tons, 2011-2017
- Table 42: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
- Table 43: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
- Table 44: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
- Table 45: Baby Food: Per Capita Consumption, Grams, 2011-2017
- Table 46: Baby Milks: Category Trends, 2011-2017
- Table 47: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
- Table 48: Baby Milks - Powder: Brand Price Analysis, 2017
- Table 49: Baby Cereals & Dry Meals: Category Trends, 2011-2017
- Table 50: Baby Meals & Others: Category Trends, 2011-2017
- Table 51: Imports of Baby Food by Country of Origin, Volume, 2011-2016
- Table 52: Imports of Baby Food by Country of Origin, Value, 2011-2016
- Table 53: Imports of Baby Milks & Cereals by Country of Origin, % Volume & Value, 2014-2016
- Table 54: Other Baby Food: Trends in Imports, Value & Volume %, 2011-2016
- Table 55: Baby Milks & Cereals: Trends in Exports, 2011-2016
- Table 56: Exports of Baby Milks & Cereals by Country of Destination, 2014-2016
- Table 57: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
- Table 58: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
- Table 59: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
- Table 60: Baby Food: Market Volume Forecasts, Tons, 2017-2023
- Table 61: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
- Table 62: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
- Table 63: Baby Food: Per Capita Expenditure, US$, 2017-2023
- Table 64: Baby Food: Per Capita Consumption, Grams, 2017-2023
- Table 65: Facings Allocation by Product Type
- List of Figures
- Figure 1: Baby Food: Sector Size, 2011-2017
- Figure 2: Baby Food: Per Capita, 2011-2017
- Figure 3: Baby Food: Sector Segmentation, 2017
- Figure 4: Baby Food: Manufacturer Shares, Value, 2017
- Figure 5: Food: Manufacturer Shares, Volume %, 2017
- Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
- Figure 7: Baby Milks: Category Trends, 2011-2017
- Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
- Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
- Figure 10: Baby Milks: Sector Segmentation, Value & Volume, 2011-2017
- Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
- Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
- Figure 13: Baby Meals & Others: Category Trends, 2011-2017
- Figure 14: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017
- Figure 15: Baby Food: Sector Size, 2017-2023
- Figure 16: Baby Food: Per Capita, 2017-2023
- Figure 17: Baby Food: Sector Segmentation, 2023