Mobile Advertising (Messaging, Search, Display)

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from $5,600	380 Pages	Global Industry Analysts	August, 2018	GJOB15771346

Lowest Prices Guaranteed
Price	from $5,600
Length	380 Pages
Publisher	Global Industry Analysts
Published Date	August, 2018
SKU	GJOB15771346

Table of Contents
Description

Mobile Advertising (Messaging, Search, Display)

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousand by the following Product Segments: Messaging, Search, and Display. The report provides separate comprehensive analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 148 companies including many key and niche players such as -

4INFO
Alibaba Group Holding Limited
Amazon.com, Inc.
Amobee, Inc.
Baidu, Inc.
Conversant LLC

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1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS: Study Reliability and Reporting Limitations; Data Interpretation & Reporting Level; Quantitative Techniques & Analytics; Product Definitions and Scope of Study
2. INDUSTRY OVERVIEW: Prelude; Mobile Advertising – In a Nutshell; Mobile Advertising – Most Rapidly Growing Solution; Impact of Mobile Advertising Trends on the Industry; Current and Future Analysis; Asia-Pacific Steers the Momentum; Display Advertising to Expand the Market Potential; Messaging Advertising Sees Dwindling Fortunes; Mobile’s Influence on Consumer Lifestyle Enthuses Brands; Google Leads World Mobile Ad Market; Table 1: Leading Players in the Global Mobile Internet Ad Market (2018E): Percentage Breakdown of Revenues by Company (includes corresponding Graph/Chart); Android Invades Mobile Space; Factors Driving Growth in Mobile Advertisement Market; Personalized Nature of Advertising; Smartphones Find Favor with Mobile Advertising Firms; Table 2: World Smartphone Penetration (as a Percentage of Population) for Select Countries: 2018E (includes corresponding Graph/Chart); Table 3: World Market for Smartphones (2016, 2018 & 2022): Breakdown of Sales in Million Units by Geographic Region/Country (includes corresponding Graph/Chart); Table 4: Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017) (includes corresponding Graph/Chart); Expansion of Mobile Internet and 3G/4G Technologies; Table 5: Worldwide Data Traffic by Device Type (2018E) - Percentage Breakdown of Data Traffic Volume for Mobile Phones, PC/ Laptops, Tablets, and Others (includes corresponding Graph/Chart); Table 6: Worldwide Mobile Data Traffic by Application (2018E & 2022P) - Percentage Breakdown of Monthly Data Traffic Volume for Video, Data, Audio, and File Sharing (includes corresponding Graph/Chart); Table 7: Worldwide Mobile Networks (2018E & 2022P): Percentage Breakdown of Number of Connections by Type of Network Technology (includes corresponding Graph/Chart); New Formats Help Marketers Boost Mobile Video Advertising; Adoption of New Ad Formats; Digital Video Ads to Go Mobile First; Attracting Distracted Audiences; Infiltration of Social Networks; Opt-in Advertising: Giving Consumer the Choice; The Benefit of Frequency Cap; Custom Targeting; Favorable Response Rates & Instant Feedback; Value for Money; New Forms of Mobile Advertising
3. MARKET DYNAMICS: User Engagement: The Focal Point; Key Mobile Advertising Trends Shaping the Market; Mobile Video Content Set to Rule; Hyper-Locality—Trend of Search for Nearby Places; Brands Take Advantage of Sponsored Content; Messaging Apps; Time for Brands to Increase Investment in Mobile Advertising; Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics; New-Age Advertisements to Fuel Mobile Marketing Space; The Potential of Multimedia Mobile Marketing; Mobile Video Ads Surpass Online Video Ads; Singular Focus – Boon for Mobile Video Ads; Less Distraction; Not Limited to Peak Hours; Mobile Video Ad Applications Engage Users; Easier Frequency Management; iPad: Transforming the Mobile Advertising Marketplace; Metrics and Analytics Support Drives Mobile Marketing Success; Increase in Mobile Local Advertising; Telecom Operators to Gain from Mobile Advertising; Responsive Site Design to Influence Web-Traffic; Technological Advancements Drive Growth; NFC – Another Smart Approach; RTB – Adding Dynamism to Mobile Advertising; Geo-fencing – The New Buzzword for Brand Promotion; Economical Price Plans Promote Mobile Content; Mobile TV holds Bright Prospects in Mobile Advertising; Mobile Advertising to Provide Gains to Ringtone Vendors; Programmatic Buying & Selling – The New Growth Area; Retailers Rely on Mobile; ROPO and Show-Rooming – Derivatives of Mobile Proliferation; Select Key Statistical Data; Table 8: Global Mobile Ad Market (2018E): Percentage Breakdown of Target Audience by Age Group (includes corresponding Graph/Chart); Table 9: Global Mobile Ad Market (2018E): Percentage Breakdown of Ad Spend for Target Audience by Gender (includes corresponding Graph/Chart); Table 10: Global Mobile Ad Market (2018E): Percentage Breakdown of Mobile Ad Spending by Platform (includes corresponding Graph/Chart); Table 11: Global Mobile Ad Market (2018E): Spending in US$ Billion by Country (includes corresponding Graph/Chart); Table 12: Global Digital Ad Market (2018E): Spending in US$ Per Internet User by Leading Country (includes corresponding Graph/Chart); Challenges Facing Mobile Advertising Market; Factor Restraining Growth in Mobile Advertising Market; Mobile Advertising Seeks to Resolve Technical Hurdles; Click Fraud – The Negative Aspect of Mobile Advertising; Concerns over Data Protection and Privacy; Traditional Mass Media Remains Relevant; Conflict of Interest in Pay-per-Click Model; Key Issues Affecting PPC Account of Mobile Advertisers; No One Seeing the Ads; Phone Not Ringing; Obsolete Landing Page Strategy
4. TECHNOLOGICAL INNOVATIONS: Mobile Devices – Ideal Partnership of Advertising and Technology; Viewpoints on Shaping the Future of Mobile Advertising; Giffgaff; NewVoiceMedia; Crate and Hustle & Grind; MonetizeMore; Purplegator & Advanced Telecom Services; Design & Digital Media, Orchestrate; Spatially; Choozle; FerebeeLane; Hylink North America; Richardson Marketing; Very Large Bits; Key Innovative Trends; User-Generated Content; Proactive Communication Using Chatbots; Combining Moving Content with Communication; Progressive Web Apps; AR and VR; AI and Machine Learning; Server Side Header Bidding; Privacy Protection; Fraud Elimination; Live Streaming, Out-streaming and Videos; Programmatic Advertising; Messaging and Chatbots; Service-based Monetization; Google AMP and ALP
5. SERVICE OVERVIEW: Definition; Success of Mobile Advertising: Key Determinant Factors; Mobile Advertising Value Chain; Mobile Advertising Formats; Mobile Messaging; SMS; MMS; Types of MMS Advertising Units; Mobile TV; Mobile Web; Types of Mobile Web Ad Units; Mobile Internet Advertising Vs Mobile Marketing; Advantages of Mobile Advertising; Mobile Vs Traditional Advertising Channels; Mobile Advertising Guidelines
6. COMPETITIVE LANDSCAPE: Mobile Advertising Platforms; Demand Side Platforms (DSPs); Mobile Ad Servers and SSPs; App Install Platforms; Mobile-Affiliate Networks; Mobile Ad Analytics & Tracking; Mobile-Marketing Automation Platform; App-Store Advertising; 6.1 Focus on Select Players; 4INFO (USA); Alibaba Group Holding Limited (China); Amazon.com, Inc. (USA); Amobee, Inc. (USA); Baidu, Inc. (China); Conversant LLC (USA); Facebook, Inc. (USA); Google, Inc. (USA); DoubleClick, Inc. (USA); InMobi (India); Microsoft Corporation (USA); LinkedIn Corporation (USA); Oath, Inc. (USA); AOL, Inc. (USA); ONE by AOL (USA); Yahoo!, Inc. (USA); Pandora Media, Inc. (USA); Tencent, Inc. (China); Twitter, Inc. (USA); Velti (UK); 6.2 Product Launches/Developments; Thinknear® Releases Geolink™ Mobile Advertising Platform; MTN and Twinpine Unveil Upgraded Version of MTN Mobile Advertising; Reddit Rolls out New Native Mobile Ads; WeQ Launches WeQ Mobile Advertising Solutions; Oath Launches New Mobile Ad Formats; DDI Media Introduces DDI Mobile Advertising Platform; MobAir Launches MobAir Mobile App Marketing Platform in India; Facebook Rolls out Ads in the Facebook Messenger’s Mobile App; News UK Launches New Vertical Video Studio; Cheetah Mobile Launches Cheetah Ads; InMobi Launches a Suite of Advanced Mobile Video Ad Solutions in Europe; 6.3 Recent Industry Activity; AT&T Acquires AppNexus; Pandora Acquires AdsWizz; InMobi Acquires AerServ; RhythmOne Acquires YuMe; Eros Now Partners with InMobi; InMobi Partners with Microsoft to Enable New-Age CMOs; BSNL Partners with Call2Action Communication to Launch Mobile Advertising Platform; AMC Networks Partners with ACTV8me to Launch Mobile Ad Platform; InMobi Enters into Monetization Partnership with Airtel TV; Glispa Acquires JustAd; Taptica Acquires Adinnovation; Big Mobile Acquires Made Media; Line to Acquire Mobile Ad Tech Company – Five; Verizon Acquires Operating Business of Yahoo; Quotient Acquires Crisp Media; Google Partners with Bidalgo for Mobile Advertising; InMobi Partners with Talks Media for Mobile Advertising; TripleLift Partners with Tabmo to Improve Mobile Native Offering; InMobi Partners with Horyzon Media for Mobile Advertising; Twinpine Partners with Afmobi to Offer Palm Play Content Store and PalmChat Social
7. GLOBAL MARKET PERSPECTIVE: Table 13: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 14: World Historic Review for Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 15: World 14-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); Table 16: World Recent Past, Current & Future Analysis for Messaging-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 17: World Historic Review for Messaging-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 18: World 14-Year Perspective for Messaging-Based Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); Table 19: World Recent Past, Current & Future Analysis for Search-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 20: World Historic Review for Search-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 21: World 14-Year Perspective for Search-Based Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); Table 22: World Recent Past, Current & Future Analysis for Display-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 23: World Historic Review for Display-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 24: World 14-Year Perspective for Display-Based Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart)
8. REGIONAL MARKET PERSPECTIVE: 8.1 The United States; A. Market Analysis; Current & Future Analysis; Mobile Advertisement Driving Future Growth of Brands; Tiny Screen…Huge Potential; Snapshots; Factors Driving Growth of Mobile Advertisements; Factors Restraining Growth of Mobile Advertisements; Market Dynamics; Advanced Mobile Devices Foster Growth in Mobile Advertising Market; Rising Popularity of Smartphones; Mobile Advertisement to Expand its Share in Digital Ad Spending; Major Mobile and In-App Ad Trends; Table 25: US Mobile Internet Ad Market (2014-2022P): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart); Mobile Display Advertising on the Rise; Mobile Ads Surpass Browser-Based Standard Banner Ads; Advanced Mobile Technology to Promote Growth; Growing Importance of Mobile Advertising Strategy for Modern Marketers; Key Statistical Data; Table 26: US Digital Ad Market (2018E): Percentage Breakdown of Ad Spending by Industry (includes corresponding Graph/Chart); Table 27: Leading Smartphone Apps in the US Mobile Ad Market Ranked by Audience Reach (in %) for 2018E (includes corresponding Graph/Chart); Table 28: Leading Players in the US Mobile Internet Ad Market (2018E): Percentage Breakdown of Revenues by Company (includes corresponding Graph/Chart); Table 29: Leading Players in the US Mobile Internet Search Ad Market (2018E): Percentage Breakdown of Revenues by Company (includes corresponding Graph/Chart); Table 30: Leading Players in the US Mobile Internet Display Ad Market (2018E): Percentage Breakdown of Revenues by Company (includes corresponding Graph/Chart); B. Market Analytics; Table 31: The US Recent Past, Current & Future Analysis for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 32: The US Historic Review for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 33: The US 14-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); 8.2 Canada; A. Market Analysis; Current & Future Analysis; Mobile Extends New Opportunity for Canadian Advertisers; Table 34: Canadian Mobile Internet Ad Market (2014-2022P): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart); Challenges Confronting Mobile Advertising in Canada; B. Market Analytics; Table 35: Canadian Recent Past, Current & Future Analysis for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 36: Canadian Historic Review for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 37: Canadian 14-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); 8.3 Japan; A. Market Analysis; Current & Future Analysis; Table 38: Japanese Mobile Internet Ad Market (2014-2022P): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart); Market Overview; Smooth Way Ahead for Mobile Advertising; B. Market Analytics; Table 39: Japanese Recent Past, Current & Future Analysis for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 40: Japanese Historic Review for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 41: Japanese 14-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); 8.4 Europe; A. Market Analysis; Current & Future Analysis; Overview; Europe Sees Rise in Mobile Ad Spending as a Proportion of Digital Ad Spending; Table 42: European Mobile Internet Ad Market (2014-2022P): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart); Factors Driving Growth of Mobile Advertisements; Factors Restraining Growth of Mobile Advertisements; Market Dynamics; Search and Display: Largest Revenue Generators; Western Europe Exhibits Higher Growth Prospects; B. Market Analytics; Table 43: European Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 44: European Historic Review for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 45: European 14-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); Table 46: European Recent Past, Current & Future Analysis for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 47: European Historic Review for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 48: European 14-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); 8.4.1 France; A. Market Analysis; Current & Future Analysis; Significant Mobile Ownership Fails to Surge Mobile Advertising Market; Technology Improvements – A Must for Advances in the Market; B. Market Analytics; Table 49: French Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 50: French Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.4.2 Germany; A. Market Analysis; Current & Future Analysis; A Peek into German Mobile Market Dynamics; Table 51: German Smartphone Market (2018E): Percentage Breakdown of Smartphone by Operating System (includes corresponding Graph/Chart); Table 52: Internet Usage in Germany (2017E): Percentage Breakdown of Browser-Based Web-Page Views by Type of Device (includes corresponding Graph/Chart); Smartphones to Drive Mobile Internet Use and Ad Spending; Major Users of Mobile Advertising; B. Market Analytics; Table 53: German Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 54: German Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.4.3 Italy; Market Analysis; Table 55: Italian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 56: Italian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.4.4 The United Kingdom; A. Market Analysis; Current & Future Analysis; Mobile Emerges as a Key Marketing Channel for Brands; Mobile Advertisers Leverage Metrics Measurement System; Mobile Internet Advertising Gains Popularity; B. Market Analytics; Table 57: The UK Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 58: The UK Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.4.5 Spain; Market Analysis; Table 59: Spanish Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 60: Spanish Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.4.6 Russia; Market Analysis; Table 61: Russian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 62: Russian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.4.7 Rest of Europe; Market Analysis; Table 63: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 64: Rest of Europe Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.5 Asia-Pacific; A. Market Analysis; Current & Future Analysis; Overview; Rising Penetration of Mobile Devices; Mobile Advertising: A High Growth Market; Table 65: Asia-Pacific Mobile Internet Ad Market (2014-2022P): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart); A Highly Diverse Market; Robust Rise in Mobile Internet User Base; Table 66: Internet Users in Select Asian Countries (2017E) (includes corresponding Graph/Chart); Table 67: Mobile Phone Internet Penetration in Asia-Pacific (2012 to 2020P) (includes corresponding Graph/Chart); Challenges for Mobile Advertising; Market Dynamics; Strong Growth for South East Asian Markets; Text Messaging Continues to Retain Significance in Mobile Marketing; Mobile Search Holds Maximum Popularity; Mobile Videos: Potential for Growth; Embedded Advertisements and "App-vertising" on the Rise; Smarter Advertisements for Smartphones; Companies Increasingly Promoting Mobile Advertising; B. Market Analytics; Table 68: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 69: Asia-Pacific Historic Review for Mobile Advertising by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 70: Asia-Pacific 14-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); Table 71: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 72: Asia-Pacific Historic Review for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 73: Asia-Pacific 14-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); 8.5.1 Australia; A. Market Analysis; Current & Future Analysis; Mobile Emerges as the Fastest Online Advertising Media Channel; Mobile Advertisement to Gain Momentum; Smartphones to Change Low Receptivity Trend in the Mobile Space; B. Market Analytics; Table 74: Australian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 75: Australian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.5.2 China; A. Market Analysis; Current & Future Analysis; A Rapidly Expanding Market; Growth Drivers of Mobile Advertisement; Factors Restraining Growth of Mobile Advertisement Market; Market Dynamics; Mobile Internet Sees Faster Growth; Table 76: Number of Mobile Internet Users in China for the Years 2016 through 2020P (in Million) (includes corresponding Graph/Chart); Table 77: Leading Players in the Chinese Mobile Internet Market (2018 & 2020P): Percentage Breakdown of Ad Revenue by Leading Companies for Alibaba, Baidu, Tencent, and Others (includes corresponding Graph/Chart); Internet-Based Digital Services Find Popularity among Mobile Users; Mobile Television Witnessing Rapid Growth; Alibaba Retains Huge Lead in Mobile Ad Spending Market; Table 78: Leading Players in the Chinese Mobile Ad Spending Market (2018E): Percentage Breakdown of Revenues by Company (includes corresponding Graph/Chart); B. Market Analytics; Table 79: Chinese Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 80: Chinese Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.5.3 India; A. Market Analysis; Current & Future Analysis; The Fastest Growing Mobile Market; Table 81: Smartphone Adoption in India (2012-2020P) - Number of Smartphone Users in Millions (includes corresponding Graph/Chart); Mobile Advertising: Benefiting from Rising Mobile Phone Penetration; Market Dynamics
4G Boosts Mobile Advertising Market: Sustained Growth for SMS Advertising; Marketers Seeking Innovative Approaches; Rural Penetration of Mobile Phones to Boost Mobile Advertising; SMBs Keep an Eye on Mobile Ad Vertical; Traditional Media Still Lead the Market; Table 82: Indian Digital Ad Spending (2018E): Percentage Breakdown of Ad Spend by Device Type (includes corresponding Graph/Chart); Table 83: Indian Mobile Ad Market (2018E): Percentage Breakdown of Device Population by Mobile OS (includes corresponding Graph/Chart); B. Market Analytics; Table 84: Indian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 85: Indian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.5.4 South Korea; A. Market Analysis; Current & Future Analysis; Mobile Advertising on the Rise; High Growth of Mobile Internet Penetration to Benefit Mobile Advertisers; Table 86: South Korean Mobile Market (2012-2020P): Percentage Breakdown of Internet Users as a Proportion of Mobile Users and Total Population (includes corresponding Graph/Chart); B. Market Analytics; Table 87: South Korean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 88: South Korean Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.5.5 Rest of Asia-Pacific; A. Market Analysis; Current & Future Analysis; Review of Select Markets; Malaysia; Singapore; B. Market Analytics; Table 89: Rest of Asia Pacific Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 90: Rest of Asia Pacific Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.6 Latin America; A. Market Analysis; Current & Future Analysis; Latin America Sees Growth in Mobile Advertising; Table 91: Latin American Digital Ad Spending (2018E): Percentage Breakdown of Ad Spend by Device Type (includes corresponding Graph/Chart); Table 92: Latin American Smartphones Penetration Rate (as % of Mobile Phone Users) for 2018E & 2020P (includes corresponding Graph/Chart); Table 93: Latin American Mobile Internet Ad Market (2014-2022P): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart); B. Market Analytics; Table 94: Latin American Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 95: Latin American Historic Review for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 96: Latin American 14-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); Table 97: Latin American Recent Past, Current & Future Analysis for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 98: Latin American Historic Review for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 99: Latin American 14-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart); 8.6.1 Argentina; A. Market Analysis; Current & Future Analysis; Android Leads the Mobile Market; Table 100: Argentinean Mobile Market (2018E): Percentage Breakdown of Device Population by Operating System (includes corresponding Graph/Chart); B. Market Analytics; Table 101: Argentinean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 102: Argentinean Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.6.2 Brazil; A. Market Analysis; Current & Future Analysis; Android Devices Give Lead to Mobile Advertising; Table 103: Brazilian Mobile Market (2018E): Percentage Breakdown of Device Population by Operating System (includes corresponding Graph/Chart); B. Market Analytics; Table 104: Brazilian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 105: Brazilian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.6.3 Mexico; A. Market Analysis; Current & Future Analysis; Higher Smartphone Penetration to Benefit Advertisers; Table 106: Mexican Digital Ad Spending (2018E): Percentage Breakdown of Ad Spend by Device Type (includes corresponding Graph/Chart); Table 107: Mexican Mobile Market (2017E): Percentage Breakdown of Device Population by Operating System (includes corresponding Graph/Chart); B. Market Analytics; Table 108: Mexican Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 109: Mexican Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.6.4 Rest of Latin America; Market Analysis; Table 110: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 111: Rest of Latin America Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); 8.7 Rest of World; A. Market Analysis; Current & Future Analysis; Review of Select Markets; Israel; South Africa; Opportunities and Challenges; Lack of Local Publishers: A Missed Opportunity; B. Market Analytics; Table 112: Rest of World Recent Past, Current & Future Analysis for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2016 through 2024 (includes corresponding Graph/Chart); Table 113: Rest of World Historic Review for Mobile Advertising by Category - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2011 through 2015 (includes corresponding Graph/Chart); Table 114: Rest of World 14-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2011, 2018 and 2024 (includes corresponding Graph/Chart)
9. COMPANY PROFILES Total Companies Profiled: 148 (including Divisions/Subsidiaries - 169): The United States (88); Canada (5); Japan (6); Europe (38); - France (6); - Germany (5); - The United Kingdom (9); - Spain (3); - Rest of Europe (15); Asia-Pacific (Excluding Japan) (25); Middle East (5) Africa (2)

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