Global Marketing Automation Solutions (MAS) Market, Forecast to 2025

Global Marketing Automation Solutions (MAS) Market, Forecast to 2025

This study focuses on the global marketing automation solutions market. The study considers 2018 as the base year, with market growth, regional splits, and specific customer segment revenue growth forecasted till 2025. A marketing automation solution comprises platforms that automate marketing and sales activities to drive revenue growth and empower organizations to make data-driven decisions.

A marketing automation solution constitutes the following 4 functions: campaign management, sales enablement, lead management, and data and analytics. Marketing automation solutions differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. Marketing automation solutions serve the small- and medium-sized business segment and the enterprise segment. A marketing automation solution is a global technology, and this study focuses and analyzes trends in North America-Latin America, Europe, the Middle East and Africa, and Asia-Pacific.

This study also examines the predicted base year revenue and further revenue growth for the next 7 years, discusses pricing and distribution structure, growth opportunities, and Mega Trends affecting the marketing automation solutions market. The 2018 marketing automation solutions study also includes information about marketing automation solutions that target two major customer segments: enterprises and small- and medium-sized businesses. Each customer segment section will discuss regional forecasts and trends as well as drivers and restraints for each customer segment.

Additionally, this marketing automation solutions study will examine the competitive landscape of the total marketing automation solutions market. Marketing automation solution vendors mentioned and/or profiled in this study include Marketo, Oracle Eloqua, IBM Watson, Pardot, Infusionsoft, SAP Marketing Cloud, HubSpot, Act-On Software, Salesfusion, eTrigue, Mindmatrix, Impartner, Ontraport, Braze, Zift Solutions, SharpSpring, Lead Liaison, Blackbaud, ActiveCampaign, Zoho, Aritic, Agglic, Net-Results, and Right On Interactive as well as other smaller marketing automation solution vendors.

Key Issues Addressed
What does the marketing automation solutions market growth look like during the forecast
period—is it growing, maturing, or declining?
How will major trends, customer behaviors, regional factors, and market competition affect the revenue growth of the marketing automation solutions market?
What are the most significant features and functionalities that customers look for in a marketing automation solution?
What are the top growth opportunities in the marketing automation solutions market? What are the current pricing trends for the marketing automation solutions market?
Which are the top vendors of marketing automation solutions and how are they approaching the market for growth?
What Mega Trends are affecting the marketing automation solutions market?


  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • CEO's Perspective
  • Market Overview
    • Market Definitions
    • Definitions of Vertical Markets
    • Key Questions this Study will Answer
  • Drivers and Restraints—Total Marketing Automation Solutions Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Forecasts and Trends—Total Marketing Automation Solutions Market
    • Forecast Assumptions
    • Revenue Forecast
      • Table Total Marketing Automation Solutions Market: Revenue Forecast, Global, 2018–2025
    • Revenue Forecast Discussion
    • Revenue Forecast by Region
      • Table Total Marketing Automation Solutions Market: Revenue Forecast by Region, Global, 2018–2025
    • NALA Revenue Forecast Discussion
    • Revenue Forecast Discussion by EMEA
    • APAC Revenue Forecast Discussion
  • Pricing Analysis and Distribution Channel—Total Marketing Automation Solutions Market
    • Pricing Analysis
    • Market Distribution Channels
    • Market Distribution Channels Discussion
  • Vertical Market Analysis—Total Marketing Automation Solutions Market
    • Percent Revenue by Vertical Market
    • Percent Revenue Discussion by Vertical Market
  • Market Share and Competitive Analysis—Total Marketing Automation Solutions Market
    • Market Share
    • Competitive Landscape
    • Market Leader—Marketo by Adobe
    • Market Challenger/Leader—HubSpot
    • Market Challenger—Oracle Eloqua
    • Market Challenger—IBM Watson
    • Market Contender/Challenger—Act-On Software
    • Market Contender/Challenger—Pardot
    • Market Contender/Challengers
    • Emerging/Receding Participants
    • Competitive Environment
    • Competitive Factors and Assessment
  • SMB Segment Analysis
    • Market Engineering Measurements
      • Table SMB Segment: Market Engineering Measurements, Global, 2018
    • Revenue Forecast
      • Table SMB Segment: Revenue Forecast, Global, 2018–2025
    • Percent Revenue Forecast by Region
      • Table SMB Segment: Percent Revenue Forecast by Region, Global, 2018–2025
    • NALA SMB Segment—Revenue Forecast
      • Table SMB Segment: Revenue Forecast, NALA, 2018–2025
    • EMEA SMB Segment—Revenue Forecast
      • Table SMB Segment: Revenue Forecast, EMEA, 2018–2025
    • APAC SMB Segment—Revenue Forecast
      • Table SMB Segment: Revenue Forecast, APAC, 2018–2025
    • Revenue Forecast Discussion
    • Market Share
    • Competitive Environment
    • Competitive Factors and Assessment
  • Enterprise Segment Analysis
    • Market Engineering Measurements
      • Table Enterprise Segment: Market Engineering Measurements, Global, 2018
    • Enterprise Segment—Revenue Forecast
      • Table Enterprise Segment: Revenue Forecast, Global, 2018–2025
    • Enterprise Segment—Percent Revenue Forecast by Region
      • Table Enterprise Segment: Percent Revenue Forecast by Region, Global, 2018–2025
    • NALA Enterprise Segment—Revenue Forecast
      • Table Enterprise Segment: Revenue Forecast, NALA, 2018–2025
    • EMEA Enterprise Segment—Revenue Forecast
      • Table Enterprise Segment: Revenue Forecast, EMEA, 2018–2025
    • APAC Enterprise Segment—Revenue Forecast
      • Table Enterprise Segment: Revenue Forecast, APAC, 2018–2025
    • Revenue Forecast Discussion
    • Market Share
    • Competitive Environment
    • Competitive Factors and Assessment
  • Growth Opportunities and Companies to Action
    • Growth Opportunity 1—APAC
    • Growth Opportunity 2—MAS for Channels
    • Growth Opportunity 3—Account-Based Marketing
    • Growth Opportunity 4—Chatbots
    • Strategic Imperatives for Success and Growth
  • Technology Trends—Total Marketing Automation Solutions Market
    • Technology Trends
    • Mega Trend Impact on MAS Market
    • Mega Trends Explained
  • The Last Word
    • The Last Word—Predictions
  • Appendix
    • Market Engineering Methodology
    • Market Engineering Measurements
      • Table Total Marketing Automation Solutions Market: Market Engineering Measurements, Global, 2018
    • List of Companies Included in "Others"
    • Partial List of Companies Interviewed
    • Learn More—Next Steps

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