Candy Market Research Reports & Industry Analysis
The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.
Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.
Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.
Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.
Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.
Candy Industry Research & Market Reports
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Gum in Canada
... as Mars Wrigley are investing significantly in new product development, with Mars introducing new flavours to its Excel brand in an effort to stimulate demand. However, the category as a whole is facing strong competition ... Read More
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Sugar Confectionery in Denmark
... packaged and loose formats. A key contributor to the subcategory’s performance was the continued popularity of pick-and-mix offerings, which gives consumers the flexibility to curate their own assortment. These formats remained staples in supermarkets, cinemas, ... Read More
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Gum in Japan
... led to a significant slump in sales. The market had previously seen a rebound in 2023 and 2024, driven by an increase in pedestrian traffic, but the negative impact in 2025 has been unavoidable. The ... Read More
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Sugar Confectionery in the United Kingdom
... had previously constrained growth and consumer spending. As inflation eases and sugar prices stabilise, consumers’ confidence improves, allowing more occasions of indulgence in non-essential treats. This recovery is further being supported by the resurgence of ... Read More
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Gum in Denmark
... the broader snacks landscape, the uptick in sales reflects a return to on-the-go routines, social occasions, and impulse purchasing, especially in urban areas and transit locations. Growth was primarily driven by functional formats such as ... Read More
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Sugar Confectionery in Japan
... success of new categories such as gummies and jellies, and the ongoing popularity of mints. The Japanese sugar confectionery category is characterised by a vast array of SKUs, with new products and concepts continuously emerging. ... Read More
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Gum in China
... channel. With growing competition from the likes of mints in the breath-freshening space, players are also expanding gum’s positioning to create new usage occasions. For example, gum is increasingly marketed as a focus-enhancing product, suitable ... Read More
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Gum in South Korea
... liquid form, this gum offers a chewable alternative designed specifically to combat drowsiness and enhance alertness. Euromonitor International's Gum in South Korea report offers in-depth knowledge of the market at a national level, providing local ... Read More
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Sugar Confectionery in South Korea
... and toffees, caramels and nougat, all of which are steadily losing ground. Euromonitor International's Sugar Confectionery in South Korea report offers in-depth knowledge of the market at a national level, providing local insight and understanding ... Read More
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The 2026-2031 World Outlook for Confectioneries
... millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project ... Read More
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The 2026-2031 World Outlook for Chocolate Candy Bars
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Chocolate Cookie Candy Bars
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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The 2026-2031 World Outlook for Hard-Boiled Sweets
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Confectionery Whipping Agents
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Chewing Gums
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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2025 Chewing Gum Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of chewing gum. The survey ... Read More
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The 2026-2031 World Outlook for Bagged Chocolate Candy
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Healthy Candy and Gums
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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2025 Confectionery and Snack Foods Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of confectionery and ... Read More
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2025 Candy, Prepackaged Cookies, and Snack Foods Retail Sales Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with retail sales ... Read More
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The 2026-2031 World Outlook for Confectionery Processing Equipment
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Coconut Creams
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Diabetic Confectionery Foods
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Chocolate Candy
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Candy
... millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project ... Read More
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