Candy Market Research Reports & Industry Analysis
The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.
Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.
Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.
Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.
Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.
Candy Industry Research & Market Reports
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Gum in Belgium
... suffering from a negative image in health and wellness terms. Secondly, gum has seen very little innovation in recent years. Finally, the category is suffering from competition from other confectionery categories, such as mints. Bubble ... Read More
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Gum in the United Arab Emirates
... to sugar-free chewing gum, driving a notable rise in demand. As more individuals seek healthier alternatives to traditional sugared options, brand owners are responding with innovative product formats and a wider variety of flavours to ... Read More
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Gum in Mexico
... of health and wellness trends and, particularly, the negative impact of sugar on health. Chewing gum is a more significant category than bubble gum, seeing stronger sales and being a larger size overall. Euromonitor International's ... Read More
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Sugar Confectionery in Vietnam
... targeting children and young adults as their core consumer groups. Recognising the influential role of social media in shaping consumer trends, companies are investing in l creative campaigns aimed at generating viral attention and increasing ... Read More
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Gum in Malaysia
... breath and maintain alertness during long commutes. These functional benefits have helped chewing gum retain a loyal consumer base, even as other snacks categories have diversified. Brands like Doublemint and Extra remain staples in convenience ... Read More
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Gum in Vietnam
... - a benefit highly valued in Vietnam’s culinary culture, where meals often incorporate intensely flavoured ingredients such as fish sauce and garlic. This cultural habit, particularly prevalent among working adults, supports sales as chewing gum ... Read More
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Sugar Confectionery in the United Arab Emirates
... sugar confectionery in the market, mirroring the shift witnessed in consumer preferences and modern lifestyles. Consumers are increasingly drawn to confectionery products that offer moments of delight and sensory pleasure, treating them as small luxuries ... Read More
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Sugar Confectionery in Mexico
... reduced-sugar products. Indeed, overarching health and wellbeing trends have led to a rising demand for low-sugar and functional products. In sugar confectionery, this is seen with options which contain natural ingredients and sweeteners, or those ... Read More
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Sugar Confectionery in Malaysia
... such as chewy, sour, or texturally rich. This is evident in the popularity of items like Peppinez sour-filled candies and Sochew Bars, which combine sticky textures with bold flavours. These products not only appeal to ... Read More
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Sugar Confectionery in China
... leading both value and volume growth. Boiled sweets, by contrast, is in decline. Euromonitor International's Sugar Confectionery in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding ... Read More
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Sugar Confectionery in Canada
... caused by price increases. Retailers are targeting indulgent occasions through promotional pricing of sugar confectionery, resulting in volume growth despite a slight slowdown in retail value sales due to lower average prices. Euromonitor International's Sugar ... Read More
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Gum in the US
... with pre-pandemic trends as consumers increasingly shift away from gum towards healthier snack alternatives. A significant factor behind this change is gum’s perceived lack of nutritional benefit, which has reduced its appeal among health-conscious consumers. ... Read More
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Sugar Confectionery in the US
... by American consumers shifting away from chocolate products considering dramatic rises in global cocoa prices which have made chocolate less accessible to cost-sensitive shoppers. Sugar confectionery has consequently become a more attractive and affordable... Euromonitor ... Read More
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Gum in the United Kingdom
... key driver for gum purchases. As consumers resumed out-of-home activities, the demand for on-the-go products like gum began to recover. However, overall consumption still lags behind pre-pandemic levels primarily due to the widespread adoption of ... Read More
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Gum in Canada
... as Mars Wrigley are investing significantly in new product development, with Mars introducing new flavours to its Excel brand in an effort to stimulate demand. However, the category as a whole is facing strong competition ... Read More
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Sugar Confectionery in Denmark
... packaged and loose formats. A key contributor to the subcategory’s performance was the continued popularity of pick-and-mix offerings, which gives consumers the flexibility to curate their own assortment. These formats remained staples in supermarkets, cinemas, ... Read More
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Gum in Japan
... led to a significant slump in sales. The market had previously seen a rebound in 2023 and 2024, driven by an increase in pedestrian traffic, but the negative impact in 2025 has been unavoidable. The ... Read More
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Sugar Confectionery in the United Kingdom
... had previously constrained growth and consumer spending. As inflation eases and sugar prices stabilise, consumers’ confidence improves, allowing more occasions of indulgence in non-essential treats. This recovery is further being supported by the resurgence of ... Read More
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Gum in Denmark
... the broader snacks landscape, the uptick in sales reflects a return to on-the-go routines, social occasions, and impulse purchasing, especially in urban areas and transit locations. Growth was primarily driven by functional formats such as ... Read More
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Sugar Confectionery in Japan
... success of new categories such as gummies and jellies, and the ongoing popularity of mints. The Japanese sugar confectionery category is characterised by a vast array of SKUs, with new products and concepts continuously emerging. ... Read More
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Gum in China
... channel. With growing competition from the likes of mints in the breath-freshening space, players are also expanding gum’s positioning to create new usage occasions. For example, gum is increasingly marketed as a focus-enhancing product, suitable ... Read More
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Gum in South Korea
... liquid form, this gum offers a chewable alternative designed specifically to combat drowsiness and enhance alertness. Euromonitor International's Gum in South Korea report offers in-depth knowledge of the market at a national level, providing local ... Read More
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Sugar Confectionery in South Korea
... and toffees, caramels and nougat, all of which are steadily losing ground. Euromonitor International's Sugar Confectionery in South Korea report offers in-depth knowledge of the market at a national level, providing local insight and understanding ... Read More
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The 2026-2031 World Outlook for Confectioneries
... millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project ... Read More
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The 2026-2031 World Outlook for Chocolate Candy Bars
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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